Profitability report

1

What is the name of your business?THIS QUESTION IS OPTIONAL. Questions marked with an asterisk are required, even if all you do is leave the default value unchanged.

Registered and/or "doing business as" names

2

Total Square Feet* This field is required.Total square feet for which you pay business rent and mortgages.

IF UNSURE, ask your realtor about this line and the next two

3

Annual Rent Per Square Foot* This field is required.Annual rent and mortgages per square foot averaged over all your locations in US$.

IF UNSURE, ask your realtor. Report will assume an increase of 3% per year.

4

Annual NNN Per Square Foot* This field is required.NNN in US$ = taxes + property insurance + CAMs (Common Area Maintenance) as negotiated in your lease. Here enter the average over all your locations.

IF UNSURE, ask your realtor. Report assumes 4% increase per year.

5

Effective Price Per Service Sold* This field is required.Take into account that you will be offering discounts. "Services" do not include merchandise sold.

IF UNSURE, ask other business owners during validation calls. Report assumes increase of 3% per year.

6

Number of Services Sold Per Day In Year 1* This field is required.RESEARCH CAREFULLY WHAT TO ENTER IN THIS AND THE NEXT LINE. Ask other business owners during validation calls.

7

Number of Services Sold Per Day In Year 2* This field is required.Report assumes same increase from years 2 to 3, 3 to 4, and 4 to 5 as for 1 to 2.

8

Employee Hourly Wage* This field is required.Estimate an average. If your employees are salaried, enter their equivalent per hour rate.

If you have no employees, just enter a number greater than 7. The report will assume an increase of 4% per year.

9

Days Open Per Year* This field is required.E.g. 360. This and the next two questions help estimate payroll expenses. This question also helps estimate annual service sales.

10

Hours Open Per Day* This field is required.If hours vary during the week, estimate the average, e.g. 10.

11

Number Of Employees Working Per Hour Open* This field is required.How many employees will you have working on average each hour that your business is open, to perform the number of services that you estimated for year 1 in the earlier question. If you get paid as an employee of your business, you likely want to include yourself.

12

Annual Merchandise Sales In Year 1* This field is required.RESEARCH CAREFULLY WHAT TO ENTER IN THIS LINE. If unsure, ask other business owners during validation calls.

If your business does not sell merchandise, please enter "0"

13

Annual Merchandise Sales In Year 2* This field is required.Report assumes same increase from years 2 to 3, 3 to 4, and 4 to 5 as for 1 to 2.

If your business does not sell merchandise, please enter "0"

14

COGS As % Of Sale Price* This field is required.Cost of goods sold as % of sale price. Also known as COGS. If unsure, ask other business owners during your validation calls. If still unsure, 50 is a good initial assumption.

ENTER NUMBERS WITH NO EXTRA SYMBOLS

15

Annual Gift expenses (bonuses, incentives, etc.)* This field is required.Annual amount spent on bonuses, incentives, and similar expenses. Ask fellow business owners for guidance.

16

Total payroll deductions as % of wages* This field is required.Includes taxes, unemployment insurance, workers' comp insurance, payroll company fees, etc. Numbers will vary by State. Ask fellow business owners for guidance. An example from California in 2019 was 16%.

ENTER NUMBER WITHOUT EXTRA SYMBOLS

17

Insurance Expenses Year 1* This field is required.Year 1 could be significantly higher if it includes insurance for a buildout. If unsure, ask your insurance agent or fellow business owners during validation calls.

18

Insurance Expenses Year 2* This field is required.

19

Annual Health Insurance* This field is required.Enter more than zero if your CPA tells you that this is a business expense that you may deduct from your business income for tax purposes OR even if you simply consider it a reduction of your business income for cashflow purposes.

20

Annual Utilities, Internet/phone, Software expenses* This field is required.

21

Annual Expenses On Supplies* This field is required.

22

Annual Professional Fees* This field is required.Primarily CPA and attorney fees. Your business may include others.

23

Annual Miscellaneous Expenses* This field is required.Examples are: Automobile, charity, home office, mail, staff meetings, training, licenses/permits, continuing education, dues/subscriptions, meals/entertainment, repairs/maintenance, travel. Enter more than zero if your CPA tells you that these are business expenses that you may deduct from your business income for tax purposes OR even if you simply consider them as reductions of your business income for cashflow purposes.

24

Royalties As % Of Sales* This field is required.Find out from the franchisor (if you are opening a franchise business), otherwise enter "0"

ENTER NUMBERS WITH NO EXTRA SYMBOLS

25

Marketing Expenses As % Of Sales* This field is required.E.g. 2. Find out from the franchisor (if you are opening a franchise) or ask fellow business owners during validation calls

ENTER NUMBERS WITH NO EXTRA SYMBOLS

26

Annual Debt Expenses* This field is required.Principal plus interest and/or Rollover 401k administration cost. Ask your lender and/or 401k admin and/or CPA about this one.

27

Initial Franchise Fee (IFF)* This field is required.Ask the franchisor (if you are opening a franchise) and otherwise enter "0".

28

Training Fee* This field is required.Ask the franchisor (if you are opening a franchise).

29

Architect Cost* This field is required.Get quotes. Examples from two 1500 square foot spaces in San Diego County in 2017: $7000 and $8200.

30

Construction Costs* This field is required.Construction minus Tenant Improvement Allowance. Get quotes from contractors. Depends on the starting condition of the space and your negotiation with the landlord. Examples from two 1500 square foot spaces in San Diego county in 2017: $27000 and $60000.

31

Signage Costs* This field is required.E.g. building signs, window signs, pylon signs, in-store signs and murals. Get quotes and ask fellow business owners during validation calls. Example of lit sign above front of store in San Diego County in 2017: $6000.

32

Mural Cost THIS FIELD HIDDEN bc MERGED WITH SIGNAGE* This field is required.Murals. Ask other business owners if a franchise, otherwise, get quote from artist.

33

Electronics & Appliances* This field is required.Examples are computer hardware and software, phones, office equipment, refrigerators, washers/dryers, and break room appliances.

34

Fixtures, Furniture, Equipment (FFE)* This field is required.Remember to include freight charges.

35

Furniture THIS FIELD HIDDEN bc MERGED WITH FIXTURES & EQUIPMENT* This field is required.Include all furniture with freight charges.

36

Computers/software THIS FIELD HIDDEN bc MERGED WITH ELECTRONICS* This field is required.

37

Inventory And Supplies* This field is required.Estimate all inventory (for sale) and supplies (not for sale) needed to open your doors.

38

Grand opening* This field is required.Estimate marketing and other costs to hold a grand opening.

39

Advertising* This field is required.Total advertising and marketing leading up to opening day NOT used for grand opening. E.g., social media management and google ad spend.

40

Utilities deposit* This field is required.Gas and electric companies typically charge an initial deposit

41

Security system* This field is required.

42

Recruiting for staff* This field is required.

43

Supplies THIS FIELD HIDDEN bc MERGED WITH INVENTORY * This field is required.

44

One-time professional fees* This field is required.CPA, attorney, and other professional fees prior to opening

45

Contingency (permits, licenses, miscellaneous)* This field is required.Various expenses required to open your business

46

Email* This field is required.The address where we will send you the profitability report

example@example.com

Confirm Email

47

DISCLAIMER* This field is required.The more accurate your entries, the better the report's projection of your company's profitability. The report provides a projection based on assumptions and should not be misconstrued as truth. The report may project losses, yet your business may end up profitable (and vice versa) due to incorrect or inaccurate assumptions. Use this report at your own risk and do not hold us liable regardless of the outcome of your business decisions.

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48

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