New Content Brief Form
Please provide the following details so that your writer can have the necessary background and context to begin writing your article.
Where will this content be used/published?
URL of the website or page where this will be published
Approximate number of words you are looking for.
What will this copy be about?
What's the main message that you want to communicate with this piece?
e.g. Content marketing strategy… How to do content marketing…
Tone of voice:
e.g. we use conversational language that’s easy to read and free of jargon.
Intended result/goal of this article/content:
e.g. I want people who read this article to do the following… or, With this piece of content I expect to achieve…
Insight or angle
The reason or purpose that your brand feels able to contribute to this subjectarea. This will be a combination of your overall content positioning statementand your brand’s unique insight or angle for this particular piece.
Provide information about your primary persona/buyer and the audience you want to reachwith this piece of content. It's best for our writers to create this piece with ONE ideal reader in mind.
What do you want the target audience to think or feel when they have readyour article?
What do you stand for?
URLS of your Top 3 competitors
Examples of content you like:
Share the links with us
Provide your writer with any additional internal or external research that has driven this brief
For a landing page refresh/update - why do you feel the current landing page isn't working as well as you'd like?
What feedback/evidence have you received to suggest the copy needs to be improved?
eg. don't link to specific sites, add links to X pages on our site, other.
Should be Empty:
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