• Export Readiness Initial Assessment

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• Client Name*
  First NameLast Name
• Company Name*
• Client's Email*
  example@example.com
• SBDC Consultant Name*
• SBDC Consultant Email*
  example@example.com
• Time
  Hour Minutes
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• COMPETITIVE CAPABILITIES

  Check ONE box per question
• 1. Does your company have an established and profitable domestic market for your product or service?*
  No (0)Somewhat (2)Yes (5)
• 2. Is your company financially stable with at least 3 years of profitability as well as sustained positive cash flow?*
  No (0)Somewhat (2)Yes (5)
• 3. Do your product lines offer significant competitive advantages over products of the best companies in the world in terms of prices, features and/or Benefits?*
  No (0)Somewhat (3)Yes (5)
• 4. Have professional budgeting and financial management processes been in place in your company for at least several years?*
  No (0)Somewhat (3)Yes (5)
• Competitive Capabilities Total
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• MOTIVATION FOR GOING INTERNATIONAL

  Check ONE box per question
• 5. Is exporting part of your company's long-term expansion strategy and not solely a mitigation strategy for excess inventory or seasonal market fluctuations?*
  No (0)Somewhat (3)Yes (5)
• 6. Does your company have a formal documented export plan with defined goals and strategies?*
  No (0)Only an informal one (2)Yes (5)
• 7. Is your company committed to providing the same level of service given to your domestic customers?*
  No (0)Somewhat (2)Yes (5)
• 8. Have you conducted any market research to identify or confirm high potential foreign markets for your products or services?*
  No (0)Limited (3)Yes (5)
• Motivation For Going International Total
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• COMMITMENT OF OWNERS AND TOP MANAGEMENT

  Check ONE box per question
• 9. Are your company's owners and top management absolutely committed to developing export markets and are willing and able to dedicate staff, time and resources to the process?*
  No (0)Somewhat (3)Yes (5)
• 10. Has your company's management identified a dedicated person whose primary responsibility will be the export operations?*
  No (0)Somewhat (2)Yes (5)
• 11 . Is your company's management willing to wait long enough (possibly 2-3 years) to achieve acceptable export results on their initial foreign market investment?*
  No (0)Somewhat (2)Yes (5)
• 12. Do the members of your current management team have exporting or international marketing experience?*
  No (0)Somewhat (3)Yes (5)
• Commitment of Owners & Top Management Total
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• PRODUCT READINESS FOR FOREIGN MARKETS

  Check ONE box per question
• 13. Does your company have spare production capacity along with are liable supply chain that can meet large orders from foreign buyers?*
  No (0)Somewhat (3)Yes (5)
• 14. Is your product compliant with U.S. and target market trade and safety regulations (such as ITAR compliance and CE marking)?*
  No (0)Somewhat (2)Yes (5)
• 15. Does your company have adequate knowledge and capability to customize your product and its packaging in order to meet foreign market demands and cultural preferences?*
  No (0)Somewhat (3)Yes (5)
• 16. Are you capable of providing any special training, on-the-ground technical support, or other after-sale service or support your product or service may require in the target market?*
  No (0)Somewhat (2)Yes (5)
• Product Readiness for Foreign Markets Total
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• SKILL, KNOWLEDGE AND RESOURCES

  Check ONE box per question
• 17. Does your company have knowledge in shipping its product overseas, such as identifying and selecting international freight forwarders and freight costing?*
  No (0)Somewhat (3)Yes (5)
• 18. Does your company have knowledge of international payment methods (such as securing letters of credit) and other concerns that come with international transactions (such as impact of currency fluctuations?*
  No (0)Somewhat (3)Yes (5)
• 19. Does your company have knowledge of foreign competitors, their products, their marketing strategies and pricing practices?*
  No (0)Somewhat (2)Yes (5)
• 20. Does your company have a visible presence on the Internet through a professional website, international trade directories, etc?*
  No (0)Somewhat (2)Yes (5)
• Skill, Knowledge & Resources Total
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• SCORING

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  Dimension	Total	Low	Medium	High
  Competitive Capibilities	{competitiveCapabilities131}	0-6	7-13	14-20
  Motivation for Going International	{motivationFor126}	0-6	7-13	14-20
  Commitment of Owners and Top Mgt.	{commitmentOf127}	0-6	7-13	14-20
  Product Readiness for Foreign Markets	{productReadiness128}	0-6	7-13	14-20
  Skill, Knowledge and Resources	{skillKnowledge}	0-6	7-13	14-20

• All Dimensions Combined

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  Total Score	Message to the company
  0-20	You are on the right track, but you have a long way to go
  21-39	A good beginning, but you still have work to do
  40-65	You are on the way to being a successful exporter
  66-84	You are almost there, you just need to fine-tune your plans
  85-100	You are ready to be successful in your exporting venture

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• Competitive Capabilities Total-mix
• Motivation For Going International Total-mix
• Commitment of Owners & Top Management Total-mix
• Product Readiness for Foreign Markets Total-mix
• Skill, Knowledge & Resources Total-mix
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