SMART Goal Builder

SMART Goal Builder
This tool will help you generate SMART goals for your marketing campaign. SMART goals allow you to set clear, realistic expectations for your campaign and measure the results.

SMART Goal Builder

Step 1: Make it specific.
Without defining what you're trying to improve, you may have difficulty outlining steps to make progress. A specific goal is one you can share with a partner or executive in ten seconds that clearly explains what you're trying to improve.
What do you want to do?
Where do you want to do it?

SMART Goal Builder

Step 2: Make it measurable.
Your SMART Goal

Specific: I want to {whatDo} to/from our {whereDo}.
Your goals should be trackable and numeric. For example, many teams simply say that they want to grow their social media following — but don't specify by how much. When you attach a number to your goal, you'll be able to closely and unambiguously track your progress.
Metric
Amount
Location
Verb
How {amount} {metric} per month does your {location} currently {verb}?
How much (as a percentage) do you want to increase your monthly {location} {metric}?

SMART Goal Builder

Step 3: Make it attainable.
Your SMART Goal

Specific: I want to {whatDo} to/from our {whereDo}.

Measurable: I want to increase {metric} to/from our {whereDo} by {formatPercentage}%.
Aiming high can be productive, but SMART goals should stay realistic. If your company historically has gained ten social media followers per month, aiming to grow your social following by 1,000 followers next month would likely prove unrealistic.
Format Monthly
Format Percentage
Percentage Conversion
Percentage of Total
Final Goal Number
Metric 2
Increasing your {location} {metric} by {formatPercentage}% means going from {formatMonthly} {metric2} to {finalGoal} {metric2} by the end of this campaign.
How realistic is this goal? Please indicate your confidence level.

1

2

3

4

5

1 is Very doubtful, 5 is Very confident
Please adjust your target percentage on the previous page until you feel confident or very confident that this goal is realistic.

SMART Goal Builder

Step 4: Make it revelant.
Your SMART Goal

Specific: I want to {whatDo} to/from our {whereDo}.

Measurable: I want to increase {metric} to/from our {whereDo} by {formatPercentage}%.

Attainable: I want to increase our monthly {location} {metric} from {input30} {metric2} to {finalGoal} {metric2}.
Why set this goal? How will it contribute to the company's bottom line? Consider including the teams that will benefit and the possible ROI that will result.
Describe this goal's relevance to the company using one independent clause. Please don't capitalize the first letter.

SMART Goal Builder

Step 1: Make it time-bound.
Your SMART Goal

Specific: I want to {whatDo} to/from our {whereDo}.

Measurable: I want to increase {metric} to/from our {whereDo} by {formatPercentage}%.

Attainable: I want to increase our monthly {location} {metric} from {input30} {metric2} to {finalGoal} {metric2}.

Relevant: I want to increase our monthly {location} {metric} from {input30} {metric2} to {finalGoal} {metric2} {describeThis75}
Finally, set a timeline for your goal. This will help you determine if small adjustments along the way are keeping you on track to achieve your goal. Setting a timeline also helps with internal alignment (e.g. Does your sales team have the bandwidth to follow up with the leads you're generating?)
How many months should it take to achieve this goal?

Your SMART Goal
Over the next {howMany} months, I want to increase our monthly {location} {metric} from {input30} {metric2} to {finalGoal} {metric2} {describeThis75}
You can make any additions or tweaks here!
Want us to send you an email record of your new SMART goal? Enter your info below.
First Name
Last Name
JotForm SMART Goal Builder

Yes No
Full Name
Email
example@example.com
Should be Empty:

Your SMART Goal