Design Thinking Discovery Interview

Design Thinking Discovery Interview
Thank you for conducting this interview. Please begin by outlining the following:
- The information learned in this interview will remain internal
- Questions should be answered truthfully. This is the only way in which Hillel Ontario can make the necessary changes to improve our digital strategy
- Any question can be skipped if the interviewee isn't comfortable answering
Remember, the goal of these is to learn about the students and their relationships to a variety of topics. Though the questions in the interview are all important, if other questions arise that you feel are important based on the answers that the student provides, you are encouraged to ask! Additionally, based on the answers that are provided, if you feel like any of the questions wouldn't provide any valuable information, feel free to skip.

There is an extra answer box at the bottom of each section to write answers that don't pertain to a specific question.

POV/ Design Challenge

The varying goals and objectives of each content creator leads to inconsistent communication, resulting in a disconnect between the content and the end consumers.

Guiding How Might We Question

How might we create a digital strategy which aligns the various content creators within Hillel Ontario and develops authentic content that meets the needs of our students, while staying consistent to the Hillel Ontario brand?
Interviewer Name*

First NameLast Name
Interviewer email*
In case you need to save the interview and return to it later
- Demographics
- Name*
  
  First NameLast Name
- Campus*
- She/HerHe/HimThey/ThemPrefer not to sayOther
- Age
- Program of study
- What year did you begin University?
- Languages spoken
- What city do you live in:
- Who do you live with:
- YesNoPrefer not to say
- (If yes) If you're comfortable sharing, can you elaborate on your accessibility needs?
- YesNoPrefer not to say
- (If yes) Can you elaborate on some of the ways in which you are challenged in accessing the digital space and name some of the tools and techniques that help you?
- Judaism and Jewishness
- How do you identify as a Jew?
  (Reform, Conservative, Orthodox, Ashiest, Just Jewish, Agnostic, Jew by choice, Reconstructionist etc...)
- What are some ways in which you connect to your Judaism?
- How do you engage in being Jewish through social media?
  (Facebook groups, Instagram accounts, memes, podcasts etc.)
- Who are your favourite Jewish accounts and influencers and what do you like about them?
- Do you ever share Jewish content (either your own, or content that you come across)? Why or why not?
  We're trying to learn what makes a student vocal or active in these spaces and what makes them shy away sharing what they see
- How likely are you to spend time looking at a post about: (1- Not likely, 5- Very likely)
- Advocacy and combating antisemitism
  
  1
  
  2
  
  3
  
  4
  
  5
  
  1 is Not Likely, 5 is Very Likely
- Jewish history
  
  1
  
  2
  
  3
  
  4
  
  5
  
  1 is Not Likely, 5 is Very Likely
- Holocaust education
  
  1
  
  2
  
  3
  
  4
  
  5
  
  1 is Not Likely, 5 is Very Likely
- Torah and Religious texts
  
  1
  
  2
  
  3
  
  4
  
  5
  
  1 is Not Likely, 5 is Very Likely
- Jewish stories, writings, and literature
  
  1
  
  2
  
  3
  
  4
  
  5
  
  1 is Not Likely, 5 is Very Likely
- Jewishness and Judaism in pop culture (e.g., music, celebrities)
  
  1
  
  2
  
  3
  
  4
  
  5
  
  1 is Not Likely, 5 is Very Likely
- Jewish food
  
  1
  
  2
  
  3
  
  4
  
  5
  
  1 is Not Likely, 5 is Very Likely
- Jewish memes
  
  1
  
  2
  
  3
  
  4
  
  5
  
  1 is Not Likely, 5 is Very Likely
- Are you interested in learning more about any of the mentioned topics? If so, which?
- What in-person Jewish events/ programs have you attended in the past?
- What virtual Jewish events/ programs have you attended since you began university?
- Have you ever had a meaningful Jewish experience digitally? What made it meaningful?
- Additional notes:
- YesNo
- YesNo
- (If yes) What are your best memories of your time there?
- How do you connect with Israel?
- How do you engage with Israel through social media?
  Facebook groups, Instagram accounts, memes, podcasts etc
- Who are your favourite Israel-related/ Israeli accounts and influencers? What do you like about them?
  Facebook groups, Instagram accounts, memes, podcasts etc
- Where do you get your news and information about Israel?
  Facebook groups, Instagram accounts, memes, podcasts etc
- How likely are you to spend time looking at a post about: (1- Not likely, 5- Very likely)
- Israeli politics
  
  1
  
  2
  
  3
  
  4
  
  5
  
  1 is Not Likely, 5 is Very Likely
- Middle Eastern relations
  
  1
  
  2
  
  3
  
  4
  
  5
  
  1 is Not Likely, 5 is Very Likely
- Holocaust education
  
  1
  
  2
  
  3
  
  4
  
  5
  
  1 is Not Likely, 5 is Very Likely
- Israel/Palestine conflicts from pro-Israel sources
  
  1
  
  2
  
  3
  
  4
  
  5
  
  1 is Not Likely, 5 is Very Likely
- Israel/Palestine conflicts from anti-Israel sources
  
  1
  
  2
  
  3
  
  4
  
  5
  
  1 is Not Likely, 5 is Very Likely
- Israel/Palestine coexistence
  
  1
  
  2
  
  3
  
  4
  
  5
  
  1 is Not Likely, 5 is Very Likely
- Non-Jewish Israelis
  
  1
  
  2
  
  3
  
  4
  
  5
  
  1 is Not Likely, 5 is Very Likely
- Israeli tech and innovation
  
  1
  
  2
  
  3
  
  4
  
  5
  
  1 is Not Likely, 5 is Very Likely
- Israeli history
  
  1
  
  2
  
  3
  
  4
  
  5
  
  1 is Not Likely, 5 is Very Likely
- Places in Israel
  
  1
  
  2
  
  3
  
  4
  
  5
  
  1 is Not Likely, 5 is Very Likely
- Israeli pop culture
  
  1
  
  2
  
  3
  
  4
  
  5
  
  1 is Not Likely, 5 is Very Likely
- Israeli food
  
  1
  
  2
  
  3
  
  4
  
  5
  
  1 is Not Likely, 5 is Very Likely
- Israeli memes
  
  1
  
  2
  
  3
  
  4
  
  5
  
  1 is Not Likely, 5 is Very Likely
- Are you interested in learning more about any of the mentioned topics? If so, which?
- What in-person Israel events/ programs have you attended in the past?
- What virtual Israel events/ programs have you attended?
- YesNo
- (If yes) What made it meaningful?
- Additional notes:
- Communities
- What communities do you associate with?
  Do they associate with any communities on campus?
- Do you have any hobbies or interests in which you actively connect and communicate with others? How do you engage with these communities?
  In-person (/ Zoom), Facebook groups, Instagram, Newsletters, Discord, Reddit, Twitter, group chats, twitch, video games, Patreon, podcasts
- What are ways in which these communities keep your interest or attention?
  Can you think of an example of a particular community that does a great job in keeping you engaged? What are some of their methods?
- Have there been any communities that you were involved in that you have disassociated from? What led to the disassociation from this community?
- Are there any communities that you want to be involved in that you haven’t associated with? What are the barriers?
- Additional notes:
- How much time do you spend/ day online for recreation?
- What times of the day are you most active on social media?
- What’s the first app that you’re likely to open in the morning?
- What's the last app that you’re likely to be using before you fall asleep?
- What would lead you to comment on an Instagram or Facebook post?
- What would lead you to share content from another page?
- Do you have another Instagram account other than your personal one? If so, what led to its creation?
- StoriesFeedOther
- Think of all of the social media platforms that you use. If you could create a pie chart of all of the platforms that you use, what would the breakdown look like?
  (Example: 60% Instagram, 30% TikTok, 5% Reddit, 5% Facebook) Platforms can include but are not limited to: Facebook, Instagram, Twitter, Snapchat, TikTok, Reddit, Discord, Pinterest, LinkedIn, Twitch, Youtube
- How would this chart look different if it was made one year ago?
- (Based on the results that they provided, go through the platforms that they use and ask what they use it for. I.e. What do you use Facebook for? What do you use Instagram for?)
- Which apps/ platforms do you prefer to use to communicate with friends and family?
  WhatsApp, FB messenger, Imessage, Text message, Instagram DM, email, etc
- What are your favourite... Instagram Accounts?
- Who are your favourite... Influencers?
- What are your favourite... Facebook Groups?
- What are your favourite... TikTok Accounts?
- What are your favourite... Twitter Handles?
- What are your favourite... Subreddits?
- What are your favourite... Youtube Channels?
- Additional notes:
- Hillel's Digital Usage
- What Hillel accounts do you follow?
- What kinds of posts do you see Hillel making?
- What posts do you like seeing?
- What posts do you not care about?
- How do you learn about Hillel events?
- When thinking about the Hillel events that you've attended, how do you normally get to the RSVP page?
  Ex: Newsletters, seeing an Instagram post, seeing an Instagram story, Facebook events, the Hillel account sent a DM, a Hillel staff sent a DM, another student sent the link etc..
- YesNoI've unsubscribedI don't receive itOther
- How often should Hillel be sending a newsletter?
- What information would you like to see in the newsletter?
- How often do you interact with (Hillel) stories?
- What words come to your mind when you think of the [Insert Campus] Hillel brand?
- What words come to your mind when you think of the Hillel Ontario brand?
- What is recognizable about the Hillel Ontario brand?
- Branding
  
  Send the interviewee the following link:
  
  https://drive.google.com/file/d/1Vm2stQc3dfUAw6P9svi9qF6yILKxHmbx/view?usp=sharing
- On your campus Hillel page, do any of the graphics pop out to you? What do you like about it?
- On your campus Hillel page, do you dislike any of the graphics? What don't you like about it?
- If you glance through the rest of the pages, do any graphics stand out to you? What do you like about it?
- What are your overall thoughts about the way the graphics look?
- How likely are you to attend an online Hillel Ontario (all 9 campuses) event? Why or why not?
- Additional notes:
- Video Call Platforms
- How many hours a week do you spend on Zoom or other video call platforms for:
- School
- Work
- Clubs/ Extracurricular
- Friends
- Other
- What was a positive/ memorable experience that you’ve had on a Zoom call?
- When you join a Zoom call, what are some things that would keep you engaged from the start?
- When you join a Zoom call, what are some things that would turn you off/ make you lose interest?
- What are the factors that would lead you to attend an online event?
  (i.e., friends attending, content of the event, time)
- Additional notes:
- Well-Being
  
  (If you have time)
- What’s currently making you nervous/ worried?
  (At both a personal level and a broad level)
- What is bringing you joy/ happiness during the pandemic?
- Is there anything that you’re currently looking forward to?
- Additional notes:
- Should be Empty:

Design Thinking Discovery Interview

Demographics

Judaism and Jewishness

Communities

Hillel's Digital Usage

Video Call Platforms

Well-Being