Thank you for conducting this interview. Please begin by outlining the following:
The information learned in this interview will remain internal
Questions should be answered truthfully. This is the only way in which Hillel Ontario can make the necessary changes to improve our digital strategy
Any question can be skipped if the interviewee isn't comfortable answering
Remember, the goal of these is to learn about the students and their relationships to a variety of topics. Though the questions in the interview are all important, if other questions arise that you feel are important based on the answers that the student provides, you are encouraged to ask! Additionally, based on the answers that are provided, if you feel like any of the questions wouldn't provide any valuable information, feel free to skip.
There is an extra answer box at the bottom of each section to write answers that don't pertain to a specific question.
POV/ Design Challenge
The varying goals and objectives of each content creator leads to inconsistent communication, resulting in a disconnect between the content and the end consumers.
Guiding How Might We Question
How might we create a digital strategy which aligns the various content creators within Hillel Ontario and develops authentic content that meets the needs of our students, while staying consistent to the Hillel Ontario brand?