What you sell & what you make from your sales
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help with your sales projections
Section 3 - What you sell
Below we need you to list the items or services you sell.
List up to 4 products or service, providing a descriptive name for each. (If you do not have 4 just list the ones you have.
If you have more than 4 items/services then list your 3 main ones and group all the other items/service in the 4th group.
Or if you sell lots of items like a retail business, then group items with each group representing at least 20% of your sales.
For example
A business sells mens clothing and sells lots of individual items, many different types of shirts, trousers, jumpers, accessories, shoes and suites.
Shirts represent 40% of all projected sales, Trousers 25% and Suits 20% so they group them as: Suits (20%) - Trousers (25%) - Shirts (40%) - and the rest under the group Other Clothing (15%)
What customers pay for your products or services you provide
Next to each item/group you add, work out what the Average Selling price is, ie if you sell 4 types of shirts at £25.00, £20.00, £18.00 & £15.00 the average selling price would be £19.50 - £78/4
So for using the clothes example above it might look like.
Suits - £199
Trousers - £39.99
Shirts - £19.50
Accessories - £12.56
Obviously if you only have 4 items then the average price for each is the selling price.
What it costs you to deliver your service, make your products or buy in stock.
Finally we need the cost of sale for each item/group you have listed. This is the price you pay to make the items you are selling or to deliver the service or if you are in retail the cost of purchasing the stock items that you then sell on to your customers.
So in our example we can show that to buy in the suits we sell we pay our supplier on average £99 per Suit , for Trousers its - £12.99, for Shirts its - £6.99 and for Accessories its £5.76
So our table would look like this
Description Average Sale Price Average Cost of Sale
Suits £199.00 £99.00
Trousers £39.99 £12.99
Shirts £19.50 £6.99
Acessories £12.56 £5.76