MY BRAND ASSESSMENT

MY BRAND ASSESSMENT

How do I really feel about my current brand?
Before you can work on building a better brand, you will have to look at your brand right now. Your un-intentional brand. What do people see when they search on you or your business? In most cases, there will be something out there. You have to determine if what is already out there a good starting point for your new strategy. Answer the following questions to help you determine how you feel about your current brand to help you start thinking about what you need to do to improve it.

Score yourself at the end to see where you fit!
Date

Month Day Year
Date
Name

First Name Last Name
Email
example@example.com
Phone Number

Area Code Phone Number
Business Coach Email
example@example.com
BRAND ASSESSMENT

1. I know what I want to sell, I have the knowledge and experience to provide it, I know how to package and bring it to market.

	1	2	3	4	5

1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE

2. I understand what branding me and my business is?

	1	2	3	4	5

1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE

3. I am happy with what I see online when I google myself or my business and want to make it better?

	1	2	3	4	5

1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE

4. I know who my early responders are. The people that KNOW they need what I am selling. My REAL CUSTOMERS.

	1	2	3	4	5

1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE

5. My current branding strategy is working for me and I want to make it even better.

	1	2	3	4	5

1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE

6. Once I learn how to build and promote my brand I have the desire to do the work to grow it myself.

	1	2	3	4	5

1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE

SCORE YOURSELF

Add up the numbers that you selected as a response to the six prior questions
How did you score?

6 - 12 Not very happy with my current brand and want implement a new strategy 12 - 24 I have something out there but it does not reflect who I am and what I am selling today. 24 - 30 My brand is out there. I want to make it better.
ACCESS YOUR SKILLS

What can you do yourself and what will you need help with?
What areas that I can do the work myself or would like learn how to do, to promote my brand?

Write short 450 word articles Create and host a podcast on a regular basis Get invited to speak on panels Create short videos Post on my blog Be a regular featured contributor on someone elses blog
What are the work task that I may need assistance with?

Blog posting Creating content Strategy management Graphics Content production
Additional Comments
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