Before you can work on building a better brand, you will have to look at your brand right now. Your un-intentional brand. What do people see when they search on you or your business? In most cases, there will be something out there. You have to determine if what is already out there a good starting point for your new strategy. Answer the following questions to help you determine how you feel about your current brand to help you start thinking about what you need to do to improve it.
Score yourself at the end to see where you fit!