MY BRAND ASSESSMENT

MY BRAND ASSESSMENT

How do I really feel about my current brand?
Before you can work on building a better brand, you will have to look at your brand right now. Your un-intentional brand. What do people see when they search on you or your business? In most cases, there will be something out there. You have to determine if what is already out there a good starting point for your new strategy. Answer the following questions to help you determine how you feel about your current brand to help you start thinking about what you need to do to improve it.

You will be scored at the end to see where you fit!
Company name
Website address
Name

First NameLast Name
Email
example@example.com
Phone Number

Area CodePhone Number
Business Coach Email
What organization are you associated with?*
Enter none for no organization
COMPANY QUESTIONS
Do you have a website?

YesNoOther
Do you have your Social Media Accounts setup?

YesNoOther
Who is responsible for posting content?

YouStaff memberContractorOther
BRAND ASSESSMENT

How is your brand working?
INSTRUCTIONS

Please begin this section by first completing the following task;

1. Perform a google search: [FIRST, LAST]

2. GOOGLE SEARCH: [FIRST, LAST, CITY]

3. GOOGLE SEARCH: [FIRST, LAST, COMPANY]

Please note what came back. You may want to screenshot and bookmark these pages.

This information will be used to help answer the questions below.
BRAND EVALUATION QUESTIONS

1. I know what I want to sell, I have the knowledge and experience to provide it, I know how to package and bring it to market.

	1	2	3	4	5

1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE

2. I understand what branding me and my business is?

	1	2	3	4	5

1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE

3. I am happy with what I see online when I google myself or my business and want to make it better?

	1	2	3	4	5

1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE

4. I know who my early responders are. The people that KNOW they need what I am selling. My REAL CUSTOMERS.

	1	2	3	4	5

1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE

5. My current branding strategy is working for me and I want to make it even better.

	1	2	3	4	5

1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE

6. Once I learn how to build and promote my brand I have the desire to do the work to grow it myself.

	1	2	3	4	5

1 is STRONGLY DISAGREE, 5 is STRONGLY AGREE

EVALUATION SCORE
SCORE
How did you score?

6 - 12 Not very happy with my current brand and want implement a new strategy12 - 24 I have something out there but it does not reflect who I am and what I am selling today.24 - 30 My brand is out there. I want to make it better.
IMPROVE MY BRAND

What should I do to improve my brand.
What areas do I need to improve my brand?

Post short 450 word articlesCreate and host a podcast on a regular basisGet invited to speak on panelsCreate short videosPost on my blogBe a regular featured contributor on someone elses blogRun social media adsOther
What are the work task that I may need assistance with?

Blog postingCreating contentStrategy managementGraphicsContent productionOther
Additional Comments
Should be Empty:

COMPANY QUESTIONS