2021 Boating Industry Top 100 Dealer Application

2021 Boating Industry Top 100 Simple Application
2021 Boating Industry
Top 100 Simple Application

Application Deadline: Monday, June 28, 2021
To be considered as a 2021 Top 100 Dealer, please fill out this online application form.
We MUST RECEIVE an electronic version of your application.

PLEASE NOTE: For 2021, there are two Top 100 applications. This application is for dealers interested in the Top 100. To be considered for other top awards such as Dealer of the Year and Best in Class awards, fill out the extended form found at BoatingIndustry.com/top-100/application.

Remember, to submit any photos or other supporting files you'd like to supply, simply send those to aquandt@boatingindustry.com via a file transfer site such as Dropbox or load them to a CD or flash drive and send to:

Boating Industry Top 100
10405 6th Avenue North, Suite 210
Minneapolis, MN 55441
Full dealership name (as you would like it to appear on Top 100 list)
Headquarters city/state (as you would like it to appear on Top 100 list)
Address

Street Address

Street Address Line 2

City State / Province

Postal / Zip Code
Name

First Name Last Name
Title
Telephone
Email address
Alternate Contact name
Alternate Email address
Company website
What is the total number of sales, service and/or marina locations (including satellite locations) that you have?
How many of your facilities are certified through the Marine Industry Certified Dealership Program?
Describe your location(s) (On the water, in town, on a major highway, square footage, etc.) and
PLEASE SUBMIT PHOTOS of the outside and inside of your store(s), service areas, etc.

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What year was your company founded?

What type of dealer management system do you use?
What did you do in 2020 to improve and/or change your business? Why were these changes made? What were the results?
What are the short-term and long-term goals for your company (Sales growth, expansion, new product lines and services, etc.)?
In 25 words or less, what best practice or accomplishment are you most proud of from 2020? This answer may be highlighted in our coverage of the Top 100

Sales and Profits

REMINDER: We will not publish or share your financial information. However, you must provide the information or number for the purpose of evaluation.
What was your total revenue for 2020?
What percentage increase or decrease does this represent over 2019?
What percentage of revenue did the following departments account for in 2020?
(% total must equal 100)
Sales
Service
Rigging
Finance & Insurance
Storage
Rental
Marina
Parts & Accessories
Restaurants
Other
How many units did you sell for each category?
New sterndrive boats
New outboard boats
New inboard boats
New sail boats
New outboard engines
I/O engines for re-power
Used sterndrive boats
Used outboard boats
Used sail boats
Used inboard boats
Used outboard engines
What was your gross profit margin for the following categories in 2020?
For boats (as a percentage)
For service (as a percentage)
For F&I (as a percentage)
Overall (as a percentage)
What were your total operating expenses as a percentage of sales in 2020?
What was your net profit as a percentage of total revenue in 2020?
How many times did you turn your new unit inventory in 2020?
How many times did you turn your used unit inventory in 2020?
What is your strategy for managing inventory turns?
Are you current with all of your lenders?

Yes No
If no, please explain.

Service and Customer Satisfaction
How do you track and use technician efficiency to operate your service department?
What other information do you use to compensate and evaluate your technicians?
What is your service department’s average technician efficiency as a percentage of hours worked?
What were the CSI/NPS scores for all of your brands in 2020? Please remember to provide documentation.
Attach documentation of CSI/NPS scores

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What is your strategy for improving or maintaining exceptional customer service?

Training and Education
Explain the types and frequencies of internal and external training opportunities you offer employees in each department?
Do you budget for training?

Yes No
What did you spend on training in 2020, not including salaries?
Please explain the types of benefits packages you offer employees (such as health insurance, 401k, profit sharing, disability, etc.).

Marketing
What percentage of your sales did you budget for advertising and marketing in 2020?
Describe your 2020 business development and marketing plan strategy (i.e. types of media used, frequency, content, etc.). Please detail how that changed from 2019. If you have a written marketing plan, please include it.
Attach your marketing plan here
What sets you apart from your competition and other Top 100 dealers? Consider this your closing argument: Why should your company be on the 2021 Top 100 list?
Remember, to submit any photos or other supporting files you'd like to supply, simply send those to aquandt@boatingindustry.com via a file transfer site such as Dropbox or load them to a CD or flash drive and send to:

Boating Industry Top 100
10405 6th Avenue North, Suite 210
Minneapolis, MN 55441
Should be Empty:

2021 Boating Industry Top 100 Simple Application

2021 Boating Industry Top 100 Simple Application

Application Deadline: Monday, June 28, 2021

Sales and Profits

Service and Customer Satisfaction

Training and Education

Marketing

2021 Boating Industry
Top 100 Simple Application