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Name

First Name Last Name
Email
example@example.com
We have a clear picture of what business we are in and what we do better than any of our competitors.

1 - Strongly disagree 2 - Somewhat disagree 3 - Neither agree nor disagree 4 - Somewhat agree 5 - Strongly agree
Our target markets are clearly defined – we know who we are targeting with our marketing and sales efforts.

1 - Strongly disagree 2 - Somewhat disagree 3 - Neither agree nor disagree 4 - Somewhat agree 5 - Strongly agree
We know what make us ‘special’ and exactly why customers in our target markets choose us instead of the competition.

1 - Strongly disagree 2 - Somewhat disagree 3 - Neither agree nor disagree 4 - Somewhat agree 5 - Strongly agree
All of our sales and marketing efforts are laser-focused on solving our customers’ pains and helping them achieve exactly what they need and want.

1 - Strongly disagree 2 - Somewhat disagree 3 - Neither agree nor disagree 4 - Somewhat agree 5 - Strongly agree
We create annual sales forecasts that help us predict long term performance and make informed business decisions.

1 - Strongly disagree 2 - Somewhat disagree 3 - Neither agree nor disagree 4 - Somewhat agree 5 - Strongly agree
We set 1-year sales goals and quarterly priorities which drive discipline and accountability.

1 - Strongly disagree 2 - Somewhat disagree 3 - Neither agree nor disagree 4 - Somewhat agree 5 - Strongly agree
We have a defined marketing and sales operating system, with simple concepts and practical tools in place, so we don’t have to rely on training seminars and on piecing things together.

1 - Strongly disagree 2 - Somewhat disagree 3 - Neither agree nor disagree 4 - Somewhat agree 5 - Strongly agree
We create company annual and quarterly sales plans with clearly defined action steps.

1 - Strongly disagree 2 - Somewhat disagree 3 - Neither agree nor disagree 4 - Somewhat agree 5 - Strongly agree
All sales personnel create written quarterly sales plans with clearly defined action steps.

1 - Strongly disagree 2 - Somewhat disagree 3 - Neither agree nor disagree 4 - Somewhat agree 5 - Strongly agree
We execute our sales plans with proven methodologies, systems and tools.

1 - Strongly disagree 2 - Somewhat disagree 3 - Neither agree nor disagree 4 - Somewhat agree 5 - Strongly agree
Sales management measures performance and hold sales personnel accountable to implement the plans and achieve results.

1 - Strongly disagree 2 - Somewhat disagree 3 - Neither agree nor disagree 4 - Somewhat agree 5 - Strongly agree
We have a clear picture and plan to outline exactly which products or services are going to be promoted to which target markets.

1 - Strongly disagree 2 - Somewhat disagree 3 - Neither agree nor disagree 4 - Somewhat agree 5 - Strongly agree
We have all of the right people in the right seats in our sales management and sales functions.

1 - Strongly disagree 2 - Somewhat disagree 3 - Neither agree nor disagree 4 - Somewhat agree 5 - Strongly agree
We utilize a proven selling methodology or framework that outlines how our sales personnel approach each phase of the selling process.

1 - Strongly disagree 2 - Somewhat disagree 3 - Neither agree nor disagree 4 - Somewhat agree 5 - Strongly agree
We adapt our sales presentations to our customers based on their personality or behavior styles.

1 - Strongly disagree 2 - Somewhat disagree 3 - Neither agree nor disagree 4 - Somewhat agree 5 - Strongly agree
We implement specific sales tactics depending on the customer’s buying processes and stages.

1 - Strongly disagree 2 - Somewhat disagree 3 - Neither agree nor disagree 4 - Somewhat agree 5 - Strongly agree
Our sales personnel are trained and skilled in: handling objections, problem-solving, questioning techniques and time management.

1 - Strongly disagree 2 - Somewhat disagree 3 - Neither agree nor disagree 4 - Somewhat agree 5 - Strongly agree
Our sales management effectively ‘manages’ their people to accomplish activities and master skills.

1 - Strongly disagree 2 - Somewhat disagree 3 - Neither agree nor disagree 4 - Somewhat agree 5 - Strongly agree
Our sales management effectively ‘leads’ to create and achieve our vision.

1 - Strongly disagree 2 - Somewhat disagree 3 - Neither agree nor disagree 4 - Somewhat agree 5 - Strongly agree
We sustain and accelerate sales success by executing weekly, quarterly and annual sales meetings.

1 - Strongly disagree 2 - Somewhat disagree 3 - Neither agree nor disagree 4 - Somewhat agree 5 - Strongly agree
Calculation
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ASSESS THE STRENGTH OF YOUR ORGANIZATION WITH A SIMPLE QUESTIONNAIRE TO PINPOINT THE PARTS OF YOUR BUSINESS THAT NEED SOME ATTENTION.