Digital Channel Preference Survey
This survey will explore how you use digital channels to find products/services in a professional (business) context. It should take 10 minutes to complete and your responses will remain anonymised.
How you search for information about products/services online
How do you search for information online about products/services? (select all that apply)
Blogs / Articles
Comparison / Review Websites
Industry Expert / Thought Leader
News / Publications
Search Engines (e.g. Google, Bing)
Virtual Events / Webinars
Other (please specify)
Why do you use these specific channels? (please provide all the reasons)
If you had to choose one preferred channel, what would it be and why?
Which devices do you use to search for information online?
Use a few
times a week
How often do you use these Social Media platforms?
Use a few
times a week
What websites, publications or blogs do you read in a professional capacity? (e.g. industry news, latest trends)
How you choose an IT Service provider (like Automation Consultants)
When it comes to contracting a service provider, are you the decision maker for the business?
Provide a brief explanation of the buying process (e.g. who is involved, how long it takes)
As the decision maker, what information is essential to making your buying decision?
How do you support the decision maker(s) with their choice? What information is helpful to you?
What were the challenges that made you seek our services?
How important are the following factors when selecting a service provider? Please rank in order of importance (1=most important)
Are there any other important factors in your decision making?
What were your main concerns/reservations about contracting our services?
Which digital marketing channels do you prefer to use when engaging with a company like ours? (select all that apply)
Events (e.g. webinars)
Online Advertising (e.g. Google Adverts, Display Adverts)
Video (e.g. YouTube)
Background Information & Your Role
Your job role:
What is your age?
55 and over
What are the main goals in your role?
What industry is your organisation based in?
Accounting, Banking & Finance
Business, Consulting & Management
Energy & Utilities
Engineering & Manufacturing
Healthcare & Pharmaceutical
Leisure, Sport & Tourism
Marketing, Advertising & PR
Media & Internet
Property & Construction
Public Services & Government
Transport & Logistics
What is the size of your organisation?
Where does your organisation operate?
UK & International
What is the annual revenue of your organisation?
Less than £1million
£1million - £10million
£10million - £100million
£100million - £500million
Prefer not to answer
Please share your professional email address
Should be Empty: