Digital Channel Preference Survey
This survey will explore how you use digital channels to find products/services in a professional (business) context. It should take 10 minutes to complete and your responses will remain anonymised.
How you search for information about products/services online
How do you search for information online about products/services? (select all that apply)
*
Blogs / Articles
Comparison / Review Websites
Company Websites
Industry Expert / Thought Leader
News / Publications
Search Engines (e.g. Google, Bing)
Social Media
Virtual Events / Webinars
YouTube
Other (please specify)
Why do you use these specific channels? (please provide all the reasons)
*
If you had to choose one preferred channel, what would it be and why?
*
Which devices do you use to search for information online?
*
Rows
Use daily
Use a few
times a week
Rarely use
Never use
Desktop/Laptop
Tablet
Mobile
How often do you use these Social Media platforms?
*
Rows
Use daily
Use a few
times a week
Rarely use
Never use
Linkedin
Facebook
Twitter
Instagram
Clubhouse
Reddit
What websites, publications or blogs do you read in a professional capacity? (e.g. industry news, latest trends)
*
How you choose an IT Service provider (like Automation Consultants)
When it comes to contracting a service provider, are you the decision maker for the business?
*
Yes
No
Provide a brief explanation of the buying process (e.g. who is involved, how long it takes)
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As the decision maker, what information is essential to making your buying decision?
*
How do you support the decision maker(s) with their choice? What information is helpful to you?
*
What were the challenges that made you seek our services?
*
How important are the following factors when selecting a service provider? Please rank in order of importance (1=most important)
*
Are there any other important factors in your decision making?
What were your main concerns/reservations about contracting our services?
Which digital marketing channels do you prefer to use when engaging with a company like ours? (select all that apply)
*
Blogs/Articles
Case Studies
Email
Events (e.g. webinars)
Newsletter Updates
Online Advertising (e.g. Google Adverts, Display Adverts)
Social Media
Video (e.g. YouTube)
Website
Background Information & Your Role
Your job role:
*
What is your age?
*
18-24
25-34
35-44
45-54
55 and over
What are the main goals in your role?
*
What industry is your organisation based in?
*
Accounting, Banking & Finance
Business, Consulting & Management
Education
Energy & Utilities
Engineering & Manufacturing
Healthcare & Pharmaceutical
Hospitality
Information Technology
Legal
Leisure, Sport & Tourism
Marketing, Advertising & PR
Media & Internet
Property & Construction
Public Services & Government
Retail
Sales
Transport & Logistics
Other
What is the size of your organisation?
*
0-50 employees
50-250 employees
250-500 employees
500-1000 employees
1000+ employees
Where does your organisation operate?
*
UK only
UK & International
What is the annual revenue of your organisation?
*
Less than £1million
£1million - £10million
£10million - £100million
£100million - £500million
£500million+
Prefer not to answer
Please share your professional email address
*
example@example.com
Submit
Should be Empty: