Section one (1/4)
Hello, this online questionnaire is divided into four sections and should take no more than 5-10 minutes to complete. There are no right or wrong answers, instead we ask you to simply answer as honestly as you can! By entering your email you are automatically competing for an official FC Bayern München shirt and we would like to assure you that the email you supply us with will only be used for the purpose of drawing and contacting the winner of the FCB shirt. We really appreciate your participation, thank you!
Gender
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Male
Female
Age
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Member of the official FC Bayern München fan club?
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Yes
No
Approximately, how many FC Bayern München games do you attend or watch per season?
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0-5
6-11
12-17
18-23
24-29
30-35
35-
Approximately, how much money (€) do you spend on FC Bayern München merchandise per season?
Email
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Section two (2/4)
In section two, we ask you to answer fourteen statements regarding your relationship with FC Bayern München
Please read each statement carefully and mark a number between 1 to 7 that best reflects the extent that which you agree or disagree with the statment (1=Strongly disagree, 7=Strongly agree)
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Rows
1
2
3
4
5
6
7
1. I might rethink my allegiance to FC Bayern München (FCB) if the team consistently performs poorly
2. I would watch a game featuring FCB regardless of which team they are playing
3. I would rethink my allegiance to FCB if management traded away its best players
4. Being a fan of FCB is important to me
5. Nothing could change my allegiance to FCB
6. I am a committed fan of FCB
7. It would not affect my loyalty to FCB if management hired a head coach that I disliked very much
8. I could easily be persuaded to change my FCB team preference
9. I have been a fan of FCB since I began watching professional football
10. I could never switch my loyalty from FCB even if my close friends were fans of another team
11. It would be unlikely for me to change my allegiance from FCB to another team
12. It would be difficult to change my beliefs about FCB
13. You can tell a lot about a person by their willingness to stick with a team that is not performing well
14. My commitment to FCB would decrease if FCB were performing poorly and it appeared little chance the performance would change
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Section three (3/4)
In section three, we ask you to rate your overall impression of the following six brands using each of these scales (1=bad - 7=good, 1=Unfavorable - 7=Favorable, 1=Unsatifactory - 7= Satisfactory * 4 = Always Neutral) - Remeber we want you to rate the overall impression of the brands
------------------------------------------------Allianz (Arena sponsor- FC Bayern München)--------------------------------------------------------
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Rows
1
2
3
4
5
6
7
Bad - Good
Unfavorable - Favorable
Unsatifactory - Satisfactory
----------------------------------------------Signal Iduna (Arena sponsor- Borussia Dortmund)---------------------------------------------------
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Rows
1
2
3
4
5
6
7
Bad - Good
Unfavorable - Favorable
Unsatifactory - Satisfactory
----------------------------------------------Adidas (Equipment Supplier- FC Bayern München)--------------------------------------------------
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Rows
1
2
3
4
5
6
7
Bad - Good
Unfavorable - Favorable
Unsatifactory - Satisfactory
-------------------------------------------------Nike (Equipment Supplier- Werder Bremen)-------------------------------------------------------
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Rows
1
2
3
4
5
6
7
Bad - Good
Unfavorable - Favorable
Unsatifactory - Satisfactory
---------------------------------------------Paulaner (Premium Partner - FC Bayern München)----------------------------------------------------
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Rows
1
2
3
4
5
6
7
Bad - Good
Unfavorable - Favorable
Unsatifactory - Satisfactory
---------------------------------------------Bitburger (Premium Partner - 1899 Hoffenheim )-----------------------------------------------------
*
Rows
1
2
3
4
5
6
7
Bad - Good
Unfavorable - Favorable
Unsatifactory - Satisfactory
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Section four (4/4)
In the last section, we ask you to answer six questions regarding your purchase intention towards football sponsors
Please read each statement carefully and mark a number between 1 to 7 that best reflects the extent that which you agree or disagree with the statment (1=Strongly disagree, 7=Strongly agree)
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Rows
1
2
3
4
5
6
7
1. When you shop for products and services, you purposely look for those sold by sponsors of FC Bayern München (FCB)
2. When you shop for products and services, you purposely try to avoid those sold by sponsors of competitor teams to FCB
3. In general, the fact that a firm is a sponsor of FCB enters into your buying decision in a positive manner when you are shopping for products
4. In general, the fact that a firm is a sponsor of a competitor team enters into your buying decision in a negative manner when you are shopping for products
5. All else being equal, you are more likely to purchase goods and services from FCB sponsors rather than sponsors of competitor teams
6. All else being equal, you are more likely to avoid goods and services from competitor team sponsors rather than sponsors of FCB
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