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Practice Marketing Checklist

Find out what you can do to improve your practice marketing
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    So we can send your Practice Score
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    Does your practice have a: [Rate as - NO - NEEDS WORK - OK}
    Clear Mission Statement
    Defined 5 Year Growth Plan
    Measurable 1 Year Goals
    Shared Practice Values 
    Complete SWOT Analysis
    Targeted Patient Personas
    Mapped Patient Needs
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  • 5
    Does your practice branding include a: [Rate as - NO - NEEDS WORK - OK}
    Clear Logo & Brand Personality
    Consistent Fonts & Colouring
    Positioning Statement & Tagline
    Consistent Practice Collateral
    Authentic Visual Elements
    Branded Staff Uniforms
    Defined “Brand Style Guide”
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    Does your practice use a: [Rate as - NO - NEEDS WORK - OK}
    New Patient Response System
    Modern Patient CRM Database
    Automated Follow-up Emails
    Clear Patient FAQs
    Segmented Patient Emails
    Patient Centric Collateral (brochures)
    Celebration Emails (Xmas, Birthday)
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  • 7
    Does your home page include: [Rate as - NO - NEEDS WORK - OK}
    Effective & Appropriate Imagery
    Elements Reinforcing What You Do
    Defined & Clear Patient Benefits
    Simple Menus & Navigation
    Calls To Action (Above The Fold)
    Offer proof or credibility devices
    Dynamic Content (regular Blog)
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    Does your website include: [Rate as - NO - NEEDS WORK - OK}
    Clear Easy To Read Content
    Structured SEO Friendly Content
    Great Mobile & Tablet Versions
    Landing pages with A/B Testing
    Lead Magnets With Automation
    Patient Explainer Video Content
    Effective Patient Case Studies
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    Does your practice use: [Rate as - NO - NEEDS WORK - OK}
    Facebook Pages For Key Services
    Facebook Messenger for Enquiries
    Facebook Reputation Marketing
    Facebook For Content Distribution
    Instagram For Content Distribution
    Pinterest For Content Distribution
    Targeted Social Content Marketing
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  • 10
    Does your practice use: [Rate as - NO - NEEDS WORK - OK}
    Targeted Keyword SEO Ranking
    Google My Business Page (Verified)
    Google For Reputation Marketing
    Google Adwords & Remarketing 
    Professional LinkedIn Pages
    Linkedin For Content Distribution
    Dedicated YouTube Channel
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  • 11
    Does your practice use: [Rate as - NO - NEEDS WORK - OK}
    Referral Development Strategies
    Scheduled Networking Events
    Defined PR Distribution Methods
    Other Targeted Content Distribution
    Leadership Positioning Strategies
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  • 12
    Does your practice use: [Rate as - NO - NEEDS WORK - OK}
    Easy New Patient Processes 
    Simple Conversion Choices
    Clear Terms of Service
    Easy Patient Education Material
    Post-Treatment Review Process
    Post-Treatment Referral Process
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  • 13
    Does your practice measure: [Rate as - NO - NEEDS WORK - OK}
    Monthly Google Analytics
    New Enquiry Numbers
    New Patient Lead Sources
    New Patient Enquiry Cost
    New Patient Conversions 
    New Patient Split Testing
    Average New Patient Value
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  • 14
    Does your practice use: [Rate as - NO - NEEDS WORK - OK}
    Marketing Advisors
    Content Copywriter
    Website & Graphic Designer
    Marketing Database Expert
    Video and Content Creator
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    Click NEXT to understand what it means
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    What Your Score Means

    0% - 50%

    Uh oh. Either your practice is very new or you are missing out on many practice growth opportunities.

    50% - 75%

    Well done. You are doing better than most but there is still plenty of room to improve your practice growth and revenue.

    75% - 100%

    Congratulations. You are doing well and now you have some ideas on what else you can do to achieve practice marketing perfection. Hi-Five.

     

    SUBMIT TO RECEIVE YOUR REPORT

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