Logo Design Form

LOGO/BRANDING DESIGN

Creative Brief

First of all, we would like to say a huge thank you for choosing to work with us. We are so excited to be working with you and we cannot wait to bring your brand to life.

Please take the next 10 minutes to fill out this form.

We know this might be quite lengthy but we need this information to better serve you.

Name

First NameLast Name

Email

example@example.com

Your website

Business name to use on Logo

What is the story behind your business name?

Description of business

Please include the products or services you sell

Share 5 adjective or words that best describe your company

What are the values and/or mission statement of your company?

Who is your target audience?

Please be specific. Include age, demographics, gender, interests etc.

Who are your 3 main competitors (direct or indirect)?

Please provide website links where applicable

What do your competitors do well (in regard to their branding/brand identity)?

What do you dislike about your competitors branding?

What makes you different from your competitors?

What are some attributes you would like your target audience to think of when they look at your new branding?

Tell us how you want the new design to look and feel?

	1	2	3	4	5

1 is Playful/Bubbly, 5 is Professional

	1	2	3	4	5

1 is Subtle, 5 is Loud

	1	2	3	4	5

1 is Casual, 5 is Professional/Luxury

Do you wish to include a tagline? If so please state below.

Do you have any fonts we should consider?

Is there anything that must be included, like existing brand elements, color, words or icons from existing marketing materials?

If so, please upload below

What style of logo are you looking for?

If your logo requires an icon, please describe what icon/s you wish to include

for example: line drawing, eyelashes, flower etc

Suggested Color #1

Suggested Color #2

Suggested Color #3

If you don't have specific colours, what are your colour preferences for your branding?

for example: neutral tones, earthy greens, pastel pinks and blues etc.

What colours do you want to avoid?

Do you have any existing logo? If so, Please upload

Is there anything in your existing logo you would like to keep? If so, explain.

Add examples of what you like

Describe why you like this example

Add examples of what you DO NOT like

Describe why you do not like this example

Logo will be used on