CCG - Strategic Course Selection Logo
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  • This Strategic Course Selection campaign has been designed to increase the number of students who take financial aid eligible and degree-required courses by sending 1) behaviorally-informed reminders and guidance about selecting qualifying courses, 2) warning notifications when students select courses that may delay their graduation and cost them more money, and 3) notices about upcoming withdrawal deadlines.

    Evidence for Impact: The content for this campaign incorporates research from previous campaigns which resulted in increases of up to $150 of additional financial aid funding per student on average, with higher financial aid increases for students of color. The campaign results also indicated that students who received communications about course selection and its implications on financial aid passed an additional 0.22 credit hours each.1

    The Custom Campaign Generator will help you create Signal Vine ready messages that are grounded in science and customized for your school. Here's how to use it:

    1. Generate a communications campaign that takes our recommended messages and tailors them to your school's context
    2. Customize the tailored messages by making optional tweaks to fit your school's communications calendar and style
    3. Review your custom campaign and submit it to get it processed on Signal Vine

     

    1 ideas42. 2016. “Keeping Students Eligible For Financial Aid When Registering.” June 2016. http://www.ideas42.org/wp-content/uploads/2016/12/I42-718_ProjectBrief_Valencia_courses_2.pdf.

  • Generate a tailored campaign

    We need a couple details from you before we can generate your custom campaign
    • About you & your school 
    • Key deadlines 

    • Please consider the deadlines relevant to registering and enrolling in courses for the upcoming term.

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    • FYI - if the time you just entered does not appear here, try toggling the AM/PM until it shows up the way you want. TIME: {time_close}

    • This campaign can also include reminders on withdrawing from courses before your school's withdrawal deadline. These messages remind students about the potential impact of withdrawing from courses, and recommends that students talk with their professors and advisors if they'd like help with the decision.

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    • FYI - if the time you just entered does not appear here, try toggling the AM/PM until it shows up the way you want. TIME: {time_withdraw}

    • Resources 
    • FYI: regulations prohibit sending bitly and tinyurl links over SMS
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  • Customize the recommended messages

    We've generated a set of messages based on the details you just gave us. You can make optional tweaks to fit your school's communications calendar and style.

  • For each of the messages below, you can customize the send date & time, as well as some of the message content itself. Since it's often easier to review messages when you can see how they'd actually look when sent, we've written them as they'd display for "{first_name}."

    Look for text in blue to see what you can customize. And hover over anything that's underlinedYou'll see the science here! to see the science behind the content.

    FYI - it might look like there are some extra whitespaces where they don't belong. They won't show up in the messages to students, and you can view the "correct" formatting on the next tab.

    • Introductory message 
    • In addition to picking the specific send date & time, you can customize anything in blue; you'll see the options just below the sample message. Hover over anything that's underlinedYou'll see the science here! to see the science behind the content.
    • {msg1_greeting} leverage personalization. Research has shown that messages that address someone using their name, and accurately reflect their individual situation or status, are more likely to get their attention and spur action. {first_name}, identify as a credible, relevant messenger. Using the right sender can lend credibility to the contents of the text—the more the sender is perceived as a subject matter expert, the more positively people view the information they are providing. Using a specific person (rather than just a department) is best if possible. this is {aca_advisor} from {advising_office} at {college_name}. I’ll be sending you messages over the next few weeks to help you increase salience of consequences of strategic course selection. select the best mix of courses for next semester to help you save money and graduate on time. Text STOP at any time to opt out of these helpful reminders.
    • Customization options
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    • 1 week before registration opens 
    • In addition to picking the specific send date & time, you can customize anything in blue; you'll see the options just below the sample message. Hover over anything that's underlinedYou'll see the science here! to see the science behind the content.
    • {msg2_greeting} leverage personalization. Research has shown that messages that address someone using their name, and accurately reflect their individual situation or status, are more likely to get their attention and spur action. {first_name} - course selection opens on {day_open}. To increase salience of consequences of strategic course selection and academic momentum. stay on track, save money, and graduate in the shortest amount of time, I recommend increase salience of key factors for course selection consideration, and provide clear success criteria for students to use in their course selection decisions. selecting courses that count towards your degree.
      identify as a credible messenger. Using the right sender can lend credibility to the contents of the text—the more the sender is perceived as a subject matter expert, the more positively people view the information they are providing. My team and I at {advising_office} can help you with selecting the right courses. ask questions. Ending messages with a question can increase engagement, encourage help-seeking behavior, and solicit important feedback from students about what is on their minds. Would you like to chat with one of us?
    • {msg2_yes} You can make it easy to connect with helpful resources. Equip students with information to easily take next steps — provide direct links to helpful resources or scheduling platforms, and clear contact information for advising staff. schedule a meeting with one of our advisors {adv_url}by phone {advising_phone}. And if you haven’t already, make it easy to access helpful resources by providing direct links. take a look at the course registration guide to see which courses qualify for your degree and financial aid: {link_guide}
    • {msg2_no} make it easy to connect with helpful resources. Equip students with information to easily take next steps—provide direct links to helpful resources or scheduling platforms, and clear contact information for advising staff. If you find that you need some extra support, check out the course registration guide at {link_guide} or schedule a meeting with one of our advisors: {adv_url}{advising_phone}
    • Customization options
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    • Registration opens 
    • In addition to picking the specific send date & time, you can customize anything in blue; you'll see the options just below the sample message. Hover over anything that's underlinedYou'll see the science here! to see the science behind the content.
    • leverage personalization. Research has shown that messages that address someone using their name are more likely to get their attention and spur action. {first_name}, course registration is now open! Did you know that {college_name} students who increase salience of key considerations around course selection. select courses that qualify for their degree are make salient and concrete the benefits of strategic course selection. more likely to graduate in less time and save $$? make a clear call-to-action. Focus students’ attention on taking the most immediate next steps. Set aside 30 min TODAY to view courses and submit your selections: reduce hassles. Equip students with the direct links to complete their course selection next steps. {link_courses}
      identify as a credible, relevant messenger. Using the right sender can lend credibility to the contents of the text — the more the sender is perceived as a subject matter expert, the more positively people view the information they are providing. My team and I at {advising_office} can answer any questions you have about selecting the right courses. ask questions. Ending messages with a question can increase engagement, encourage help-seeking behavior, and solicit important feedback from students about what is on their minds. This input from students can also help advising staff provide more targeted outreach and services, depending on what students share. Would you like to connect with one of us?
    • {msg3_yes} make it easy to connect with helpful resources by equipping students with information to easily take next steps, including: direct link to helpful resources or scheduling platforms, and clear contact information. You can set an appointment {adv_url}by calling us at {advising_phone}. We recommend exploring courses beforehand to be prepared to chat through which ones seem best for you.
    • {msg3_no} make it easy to connect with helpful resources by equipping students with information to easily take next steps—provide direct links to helpful resources or scheduling platforms, and clear contact information for advising staff. You can always check out the course registration guide {link_guide} or schedule a meeting with one of our advisors: {adv_url}{advising_phone}
    • Customization options
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    • 1 week in (not yet registered) 
    • In addition to picking the specific send date & time, you can customize anything in blue; you'll see the options just below the sample message. Hover over anything that's underlinedYou'll see the science here! to see the science behind the content.
    • {msg4_greeting} leverage personalization. Research has shown that messages that address someone using their name, and accurately reflect their individual situation or status, are more likely to get their attention and spur action. {first_name}, leverage personalization. Research has shown that messages that accurately reflect a student's individual situation or status are more likely to get their attention and spur action. In this case, the message notifies just those students who have not registered their courses. I see you haven’t registered for next semester’s courses yet. The registration emphasize deadlines. Reiterate the deadline multiple times, messaging students during a window that is close enough to feel urgent, but still far enough away to leave time for action, becoming more frequent as the actual deadline approaches. deadline is on {day_close}! ask questions. Ending messages with a question can increase engagement, encourage help-seeking behavior, and solicit important feedback from students about what is on their minds. This input from students can also help advising staff provide more targeted outreach and services, depending on what students share. Would you like some assistance with selecting the courses that make salient and concrete the benefits of strategic course selection. will help you save time and money?
    • {msg4_yes} make it easy to connect with helpful resources. Equip students with information to easily take next steps, including: direct link to helpful resources or scheduling platforms, and clear contact information. You can set an appointment {adv_url}by calling us at {advising_phone}. Make sure you schedule an appointment before the course registration emphasize deadlines. Reiterate the deadline multiple times, messaging students during a window that is close enough to feel urgent, but still far enough away to leave time for action, becoming more frequent as the actual deadline approaches. deadline on {day_close}!
    • {msg4_no} If you change your mind, you can always stop by {advising_office}, or schedule an appointment with one of our advisors: make it easy to connect with helpful resources by equipping students with information to easily take next steps, including: direct link to helpful resources or scheduling platforms, and clear contact information. {adv_url}{advising_phone}. Make sure you schedule an appointment before the course registration emphasize deadlines. Reiterate the deadline multiple times, messaging students during a window that is close enough to feel urgent, but still far enough away to leave time for action, becoming more frequent as the actual deadline approaches. deadline on {day_close}!
    • Customization options
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    • Final reminder (not yet registered) 
    • In addition to picking the specific send date & time, you can customize anything in blue; you'll see the options just below the sample message. Hover over anything that's underlinedYou'll see the science here! to see the science behind the content.
    • {msg5_greeting} leverage personalization. Research has shown that messages that address someone using their name, and accurately reflect their individual situation or status, are more likely to get their attention and spur action. {first_name}, identify as a credible, relevant messenger. Using the right sender can lend credibility to the contents of the text—the more the sender is perceived as a subject matter expert, the more positively people view the information they are providing. Using a specific person (rather than just a department) is best if possible. it's {aca_advisor} from {advising_office}. I noticed that leverage personalization. Research has shown that messages that accurately reflect a student's individual situation or status are more likely to get their attention and spur action. In this case, the message notifies just those students who have not registered their courses. you haven’t completed your registration yet. Course registration emphasize deadlines. Within one week of the deadline, use the day of the week rather than date to help focus student attention. Include time of deadline if relevant. closes on {day_close} at {time_close}.
      increase salience of consequences of strategic course selection. Save $$ and graduate sooner by selecting degree-qualifying courses. make a clear call-to-action to focus students’ attention on taking the most immediate next steps. Set aside 30 minutes TODAY to complete your course registration here: reduce hassles. Equip students with the direct links to complete their course selection next steps. {link_courses}
    • Customization options
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    • WARNINGS: courses do not qualify 
    • In addition to picking the specific send time (the date is tied to when students register for courses, for this message), you can customize anything in blue; you'll see the options just below the sample message. Hover over anything that's underlinedYou'll see the science here! to see the science behind the content.
    • leverage personalization. Research has shown that messages that address someone using their name are more likely to get their attention and spur action. {first_name} - it’s identify as a credible, relevant messenger. Using the right sender can lend credibility to the contents of the text—the more the sender is perceived as a subject matter expert, the more positively people view the information they are providing. Using a specific person (rather than just a department) is best if possible. {aca_advisor} from {advising_office} at {college_name} checking in on your recent course registration. I noticed leverage personalization. Research has shown that messages that accurately reflect a student's individual situation or status are more likely to get their attention and spur action. In this case, the message notifies students of the courses that they've selected that do not qualify for their degree. you’ve selected a course that doesn’t count towards your degree.
      increase salience of benefits of strategic course selection. To help you save the most money and graduate on time, a clear call-to-action to focus the student's attention on taking the most immediate next steps. In this case, encouraging students to update their course registration to take courses that do not qualify for their degree. I recommend updating your course selections ASAP. ask questions. Ending messages with a question can increase engagement, encourage help-seeking behavior, and solicit important feedback from students about what is on their minds. Would you like support from me or another advisor on making these updates?
    • {warn_yes} make it easy to connect with helpful resources. Equip students with information to easily take next steps, including: direct links to helpful resources or scheduling platforms, and clear contact information. You can set an appointment {adv_url}by calling us at {advising_phone}. Make sure you schedule an appointment before the course registration emphasize deadlines. Reiterate the deadline multiple times, messaging students during a window that is close enough to feel urgent, but still far enough away to leave time for action, becoming more frequent as the actual deadline approaches. deadline on {day_close}!
    • {warn_no} If you change your mind, you can always stop by {advising_office}, or schedule an appointment with one of our advisors make it easy to connect with helpful resources. Equip students with information to easily take next steps, including: direct links to helpful resources or scheduling platforms, and clear contact information. {adv_url}by phone {advising_phone}. If you want to make updates, just do so before the course registration emphasize deadlines. Reiterate the deadline multiple times, messaging students during a window that is close enough to feel urgent, but still far enough away to leave time for action, becoming more frequent as the actual deadline approaches. deadline on {day_close}!
    • Customization options
    • This message will be sent to students within 48 hours of them submitting their course registration. You can choose the time of day it will go out, but the date is event-triggered (not pre-scheduled).
    • Withdrawal: Initial reminder 
    • In addition to picking the specific send date & time, you can customize anything in blue; you'll see the options just below the sample message. Hover over anything that's underlinedYou'll see the science here! to see the science behind the content.
    • leverage personalization. Research has shown that messages that address someone using their name are more likely to get their attention and spur action. {first_name}, I wanted to send you a reminder that the emphasize deadlines. Make the upcoming deadline salient. course withdrawal deadline is coming up on {day_withdraw}. increase salience of consequences of withdrawal. Having a “Withdrawal” on your transcript can sometimes protect your GPA, but it can also put you behind in the number of credits you need to graduate in a timely fashion.
      If you’re considering a course withdrawal, I recommend speaking with a clear call-to-action. Focus students’ attention on taking the most immediate next steps. your professors & advisors for help ASAP. ask questions. Ending messages with a question can increase engagement, encourage help-seeking behavior, and solicit important feedback from students about what is on their minds. This input from students can also help advising staff provide more targeted outreach and services, depending on what students share. Would you like to discuss this decision with someone from our advising team?
    • {msg6_yes} make it easy to connect with helpful resources. Equip students with information to easily take next steps, including: direct link to helpful resources or scheduling platforms, and clear contact information. You can set an appointment {adv_url}by calling us at {advising_phone}
    • {msg6_no} If you change your mind, you can always schedule an appointment with one of our advisors make it easy to connect with helpful resources. Equip students with information to easily take next steps, including: direct link to helpful resources or scheduling platforms, and clear contact information. {adv_url}by phone {advising_phone}
    • Customization options
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    • Withdrawal: Final reminder 
    • In addition to picking the specific send date & time, you can customize anything in blue; you'll see the options just below the sample message. Hover over anything that's underlinedYou'll see the science here! to see the science behind the content.
    • leverage personalization. Research has shown that messages that address someone using their name are more likely to get their attention and spur action. {first_name}, the course withdrawal emphasize deadlines. Make the upcoming deadline salient using the day of the week and time of day. deadline is on {day_withdraw} at {time_withdraw}. increase salience of consequences of withdrawal. Withdrawing from a course could bring relief now, but might delay graduation and cost you more $$.
      Consider the benefits vs. costs before making your final decision. make it easy to connect with helpful resources. Equip students with information to easily take next steps, such as clear contact information. Talk to one of our advisors TODAY if you’re on the fence about the decision: {advising_phone}
    • Customization options
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  • Review your custom campaign

    Take a look at your customized campaign. Once you're happy with it, send it off to Signal Vine for processing. You'll be emailed a copy of these messages for future reference.

  • FYI - if you made edits to message send times & the edits aren't showing up here, don't worry. Your choices are logged on submission. If you toggle the AM/PM for any modified dates, that should help it show up here.

  • Introductory message

    Sent to students who should be registering for courses next term

  • Date: {msg1_date} (or when the student is added to the program)

    Time: {msg1_time}

     

  • {msg1_greeting} {first_name}, this is {aca_advisor} from {advising_office} at {college_name}. I’ll be sending you messages over the next few weeks to help you select the best mix of courses for next semester to help you save money and graduate on time. Text STOP at any time to opt out of these helpful reminders.

  • 1 week before registration opens

    Sent to students who should be registering for courses next term

  • Date: {msg2_date}

    Time: {msg2_time}

  • {msg2_greeting} {first_name} - course selection opens on {day_open}. To stay on track, save money, and graduate in the shortest amount of time, I recommend selecting courses that count towards your degree.
    My team and I at {advising_office} can help you with selecting the right courses. Would you like to chat with one of us?
  • {msg2_yes} You can schedule a meeting with one of our advisors {adv_url}by phone {advising_phone}. And if you haven’t already, take a look at the course registration guide to see which courses qualify for your degree and financial aid: {link_guide}
  • {msg2_no} If you find that you need some extra support, check out the course registration guide at {link_guide} or schedule a meeting with one of our advisors: {adv_url}{advising_phone}

  • Registration opens

    Sent to students who should be registering for courses next term

  • Date: {msg3_date}

    Time: {msg3_time}

  • {first_name}, course registration is now open! Did you know that {college_name} students who select courses that qualify for their degree are more likely to graduate in less time and save $$? Set aside 30 min TODAY to view courses and submit your selections: {link_courses}
    My team and I at {advising_office} can answer any questions you have about selecting the right courses. Would you like to connect with one of us?
  • {msg3_yes} You can set an appointment {adv_url}by calling us at {advising_phone}. We recommend exploring courses beforehand to be prepared to chat through which ones seem best for you.
  • {msg3_no} You can always check out the course registration guide {link_guide} or schedule a meeting with one of our advisors: {adv_url}{advising_phone}

  • 1 week in (not yet registered)

    Sent to students who should be registering for courses next term but have not yet done so

  • Date: {msg4_date}

    Time: {msg4_time}

  • {msg4_greeting} {first_name}, I see you haven’t registered for next semester’s courses yet. The registration deadline is on {day_close}! Would you like some assistance with selecting the courses that will help you save time and money?
  • {msg4_yes} You can set an appointment {adv_url}by calling us at {advising_phone}. Make sure you schedule an appointment before the course registration deadline on {day_close}!
  • {msg4_no} If you change your mind, you can always stop by {advising_office}, or schedule an appointment with one of our advisors: {adv_url}{advising_phone}. Make sure you schedule an appointment before the course registration deadline on {day_close}!

  • Final reminder (not yet registered)

    Sent to students who should be registering for courses next term but have not yet done so

  • Date: {msg5_date}

    Time: {msg5_time}

  • {msg5_greeting} {first_name}, it’s {aca_advisor} from {advising_office}. I noticed that you haven’t completed your registration yet. Course registration closes on {day_close} at {time_close}.
    Save $$ and graduate sooner by selecting courses that qualify for your degree. Set aside 30 minutes TODAY to complete your course registration here: {link_courses}

  • WARNINGS: courses do not qualify

    Sent to students who have registered for non-optimal courses

  • Date: within 2 days of submitting course registration

    Time: {msgW_time}

  • {first_name} - it’s {aca_advisor} from {advising_office} at {college_name} checking in on your recent course registration. I noticed you’ve selected a course that doesn’t count towards your degree.
    To help you save the most money and graduate on time, I recommend updating your course selections ASAP. Would you like support from me or another advisor on making these updates?
  • {warn_yes} You can set an appointment {adv_url}by calling us at {advising_phone}. Make sure you schedule an appointment before the course registration deadline on {day_close}!
  • {warn_no} You can always stop by {advising_office}, or schedule an appointment with one of our advisors {adv_url}by phone {advising_phone}. If you want to make updates, just do so before the course registration deadline on {day_close}!

  • Withdrawal: initial reminder

    Sent to all enrolled students

  • Date: {msg6_date}

    Time: {msg6_time}

  • {first_name}, I wanted to send you a reminder that the course withdrawal deadline is coming up on {day_withdraw}. Having a “Withdrawal” on your transcript can sometimes protect your GPA, but it can also put you behind in the number of credits you need to graduate in a timely fashion.
    If you’re considering a course withdrawal, I recommend speaking with your professors & advisors for help ASAP. Would you like to discuss this decision with someone from our advising team?
  • {msg6_yes} You can set an appointment {adv_url}by calling us at {advising_phone}
  • {msg6_no} If you change your mind, you can always schedule an appointment with one of our advisors {adv_url}by phone {advising_phone}

  • Withdrawal: final reminder

    Sent to all enrolled students

  • Date: {msg7_date}

    Time: {msg7_time}

  • {first_name}, the course withdrawal deadline is on {day_withdraw} at {time_withdraw}. Withdrawing from a course could bring relief now, but might delay graduation and cost you more $$.
    Consider the benefits vs. costs before making your final decision. Talk to one of our advisors TODAY if you’re on the fence about the decision: {advising_phone}

  • Click SUBMIT to send this to Signal Vine, who will process it and have it loaded onto your account in 3-5 business days. When it's ready for you to view on your account, they'll let you know.

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