Who is your Target Customer?
Try and form as specific a Target Customer as you can, so that you can see that person in your mind as well as you might picture one of your friends. You can even give them a name! This exercise is essential to your marketing plan. The more that you can create this "persona" or "avatar" the more successful you will be not only in your marketing efforts but also in everything you create. Remember... you can't be everything to everybody, but you can be everything to some people. Find your tribe!
Is your Target Customer male or female?
How old are they?
What do they look like? Be as specific as possible. What color is their hair? What color are their eyes? How tall are they? How much do they weigh? Are they fit or out of shape?
Are they single, married, divorced, or widowed?
Where do they live?
Do they have children? If so, how many and what are their ages?
What level of education have they had?
What kind of personality do they have? Introverted or extroverted?
How do they earn their living?
What is their job title?
How much money do they make?
What is their household income?
Are they savers or spenders? Do they pay their bills on time?
Do they have disposable income for extras like eating in restaurants or are they living paycheck to paycheck?
Where do they hang out in real life? Do they spend time at the gym? Coffee shops? Where else?
What kind of hobbies do they have?
What kind of books/magazines/newspapers do they read?
What brands do they like?
Where do they like to shop?
Do they shop online, and if so, which sites?
What causes or organizations do they support?
Do they attend church, synagogue, mosque?
Do they read blogs or listen to podcasts? Which ones?
How much time do they spend on social media platforms?
What kind of social media do they spend time on? What do they do there?
What kind of music do they listen to? Where do they listen?
What do they value? What's important to them?
What are their goals in life?
Are they happy with their life? Just going through the motions? Or somewhere in between? What are their pain points and frustrations?
What problems do they have that need solving? What are their challenges? What worries them at 3:00 am?
How would your product or service solve their problem?
What might hold them back from purchasing your product/service?
How much would they be willing to spend to solve their problem or pain point? How much can they afford?
Are they likely to make repeat purchases? Are they brand loyal or just looking for best price?
Can you think of any other questions to help you get to know your Target Customer?
Now that you know this person really well, what name do you want to give them?
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