1. The award is a cooperative effort of the SDBA and the Media & Journalism Department of the University of South Dakota.
2.The award will be presented at the 72nd Annual SDBA Leadership Conference at the Hotel Alex Johnson in Rapid City, SD on July 30, 2021.
3.The award will be unique to USD and one of its highest honors. It will be commemorated through an award to the recipient whose name will be added to a plaque on permanent display in the Al Neuharth Media Center at USD.
4. The award will recognize excellence in broadcasting especially in the areas of electronic journalism (on or off-air involvements) and public affairs.
5. The award will be given each year to someone who is a native of South Dakota, or educated in South Dakota, or has made a significant contribution to South Dakota broadcasting.