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PPC Pricing Survey
We want to see how PPC management pricing is evolving in 2021. All data is totally anonymous and we'll be planting one tree for every survey completed. This survey should take less than 5 minutes.
25
Questions
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1
Are you a digital agency, a freelancer or in-house marketer?
*
This field is required.
Digital Agency
Freelancer
In House Marketer
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2
Do you use an agency for PPC/SEM services?
*
This field is required.
Yes
No
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3
Are you a Google Partner?
Yes - Standard Partner
Yes - Premier Partner
No
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4
How many people work at your digital agency?
Across all departments
2 - 10
11 - 50
51 - 100
101 - 500
500+
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5
Which country are you based in?
If you're an agency with multiple offices, select the country of your head office.
Please Select
United States
Afghanistan
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antigua and Barbuda
Argentina
Armenia
Aruba
Australia
Austria
Azerbaijan
The Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia
Bosnia and Herzegovina
Botswana
Brazil
Brunei
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Canada
Cape Verde
Cayman Islands
Central African Republic
Chad
Chile
China
Christmas Island
Cocos (Keeling) Islands
Colombia
Comoros
Congo
Cook Islands
Costa Rica
Cote d'Ivoire
Croatia
Cuba
Curaçao
Cyprus
Czech Republic
Democratic Republic of the Congo
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Ethiopia
Falkland Islands
Faroe Islands
Fiji
Finland
France
French Polynesia
Gabon
The Gambia
Georgia
Germany
Ghana
Gibraltar
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guernsey
Guinea
Guinea-Bissau
Guyana
Haiti
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jersey
Jordan
Kazakhstan
Kenya
Kiribati
North Korea
South Korea
Kosovo
Kuwait
Kyrgyzstan
Laos
Latvia
Lebanon
Lesotho
Liberia
Libya
Liechtenstein
Lithuania
Luxembourg
Macau
Macedonia
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Martinique
Mauritania
Mauritius
Mayotte
Mexico
Micronesia
Moldova
Monaco
Mongolia
Montenegro
Montserrat
Morocco
Mozambique
Myanmar
Nagorno-Karabakh
Namibia
Nauru
Nepal
Netherlands
Netherlands Antilles
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Niue
Norfolk Island
Turkish Republic of Northern Cyprus
Northern Mariana
Norway
Oman
Pakistan
Palau
Palestine
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Pitcairn Islands
Poland
Portugal
Puerto Rico
Qatar
Republic of the Congo
Romania
Russia
Rwanda
Saint Barthelemy
Saint Helena
Saint Kitts and Nevis
Saint Lucia
Saint Martin
Saint Pierre and Miquelon
Saint Vincent and the Grenadines
Samoa
San Marino
Sao Tome and Principe
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Singapore
Slovakia
Slovenia
Solomon Islands
Somalia
Somaliland
South Africa
South Ossetia
South Sudan
Spain
Sri Lanka
Sudan
Suriname
Svalbard
eSwatini
Sweden
Switzerland
Syria
Taiwan
Tajikistan
Tanzania
Thailand
Timor-Leste
Togo
Tokelau
Tonga
Transnistria Pridnestrovie
Trinidad and Tobago
Tristan da Cunha
Tunisia
Turkey
Turkmenistan
Turks and Caicos Islands
Tuvalu
Uganda
Ukraine
United Arab Emirates
United Kingdom
Uruguay
Uzbekistan
Vanuatu
Vatican City
Venezuela
Vietnam
British Virgin Islands
Isle of Man
US Virgin Islands
Wallis and Futuna
Western Sahara
Yemen
Zambia
Zimbabwe
Please Select
Please Select
United States
Afghanistan
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antigua and Barbuda
Argentina
Armenia
Aruba
Australia
Austria
Azerbaijan
The Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia
Bosnia and Herzegovina
Botswana
Brazil
Brunei
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Canada
Cape Verde
Cayman Islands
Central African Republic
Chad
Chile
China
Christmas Island
Cocos (Keeling) Islands
Colombia
Comoros
Congo
Cook Islands
Costa Rica
Cote d'Ivoire
Croatia
Cuba
Curaçao
Cyprus
Czech Republic
Democratic Republic of the Congo
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Ethiopia
Falkland Islands
Faroe Islands
Fiji
Finland
France
French Polynesia
Gabon
The Gambia
Georgia
Germany
Ghana
Gibraltar
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guernsey
Guinea
Guinea-Bissau
Guyana
Haiti
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jersey
Jordan
Kazakhstan
Kenya
Kiribati
North Korea
South Korea
Kosovo
Kuwait
Kyrgyzstan
Laos
Latvia
Lebanon
Lesotho
Liberia
Libya
Liechtenstein
Lithuania
Luxembourg
Macau
Macedonia
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Martinique
Mauritania
Mauritius
Mayotte
Mexico
Micronesia
Moldova
Monaco
Mongolia
Montenegro
Montserrat
Morocco
Mozambique
Myanmar
Nagorno-Karabakh
Namibia
Nauru
Nepal
Netherlands
Netherlands Antilles
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Niue
Norfolk Island
Turkish Republic of Northern Cyprus
Northern Mariana
Norway
Oman
Pakistan
Palau
Palestine
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Pitcairn Islands
Poland
Portugal
Puerto Rico
Qatar
Republic of the Congo
Romania
Russia
Rwanda
Saint Barthelemy
Saint Helena
Saint Kitts and Nevis
Saint Lucia
Saint Martin
Saint Pierre and Miquelon
Saint Vincent and the Grenadines
Samoa
San Marino
Sao Tome and Principe
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Singapore
Slovakia
Slovenia
Solomon Islands
Somalia
Somaliland
South Africa
South Ossetia
South Sudan
Spain
Sri Lanka
Sudan
Suriname
Svalbard
eSwatini
Sweden
Switzerland
Syria
Taiwan
Tajikistan
Tanzania
Thailand
Timor-Leste
Togo
Tokelau
Tonga
Transnistria Pridnestrovie
Trinidad and Tobago
Tristan da Cunha
Tunisia
Turkey
Turkmenistan
Turks and Caicos Islands
Tuvalu
Uganda
Ukraine
United Arab Emirates
United Kingdom
Uruguay
Uzbekistan
Vanuatu
Vatican City
Venezuela
Vietnam
British Virgin Islands
Isle of Man
US Virgin Islands
Wallis and Futuna
Western Sahara
Yemen
Zambia
Zimbabwe
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6
Which of the following best describes your agency?
Pick the option that most closely aligns with the services your agency offers. For example, if you only do paid search advertising, select "PPC Agency".
PPC Agency
Performance Marketing Agency
Full Service Marketing Agency
SEO Agency
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7
As a freelancer, which of the following services do you offer?
PPC Management
Paid Social Management
SEO
Copywriting
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8
What is the minimum MONTHLY ad budgets you work with?
This is the minimum a client must spend before you would work with them. If you don't work in US dollars just approximate a conversion from your local currency.
Under $1,000
$1,000 - $10,000
$10,000 - $50,000
$50,000+
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9
What is your average MONTHLY ad spend?
If you don't work in US dollars just approximate a conversion from your local currency.
Under $1,000
$1,000 - $10,000
$10,000 - $50,000
$50,000+
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10
What is your pricing model for PPC Management?
% of ad spend (e.g. 20% of all ad spend)
Fixed retainers, regardless of ad spend (e.g. $5k per month)
Base fee + % of ad spend (e.g. $5k per month + 20% of ad spend)
Hourly rates (e.g. $100 per hour)
Other
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11
What pricing model do you have with the agency for PPC Management?
% of ad spend (e.g. 20% of all ad spend)
Fixed retainers, regardless of ad spend (e.g. $5k per month)
Base fee + % of ad spend (e.g. $5k per month + 20% of ad spend)
Hourly rates (e.g. $100 per hour)
Other
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12
What % of ad spend do you typically charge?
If you have multiple clients on different rates, enter what the average would look like.
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13
What is your typical fixed monthly retainer?
If you have multiple clients on different rates, enter what the average would look like. Please include the currency.
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14
What is your typical fixed monthly agency retainer?
If you have multiple clients on different rates, enter what the average would look like. Please include the currency.
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15
What is your typical base fee & % of ad spend?
If you have multiple clients on different rates, enter what the average would look like. Please include the currency.
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16
What is your hourly rate?
Please include your local currency - for example, "$100 USD" or "$100 CAD"
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17
If you have an hourly rate with your agency, what is that?
Please include your local currency - for example, "$100 USD" or "$100 CAD"
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18
How many clients do you work on in a given month?
1
2 - 5
6 - 10
11 - 25
26 - 50
51 - 100
101 - 250
251 +
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19
Which of the following best describes your client base
Very small businesses (Under $500k/year turnover)
Small businesses ($500k - $10m/year turnover)
Medium businesses ($10m - $100m/year turnover)
Large businesses ($100m - $1bn/year turnover)
Enterprises (>$1bn/year turnover, major international companies)
A mix of many different types of businesses
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20
Do you typically specialize in a specific type of client?
For example, you may be a legal marketing agency or a freelancer who only works with ecommerce clients.
No specialization
Ecommerce
Legal
Finance & Insurance
Healthcare
B2B
Education
Technology
Real Estate
Travel
Other
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21
How has COVID-19 impacted your/your agency revenues from client PPC management?
Severely decreased
Decreased
Remained steady
Increased
Dramatically increased
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22
Has COVID-19 impacted your agency budget for PPC management?
Severely decreased
Decreased
Remained steady
Increased
Dramatically increased
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23
Is there anything else you would like to add that might be useful for the study?
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24
Thanks for participating. This survey is focused on in-house marketers who are currently using PPC agency services. We're happy to send you a copy of the final report if you like. Just enter your email address here. Thankyou!
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25
[OPTIONAL] If you would like to receive the results of the study when published, and a notification when your tree is planted, enter your email below.
This is OPTIONAL and will only be used for the above reasons. You will not be added to any marketing lists and your email data will be deleted once the results of the survey are shared.
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