Customer Value Journey Canvas Worksheet
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example@example.com
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What was your Customer Ladder grade from Marketing Wheel exercise?
Poor
1
2
3
4
Rockstar
5
1 is Poor, 5 is Rockstar
Customer Ladder
What is your core, flagship offer, and how will you continue to deliver value after the first sale is made?
What was your Wow grade from the Marketing Wheel exercise?
Poor
1
2
3
4
Rockstar
5
1 is Poor, 5 is Rockstar
Wow
What are some WOW or “Ah-Ha Moments” that transform our product/service from a “nice-to-have” into a MUST-HAVE?
What was your Conversion Optimization grade from the Marketing Wheel exercise?
Poor
1
2
3
4
Rockstar
5
1 is Poor, 5 is Rockstar
Conversion Optimization
How can we get our prospect to make a micro-commitment that gives you the opportunity to deliver more of your Wow and Ah-Ha moments?
What was your Lead Generation grade from the Marketing Wheel exercise?
Poor
1
2
3
4
Rockstar
5
1 is Poor, 5 is Rockstar
Lead Generation
What valuable chunk of content or other incentive can we offer in exchange for their contact information and permission to follow up?
What was your Engagement grade from the Marketing Wheel exercise?
Poor
1
2
3
4
Rockstar
5
1 is Poor, 5 is Rockstar
Engagement
What content or messaging can you leverage to turn a glance into a stare?
What was your Awareness grade from the Marketing Wheel exercise?
Poor
1
2
3
4
Rockstar
5
1 is Poor, 5 is Rockstar
Awareness
How do qualified prospects find out about our brand?
What was your Review grade from the Marketing Wheel exercise?
Poor
1
2
3
4
Rockstar
5
1 is Poor, 5 is Rockstar
Reviews
How will we encourage our happy and successful customers to say nice things about our brand?
What was your Referral grade from the Marketing Wheel exercise?
Poor
1
2
3
4
Rockstar
5
1 is Poor, 5 is Rockstar
Referrals
How will you turn your best customers into your marketing partners?
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