T.I.N.B Worksheet
Name
*
First Name
Last Name
Email
*
example@example.com
Company Name
*
Back
Next
T.I.N.B Worksheet
The Customer Experience
What makes your customer experience unique? As you are answering this, consider the following: What is your unique value proposition? Is it truly unique? Does it address WIIFM? Is it a “so what” statement?
They will want to repeat this experience again
Why would they want to repeat this experience again with you? As you are answering this consider the following: What did you do to make this experience exceptional? What can you do or provide that would make this experience unlike any other?
They cannot get this experience anywhere else
Why can’t they get this same experience anywhere else? As you are answering this consider the following: Is your experience any different than the competition? What are you doing that your competition is not?
They will tell others about the experience
Why would they be willing to tell others about it? What is so special about the experience, goods, or services you offer that your customers will be willing to stand on street corners singing your praises?
Willing to pay for it
Is the experience so unique that they would be willing to pay extra for it? As you are answering this consider the following: Even if the cost for your products/services is the same as your competitors, why are you considered to be a better value? Why would someone be willing to pay extra for your goods or services?
Submit
Should be Empty: