Future Sight: Gen-Z Survey

For this episode we're looking for your perspective on a range of topics. Pick the subjects below you feel most comfortable with and proceed with recording.

You can record your clips any way you wish. The best way to do this is with the Voice Memos app on your phone and then upload it at the end of the form. Otherwise, you can use the built-in recorder on this page or just record a video on your phone. If you choose video we will not use the video, only the audio.

Start your recording either on your phone or at the bottom of this form, and try to answer as many of these questions as possible.

General/Trust/Purpose

1. When choosing a new product/service, where do you look for advice when choosing?
2. What is more important to you: human support, proactive technology or brand purpose, and why?
3. What brands/products do you feel are the best at communicating with their customers and why?
4. Do you have an example of a bad experience in communicating with a company?
5. What would be an immediate red flag when you are considering engaging with a company?
6. Is it important to you that brands you purchase from have a brand purpose that aligns with your outlook on today’s issues?
7. Tell us about the funniest misconceptions that older generations have about people your age.

Financial Services

1. What kind of financial services are more important to you, ones that help plan on the short term or the long term?
2. If a large technology company like Apple or Google were to offer you a bank account with better features, would you trust them more than your current bank? Why or why not?
3. What do you feel is overlooked by financial services companies for people your age?
4. Do you feel it’s harder for you to make the most out of financial services in comparison to your parents? Why or why not?
5. What newer products or services do you feel offers you the most control and insight into your financial position?

Technology

1. Do you prefer companies to create their own standalone apps or do you prefer them to be integrated into the products you already use?
2. What are the most common reasons you would change the app you use? Does it mainly happen when your friends change their behaviour?
3. What’s more important to you, features or design?
4. How important is data privacy to you? Are you willing to sacrifice some privacy in return for richer services?
5. What do you want to see more from in your technology? Artificial intelligence? Stability? Interaction with other services?

Retail

1. When looking to purchase something is having a physical store important to you?
2. Do you think there is a future for physical retail? What does it look like to you?
3. When choosing a retailer, what are the most important things that they offer you outside of the products you are buying?
4. Do you prefer retail customer service to be invisible until you need it or proactive in engaging you?
5. What would turn you off visiting a retail store or website?