Why Simplicity?
Being in a virtual world for a lot of people is confusing, it's like being born in a day. So much is coming at you all at once and you know nothing about how the controls work if any of these people walking around a real people, if you will blow up if you push the wrong button and what is what. The experience for non-gamers is overwhelming. If we want to change how human beings connect we have to cater to all human beings.
Just like human beings recognize words by perceiving their shape before they perceive the letters, so we do with objects which we recognize. In milliseconds we can categorize a whole city if we are familiar with what we see. It helps us feel at rest and it becomes an ideal place to connect with people once we feel at rest. Our goal with the art style is to be so simple that people feel comfortable and addressed and focus on social interaction.