Black Pearl MarketPlace Business/ Self Assessment Rubric
The below assessment is not shared or sold to marketers. Black Pearl MarketPlace utilizes the information gathered as a tool to better understand where you are in your growth. Our belief is that , in order to assist you effectively, we must understand your real business needs.
Schedule Next Meeting Or Hour Phone or Zoom Appointment The meeting reviews this assessment and next steps with Black Pearl MarketPlace.
How were you introduced to Black Pearl MarketPlace?
Select All That Applies On Why Have You've Contacted Black Pearl MarketPlace?
Interested In Becoming A Member
Hiring Services Of Members
Interested In Being A Sponsor / Member
Interested In Collaborating
Interested In Business Coach
Interested In Being A Vendor At Market
Select Which Best Describes your Business Now?
How Many Years Have You Been In Business?
Less Than A Year
One Year To Three Years
Four To Seven Years
Eight To Ten Years
Please enter a valid phone number.
IDENTIFYING YOUR BUSINESS PROFILE
Select Your Business Condition:
One Person Creating Systems and Business
One Person Sharing Responsibilities with Others
Two Person Operation
Two Person Operation Involving Others
Three or More Business Reluctant To Incorporate Others
Four or More Operation Involving Others
What Type Of Business Do You Have?
What Type Of Business Structure Do You Have?
How Many Sub-Contract Labors/Employees Do You Have Working On Your In Business?
Less Than 5
6 To 10
11 To 20
21 To 50
What Areas Do You Have A Concerns Around?
What Business Needs Do You Have Presently?
Implementing & Creating An Action Plan
Developing A Business Plan
Adjusting Business to Meet COVID19
Marketing & Advertising
Selling Products or Services
Credit Management Classes
Revamping Business & Structure
Training In Branding & Marketing
Training In Going Live
Select Only Items Your Business Has?
Tax Number For Your State
Bank Account Under Your Business Name
Using Personal Account For Your Business
Receive Payments Through PayPal, Square & Swipe
Receive Payments Through CashApp, & Venmo
Reliable Internet Connection
Limited Internet Connection
Smart Phone (Android or i-Phone)
Flip Phone or Rotary Phone
Office Phone with Lines
Email System (Chimp, Constant Contact & others)
Shared Office Space
What Skills/Talents & Abilities Are You Proficient In? Do You Have An Hourly Or Date Rate(s)? If Yes, Include:
What Skills/Talents & Abilities Needs Developing?:
What Do You Need Assistance With Learning or Training Through BPMP?:
HIRING BPMP MEMBERS AS STAFF/ SUBCONTRACT LABOR:
Tell Us About Your Business?
Fill This Out, If You Plan On Hiring A Member. What Are Your Needs? Provide As Much Detail As Possible.
Our Assessment Is Divided into Five Categories
After you complete this assessment, you will be forwarded with an assessment report.
Start - Up Emerging Developing Established
5 points 10 points 15 points 20 points
BRAND NAME: The company name and slogan
Start Up: Company name or slogan not included, completely unrelated.
Emerging: Company name or slogan included, may be unrelated to the product or business.
Developing: Company name and slogan that is related.
Established: Creative name and slogan related to the business or product that persuades the consumer to use it.
BRAND HEART: The core of your brand (why you exist, what you do, how you do it). The brand heart is comprised of purpose, vision, mission & values
Start Up: No real reason for why this service or product is better than the competition. The brand heart is not clear.
Emerging: Identified at least 1 convincing reason for why this service or product is better than the competition. Some of the brand heart has been defined. Company name or slogan included, may be unrelated to the product or business.
Developing: Identified at least 3 convincing reasons for why this service or product is better than the competition. Most of the brand heart has been defined.
Established: The brand heart has been fully defined for this service or product. The core of the brand is complete and fully aligned.
BRAND WEB PRESENCE: The brand has a web presence and capable of accepting payments on line through web site, social media, and/or marketplace. The brand is ready for multi-channel e-commerce. Selling channels for e-commerce include but are not limited to: brand website, social media shops (FaceBook shop/Instagram shop), marketplace (Etsy, Amazon, Black Pearl MarketPlace & etc), trading alliance/directories (service directories, strategic alliances
Start Up: Brand doesn't have a web presence. Services or products are not offered in a online catalog that easily accessible by consumers.
Emerging: Identified at least 1 selling channel with a web presence. Looking to expand into other selling channels to increase audience.
Developing: Identified at least 3 selling channels with web presence. Looking to engage audience and build awareness about the brand.
Established: Identified at least 5 selling channels with a web presence. Looking to segment audiences and target advertising.
ABOUT FOUNDER/ OWNER: The founder's story is part of the brand's story and considered a crucial element brand identity. Clarify the background of the founder and what challenges or conflicts exists that the brand remedies.
Start Up: One or more information about the founder/owner of company is missing.
Emerging: Basic description of founder/owner, the company, why the company was founded, and goals of the company mostly included with possible exception of one.
Developing: Basic description of founder/owner of company and or brand includes the type of ownership, why founded the company or product, and future goals of the company or product.
Established: Detailed description of founder/owner and company or brand includes the type of ownership, why the company or product was founded, and future goals of the company or product.
VISUAL IDENTITY/PRESENTATION: We are looking for high resolution, well lit visual identities. Selfie videos should be well-lit with good sound quality. Slide decks or pitch videos should be will organized and professional.
Start Up: Visual identity is not well prepared or organized. Needs improvement.
Emerging: Visual identity has many issues with either lighting or sound, or organization. Room for improvement.
Developing: Visual identity has a few issues with either lighting or sound, or organization. Acceptable visual identity.
Established: Visual identity has little or no issues with either lighting or sound, or organization. Polished visual identity.
This completes your assessment. Thank You!
You will be contacted by a Black Pearl MarketPlace Coach to confirm your appointment and answering any unanswered questions.
Should be Empty: