CCG - Strategic Course Selection & Academic Momentum Logo
  • Image-209
  • Image-210

  • This Course Selection and Academic Momentum campaign has been designed to help students save money and graduate on time by 1) registering for courses that are both required for their major and financial aid eligible and 2) taking 30 credits/year. This campaign sends behaviorally informed reminders and guidance to students who have not registered for a full course load and/or have registered for courses that are not financial aid eligible.

    Evidence for Impact: The content for this combined campaign incorporates research from previous campaigns for both Course Selection and Academic Momentum. Previous campaign results for Course Selection showed increases of up to $150 of additional financial aid funding per student on average, with higher financial aid increases for students of color. In addition, our previous campaign results indicated that students who received communications about course selection and its implications on financial aid passed an additional 0.22 credit hours.

    There’s growing evidence that taking 15 credits in the first semesters (30 credits/year) of college is a strong leading indicator of improved student completion rates over a longer-term. In one analysis, first-year students who took a full credit load (30 credits in 1st year) were 19 percentage points more likely to earn a degree than their peers who did not. Previous messaging campaign results for Academic Momentum have shown modest results of increasing student credit load across multiple school contexts, with some variance depending on school and student characteristics. In one campaign at the City University of New York, students who received messages encouraging them to take 15 credits/semester increased their credit load up to 1.4 percentage points.

    For this messaging campaign, you may want to consider excluding students that your school has identified as struggling academically, either through their Satisfactory Academic Progress (SAP) or GPA performance. If you would like to message these students without messages encouraging students to take a full course load, we recommend using the standalone Strategic Course Selection campaign. For more details about the nuances of Academic Momentum messaging, see the "Behavioral Science for Student Success: A Toolkit for the City University of New York" (linked below).

    The Custom Campaign Generator will help you create Signal Vine ready messages that are grounded in science and customized for your school. Here's how to use it:

    1. Generate a communications campaign that takes our recommended messages and tailors them to your school's context
    2. Customize the tailored messages by making optional tweaks to fit your school's communications calendar and style
    3. Review your custom campaign and submit it to get it processed on Signal Vine

     

    Attewell, P., & Monaghan, D. (2016). “How many credits should an undergraduate take?” Research in Higher Education, 57(6), 682–713.

    Belfield, C., Jenkins, D., & Lahr, H. (2016). “Momentum: The academic and economic value of a 15-credit first-semester course load for college students in Tennessee” (CCRC Working Paper No. 88). New York, NY: Columbia University, Teachers College, Community College Research Center.

    ideas42. 2016. “Keeping Students Eligible For Financial Aid When Registering.” June 2016. http://www.ideas42.org/wp-content/uploads/2016/12/I42-718_ProjectBrief_Valencia_courses_2.pdf.

    Jenkins, P.D. and Bailey, T.R. (2017). “Early Momentum Metrics. Community College Research Center,” (No. 65). Retrieved from https://ccrc.tc.columbia.edu/media/k2/attachments/early-momentum-metrics-college-improvement.pdf

    Nissan, Rebecca, Shera Kenney, Scott Lensing, Julia Anderson, Toni-Anne Richards, Anthony Barrows, and Doug Palmer. 2020. “Behavioral Science for Student Success: A Toolkit for the City University of New York.” https://www.ideas42.org/wp-content/uploads/2020/08/CUNY_Toolkit_EXTERNAL_Final.pdf.

  • Generate a tailored campaign

    We need a couple details from you before we can generate your custom campaign
    • About you & your school 
    • OPTIONAL: Benefits of registering for a full course load 

    • The following data concretizes the benefits of taking a full course load based on your school's context. If you have access to (or can calculate) these figures, you can add them below. If not, please leave these cells blank; we will instead recommend a message without school-specific figures.

    • Key deadlines 

    • For the following deadlines, please consider your school's calendar for the upcoming term that you would like students to register for.

    •  - -
    •  - -

    • FYI - if the time you just entered does not appear here, try toggling the AM/PM until it shows up the way you want. TIME: {time_close}

    • This campaign can also include reminders on withdrawing from courses before your school's withdrawal deadline. These messages remind students about the potential impact of withdrawing from courses, and recommends that students talk with their professors and advisors if they'd like help with the decision.

    •  - -

    • FYI - if the time you just entered does not appear here, try toggling the AM/PM until it shows up the way you want. TIME: {time_withdraw}

    • Resources 
    •  

  • Customize the recommended messages

    We've generated a set of messages based on the details you just gave us. You can make optional tweaks to fit your school's communications calendar and style.

  • For each of the messages below, you can customize the send date & time, as well as some of the message content itself. Since it's often easier to review messages when you can see how they'd actually look when sent, we've written them as they'd display for "{first_name}."

    Look for text in blue to see what you can customize. And hover over anything that's underlinedYou'll see the science here! to see the science behind the content.

    • Introductory message 
    • In addition to picking the specific send date & time, you can customize anything in blue; you'll see the options just below the sample message. Hover over anything that's underlinedYou'll see the science here! to see the science behind the content.
    • {msg1_greeting} leverage personalization — research has shown that messages that address someone using their name are more likely to get their attention and spur action. {first_name}, identify as a credible, relevant messenger: using the right sender can lend credibility to the contents of the text. The more the sender is perceived as a subject matter expert, the more positively people view the information they are providing. Using a specific person (rather than just a department) is best if possible. this is {aca_advisor} from {advising_office} at {college_name}. I’ll be sending you messages over the next few weeks to help you increase salience of consequences of strategic course selection and academic momentum. select the best mix of courses for next semester to help you save money and graduate on time. Text STOP at any time to opt out of these helpful reminders.
    • Customization options
    •  - -
    • 1 week before registration opens 
    • In addition to picking the specific send date & time, you can customize anything in blue; you'll see the options just below the sample message. Hover over anything that's underlinedYou'll see the science here! to see the science behind the content.
    • {msg2_greeting} leverage personalization. Research has shown that messages that address someone using their name are more likely to get their attention and spur action. {first_name}! Course selection opens on {day_open}. Here are 2 things to keep in mind to help you increase salience of consequences of strategic course selection and academic momentum. stay on track, save money, and graduate in the shortest amount of time:
        increase salience of key factors for course selection consideration, and provide clear success criteria for students to use in their course selection decisions
      1. Select courses that count towards your degree.
      2. Take a full course load of {full_load} credits every year
      identify as a credible messenger. Using the right sender can lend credibility to the contents of the text—the more the sender is perceived as a subject matter expert, the more positively people view the information they are providing. My team and I at {advising_office} can help you with selecting the right mix of courses. ask questions. Ending messages with a question can increase engagement, encourage help-seeking behavior, and solicit important feedback from students about what is on their minds. Which of the tips above (1 or 2) can we help you with?
    • {msg2_greeting} leverage personalization. Research has shown that messages that address someone using their name are more likely to get their attention and spur action. {first_name}! Course selection opens on {day_open}. increase salience of consequences of strategic course selection Here’s something to keep in mind to help you stay on track to graduate on time and save money: increase salience of key factors for course selection consideration. Provide clear success criteria for students to use in their course selection decisions. double-check that the courses you select count towards your degree.
      ask questions. Ending messages with a question can increase engagement, encourage help-seeking behavior, and solicit important feedback from students about what is on their minds. Can I help with selecting courses that count towards your degree?
    • Have you looked at the course list for your degree? make it easy to access helpful resources by providing direct links. Take a look at the {course_guide} to see which courses qualify: {link_guide} If you have any questions, don’t hesitate to make it easy to connect with helpful resources. Equip students with information to easily take next steps—provide direct links to helpful resources or scheduling platforms, and clear contact information for advising staff. schedule a meeting with one of our advisors ASAP: {adv_url}{advising_phone}
    • increase salience of consequences of academic momentum. Did you know that you can graduate in the shortest amount of time and save more money by taking {full_load} credits per year? If you’re not sure that taking {full_load} credits is the best decision for you, make it easy to connect with helpful resources by equipping students with information to easily take next steps—provide direct links to helpful resources or scheduling platforms, and clear contact information for advising staff. schedule a meeting with one of our advisors ASAP: {adv_url}{advising_phone}
    • {msg2_yes} You can make it easy to connect with helpful resources by equipping students with information to easily take next steps—provide direct links to helpful resources or scheduling platforms, and clear contact information for advising staff. schedule a meeting with one of our advisors {adv_url}by phone {advising_phone}. And if you haven’t already, take a look at the make it easy to access helpful resources by providing direct links {course_guide} to see which courses qualify for your degree and financial aid: {link_guide}
    • {msg2_no} make it easy to connect with helpful resources by equipping students with information to easily take next steps—provide direct links to helpful resources or scheduling platforms, and clear contact information for advising staff. If you find that you need some extra support, check out the {course_guide} at {link_guide} or schedule a meeting with one of our advisors: {adv_url}{advising_phone}
    • Customization options
    •  - -
    • Registration opens 
    • In addition to picking the specific send date & time, you can customize anything in blue; you'll see the options just below the sample message. Hover over anything that's underlinedYou'll see the science here! to see the science behind the content.
    • leverage personalization. Research has shown that messages that address someone using their name are more likely to get their attention and spur action. {first_name}, course registration is now open! Did you know that make salient and concrete the benefits of strategic course selection and credit load. And, use social proof. Provide descriptive, factually accurate information about the behavior of how people like your students (i.e. peers) behave in a similar situation. {college_name} students who take at least {full_load} credits per year and select degree-qualifying courses are {grad_pct}more likely to graduate in {yrs_degree} years, and save {grad_savings}? planning prompt. Evidence suggests that prompting people to make concrete and specific plans makes people more likely to act on their good intentions. Planning prompts seem to work because scheduling tasks makes people more likely to carry them out. Set aside 30 min TODAY to view courses and submit your selections: reduce hassles. Equip students with the direct links to complete their course selection next steps. {link_courses}
      ask questions. Ending messages with a question can increase engagement, encourage help-seeking behavior, and solicit important feedback from students about what is on their minds. This input from students can also help advising staff provide more targeted outreach and services, depending on what students share. Would you like to connect with someone at {advising_office} about choosing the right courses for you?
    • leverage personalization. Research has shown that messages that address someone using their name are more likely to get their attention and spur action. {first_name}, course registration is now open! Make salient and concrete the benefits of strategic course selection and credit load. By selecting courses that qualify for your degree, you’ll graduate in less time and save more $$. planning prompt. Evidence suggests that prompting people to make concrete and specific plans makes people more likely to act on their good intentions. Planning prompts seem to work because scheduling tasks makes people more likely to carry them out. Providing a time estimate for students to complete the task (e.g. 30 min) helps students follow through. We recommend scheduling 30 minutes in your calendar to complete your submission—set aside a specific day and time this week make a clear call-to-action to focus student's attention on taking the most immediate next steps. to view courses and submit your course selections: reduce hassles. Equip students with the direct links to complete their course selection next steps. {link_courses}
      ask questions. Ending messages with a question can increase engagement, encourage help-seeking behavior, and solicit important feedback from students about what is on their minds. This input from students can also help advising staff provide more targeted outreach and services, depending on what students share. Would you like to connect with someone at {advising_office} about choosing the right courses for you?
    • {msg3_yes} make it easy to connect with helpful resources by equipping students with information to easily take next steps, including: direct link to helpful resources or scheduling platforms, and clear contact information. You can set an appointment {adv_url}by calling us at {advising_phone} . We recommend exploring courses beforehand to be prepared to chat through which ones seem best for you.
    • {msg3_no} make it easy to connect with helpful resources by equipping students with information to easily take next steps—provide direct links to helpful resources or scheduling platforms, and clear contact information for advising staff. If you change your mind, you can always stop by {advising_office} or schedule an appointment with one of our advisors: {adv_url}{advising_phone}
    • Customization options
    •  - -
    • 1 week in (not yet registered) 
    • In addition to picking the specific send date & time, you can customize anything in blue; you'll see the options just below the sample message. Hover over anything that's underlinedYou'll see the science here! to see the science behind the content.
    • {msg4_greeting} leverage personalization. Research has shown that messages that address someone using their name are more likely to get their attention and spur action. {first_name}, leverage personalization. Research has shown that messages that accurately reflect a student's individual situation or status are more likely to get their attention and spur action. In this case, the message notifies just those students who have not registered their courses. I see you haven’t registered for next semester’s courses yet. It’s not too late to register for a full course load. anchor to a desirable reference point. Intentionally select a desirable reference point ({full_load} credits/year or {term_load}/semester) to create a soft default for people to consider, signaling that choices close to that reference point are typical. Repeat this reference point across messages. I recommend {full_load} credits/yr ({term_load} credits/semester) for on-time graduation.
      Ask questions. Ending messages with a question can increase engagement, encourage help-seeking behavior, and solicit important feedback from students about what is on their minds. This input from students can also help advising staff provide more targeted outreach and services, depending on what students share. Would you like some assistance with selecting the courses make salient and concrete the benefits of strategic course selection and credit load. that will help you save time and money?
    • {msg4_greeting} leverage personalization. Research has shown that messages that address someone using their name are more likely to get their attention and spur action. {first_name}, leverage personalization. Research has shown that messages that accurately reflect a student's individual situation or status are more likely to get their attention and spur action. In this case, the message notifies just those students who have not registered their courses. I see you haven’t registered for next semester’s courses yet. The registration emphasize deadlines. Reiterate the deadline multiple times, messaging students during a window that is close enough to feel urgent, but still far enough away to leave time for action, becoming more frequent as the actual deadline approaches deadline is on {day_close}!
      ask questions. Ending messages with a question can increase engagement, encourage help-seeking behavior, and solicit important feedback from students about what is on their minds. This input from students can also help advising staff provide more targeted outreach and services, depending on what students share. Would you like some assistance with selecting the courses that make salient and concrete the benefits of strategic course selection and credit load. will help you save time and money?
    • {msg4_yes} Make it easy to connect with helpful resources by equipping students with information to easily take next steps, including: direct link to helpful resources or scheduling platforms, and clear contact information. You can set an appointment {adv_url}by calling us at {advising_phone}. Make sure you schedule an appointment before the course registration emphasize deadlines. Reiterate the deadline multiple times, messaging students during a window that is close enough to feel urgent, but still far enough away to leave time for action, becoming more frequent as the actual deadline approaches. deadline on {day_close}!
    • {msg4_no} If you find that you need some extra support, make it easy to connect with helpful resources by equipping students with information to easily take next steps, including: direct link to helpful resources or scheduling platforms, and clear contact information. check out the {course_guide} at {link_guide} or schedule a meeting with one of our advisors: {adv_url}{advising_phone}. Make sure you schedule an appointment before the course registration deadline on {day_close}! emphasize deadlines. Reiterate the deadline multiple times, messaging students during a window that is close enough to feel urgent, but still far enough away to leave time for action, becoming more frequent as the actual deadline approaches. deadline on {day_close}!
    • Customization options
    •  - -
    • Final reminder (not yet registered) 
    • In addition to picking the specific send date & time, you can customize anything in blue; you'll see the options just below the sample message. Hover over anything that's underlinedYou'll see the science here! to see the science behind the content.
    • {msg5_greeting} leverage personalization. Research has shown that messages that address someone using their name are more likely to get their attention and spur action. {first_name}, identify as a credible, relevant messenger. Using the right sender can lend credibility to the contents of the text—the more the sender is perceived as a subject matter expert, the more positively people view the information they are providing. Using a specific person (rather than just a department) is best if possible. it’s {aca_advisor} from {advising_office}. I noticed that leverage personalization. Research has shown that messages that accurately reflect a student's individual situation or status are more likely to get their attention and spur action. In this case, the message notifies just those students who have not registered their courses. you haven’t completed your registration yet. Course registration emphasize deadlines. Within one week of the deadline, use the day of the week rather than date to help focus student attention. Include time if deadline if relevant. closes on {day_close} at {time_close}.
      increase salience of consequences of strategic course selection Save $$ and graduate sooner by selecting degree-qualifying courses, and anchor to a desirable reference point. Intentionally select a desirable reference point ({full_load} credits/year or {term_load}/semester) to create a soft default for people to consider, signaling that choices close to that reference point are typical. Repeat this reference point across messages. stay on track for {full_load} total credits this year. make a clear call-to-action to focus student's attention on taking the most immediate next steps. In this case, encouraging students to complete their course registration. Set aside 30 minutes TODAY to complete your course registration here: {link_courses}
    • {msg5_greeting} leverage personalization. Research has shown that messages that address someone using their name are more likely to get their attention and spur action. {first_name}, identify as a credible, relevant messenger. Using the right sender can lend credibility to the contents of the text—the more the sender is perceived as a subject matter expert, the more positively people view the information they are providing. Using a specific person (rather than just a department) is best if possible. it’s {aca_advisor} from {advising_office}. I noticed that leverage personalization. Research has shown that messages that accurately reflect a student's individual situation or status are more likely to get their attention and spur action. In this case, the message notifies just those students who have not registered their courses. you haven’t completed your registration yet. Course registration emphasize deadlines. Within one week of the deadline, use the day of the week rather than date to help focus student attention. Include time if deadline if relevant. closes on {day_close} at {time_close}.
      increase salience of consequences of strategic course selection Save $$ and graduate sooner by selecting degree-qualifying courses. make a clear call-to-action to focus student's attention on taking the most immediate next steps. In this case, encouraging students to complete their course registration. Set aside 30 minutes TODAY to complete your course registration here: {link_courses}
    • Customization options
    •  - -
    • WARNINGS: course selection is not optimal 
    • In addition to picking the specific send date & time, you can customize anything in blue; you'll see the options just below the sample message. Hover over anything that's underlinedYou'll see the science here! to see the science behind the content.
    • leverage personalization. Research has shown that messages that address someone using their name are more likely to get their attention and spur action. {first_name} - it’s identify as a credible, relevant messenger. Using the right sender can lend credibility to the contents of the text—the more the sender is perceived as a subject matter expert, the more positively people view the information they are providing. Using a specific person (rather than just a department) is best if possible. {aca_advisor} from {advising_office} at {college_name} . You may want to update your recent course selections. We encourage full-time students to anchor to a desirable reference point. Intentionally select a desirable reference point to create a soft default for people to consider, signaling that choices close to that reference point are typical. Repeat this reference point across messages. select {term_load} credits/semester ({full_load} credits/year) to make salient and concrete the benefits of strategic course selection and credit load. save the maximum amount of $$ and to graduate in a timely manner. leverage personalization. Research has shown that messages that accurately reflect a student's individual situation or status are more likely to get their attention and spur action. In this case, the message notifies just those students who have not registered for a full course load, informing them of how many more credits they need. You’ve only selected {num_credits} credits for next semester; you need more credits to stay on track.
      To add more credits, make a clear call-to-action to focus student's attention on taking the most immediate next steps. In this case, encouraging students to update their course registration to take a full credit load. log in to your course registration portal: reduce hassles by equipping students with the direct links to update their course selections. {link_courses} ask questions. Ending messages with a question can increase engagement, encourage help-seeking behavior, and solicit important feedback from students about what is on their minds. Would you like support from me or another advisor on making these updates?
    • leverage personalization. Research has shown that messages that address someone using their name are more likely to get their attention and spur action. {first_name} - it’s identify as a credible, relevant messenger. Using the right sender can lend credibility to the contents of the text—the more the sender is perceived as a subject matter expert, the more positively people view the information they are providing. Using a specific person (rather than just a department) is best if possible. {aca_advisor} from {advising_office} at {college_name}. You may want to update your recent course selections. To increase salience of benefits of strategic course selection and academic momentum. save the maximum amount of $$ and to graduate in a timely manner, we encourage full-time students to sign up for: increase salience of key factors for course selection consideration, and provide clear success criteria for students to use in their course selection decisions. (1) {term_load} credits/semester ({full_load} credits/year) and (2) courses required for your degree.
      You can make a clear call-to-action to focus student's attention on taking the most immediate next steps. In this case, encouraging students to update their course registration to take courses that do not qualify for their degree and/or financial aid. add credits and select qualifying courses here: reduce hassles by equipping students with the direct links to update their course selections. {link_courses} ask questions. Ending messages with a question can increase engagement, encourage help-seeking behavior, and solicit important feedback from students about what is on their minds. Would you like support from me or another advisor on making these updates?
    • leverage personalization. Research has shown that messages that address someone using their name are more likely to get their attention and spur action. {first_name} - it’s identify as a credible, relevant messenger. Using the right sender can lend credibility to the contents of the text—the more the sender is perceived as a subject matter expert, the more positively people view the information they are providing. Using a specific person (rather than just a department) is best if possible. {aca_advisor} from {advising_office} at {college_name} checking in on your recent course registration. I noticed leverage personalization. Research has shown that messages that accurately reflect a student's individual situation or status are more likely to get their attention and spur action. In this case, the message notifies students of the courses that they've selected that do not qualify for their degree and/or their financial aid. you’ve selected a course that doesn’t count towards your degree.
      increase salience of benefits of strategic course selection. To help you save the most money and graduate on time, a clear call-to-action to focus the student's attention on taking the most immediate next steps. In this case, encouraging students to update their course registration to take courses that do not qualify for their degree and/or financial aid. I recommend updating your course selections ASAP. ask questions. Ending messages with a question can increase engagement, encourage help-seeking behavior, and solicit important feedback from students about what is on their minds. Would you like support from me or another advisor on making these updates?
    • leverage personalization. Research has shown that messages that address someone using their name are more likely to get their attention and spur action. {first_name} - it’s identify as a credible, relevant messenger. Using the right sender can lend credibility to the contents of the text—the more the sender is perceived as a subject matter expert, the more positively people view the information they are providing. Using a specific person (rather than just a department) is best if possible. {aca_advisor} from {advising_office}. Thanks for completing your course registration. emphasize deadlines. Reiterate the deadline multiple times, messaging students during a window that is close enough to feel urgent, but still far enough away to leave time for action.Before the registration window closes on {day_close}, I always recommend double-checking that your selections keep you on track to graduate on time.
      ask questions. Ending messages with a question can increase engagement, encourage help-seeking behavior, and solicit important feedback from students about what is on their minds. Would you like to chat with one of our advisors about your course selections?
    • {warning_yes} make it easy to connect with helpful resources. Equip students with information to easily take next steps, including: direct link to helpful resources or scheduling platforms, and clear contact information. You can set an appointment {adv_url}by calling us at {advising_phone}. Make sure you schedule an appointment before the course registration emphasize deadlines. Reiterate the deadline multiple times, messaging students during a window that is close enough to feel urgent, but still far enough away to leave time for action, becoming more frequent as the actual deadline approaches. deadline on {day_close}!
    • {warning_no} If you change your mind, you can always stop by {advising_office}, or schedule an appointment with one of our advisors make it easy to connect with helpful resources. Equip students with information to easily take next steps, including: direct link to helpful resources or scheduling platforms, and clear contact information. {adv_url}by phone {advising_phone}. Make sure you schedule an appointment before the course registration emphasize deadlines. Reiterate the deadline multiple times, messaging students during a window that is close enough to feel urgent, but still far enough away to leave time for action, becoming more frequent as the actual deadline approaches. deadline on {day_close}!
    • Customization options
    • This message will be sent to students within 48 hours of them submitting their course registration. You can choose the time of day it will go out, but the date is event-triggered (not pre-scheduled).
    • Withdrawal: Initial reminder 
    • In addition to picking the specific send date & time, you can customize anything in blue; you'll see the options just below the sample message. Hover over anything that's underlinedYou'll see the science here! to see the science behind the content.
    • leverage personalization. Research has shown that messages that address someone using their name are more likely to get their attention and spur action. {first_name}, I wanted to send you a reminder that the emphasize deadlines. Make the upcoming deadline salient. course withdrawal deadline is coming up on {day_withdraw}. increase salience of consequences of withdrawal. Having a “Withdrawal” on your transcript can sometimes protect your GPA, but it can also put you behind in the number of credits you need to graduate in a timely fashion.
      If you’re considering a course withdrawal, I recommend speaking with make a clear call-to-action to focus student's attention on taking the most immediate next steps. your professors & advisors for help ASAP. ask questions. Ending messages with a question can increase engagement, encourage help-seeking behavior, and solicit important feedback from students about what is on their minds. This input from students can also help advising staff provide more targeted outreach and services, depending on what students share. Would you like to discuss this decision with someone from our advising team?
    • {msg6_yes} make it easy to connect with helpful resources. Equip students with information to easily take next steps, including: direct link to helpful resources or scheduling platforms, and clear contact information. You can set an appointment {adv_url}by calling us at {advising_phone}
    • {msg6_no} If you change your mind, you can always schedule an appointment with one of our advisors make it easy to connect with helpful resources by equipping students with information to easily take next steps, including: direct link to helpful resources or scheduling platforms, and clear contact information. {adv_url}by phone {advising_phone}
    • Customization options
    •  - -
    • Withdrawal: Final reminder 
    • In addition to picking the specific send date & time, you can customize anything in blue; you'll see the options just below the sample message. Hover over anything that's underlinedYou'll see the science here! to see the science behind the content.
    • leverage personalization. Research has shown that messages that address someone using their name are more likely to get their attention and spur action. {first_name}, the course withdrawal emphasize deadlines. Make the upcoming deadline salient using the day of the week and time of day. deadline is on {day_withdraw} at {time_withdraw}. increase salience of consequences of withdrawal. Withdrawing from a course could bring relief now, but might delay graduation and cost you more $$.
      Consider the benefits vs. costs before making your final decision. make it easy to connect with helpful resources by equipping students with information to easily take next steps, such as clear contact information. Talk to one of our advisors TODAY if you’re on the fence about the decision: {advising_phone}
    • Customization options
    •  - -
    •  

  • Review your custom campaign

    Take a look at your customized campaign. Once you're happy with it, send it off to Signal Vine for processing. You'll be emailed a copy of these messages for future reference.

  • Introductory message

    Sent to students who should be registering for courses next term

  • Date: {msg1_date} (or when the student is added to the program)

    Time: {msg1_time}

  • {msg1_greeting} {first_name}, this is {aca_advisor} from {advising_office} at {college_name}. I’ll be sending you messages over the next few weeks to help you select the best mix of courses for next semester to help you save money and graduate on time. Text STOP at any time to opt out of these helpful reminders.

  • 1 week before registration opens

    Sent to students who should be registering for courses next term

  • Date: {msg2_date}

    Time: {msg2_time}

  • {msg2_greeting} {first_name}! Course selection opens on {day_open}. Here are 2 things to keep in mind to help you stay on track, save money, and graduate in the shortest amount of time:
    1. Select courses that count towards your degree.
    2. Take a full course load of {full_load} credits every year
    My team and I at {advising_office} can help you with selecting the right mix of courses. Which of the tips above (1 or 2) can we help you with?
  • {msg2_greeting} {first_name}! Course selection opens on {day_open}. Here’s something to keep in mind to help you stay on track to graduate on time and save money: double-check that the courses you select count towards your degree.
    Can I help with selecting courses that count towards your degree?
  • Have you looked at the course list for your degree? Take a look at the {course_guide} to see which courses qualify: {link_guide} If you have any questions, don’t hesitate to schedule a meeting with one of our advisors ASAP: {adv_url}{advising_phone}
  • Did you know that you can graduate in the shortest amount of time and save more money by taking {full_load} credits per year? If you’re not sure that taking {full_load} credits is the best decision for you, schedule a meeting with one of our advisors ASAP: {adv_url}{advising_phone}
  • {msg2_yes} You can schedule a meeting with one of our advisors {adv_url}by phone {advising_phone}. And if you haven’t already, take a look at the {course_guide} to see which courses qualify for your degree and financial aid: {link_guide}
  • {msg2_no} If you find that you need some extra support, check out the {course_guide} {link_guide} or schedule a meeting with one of our advisors: {adv_url}{advising_phone}

  • Registration opens

    Sent to students who should be registering for courses next term

  • Date: {msg3_date}

    Time: {msg3_time}

  • {first_name}, course registration is now open! Did you know that {college_name} students who take at least {full_load} credits per year and select degree-qualifying courses are {grad_pct} more likely to graduate in {yrs_degree} years, and save {grad_savings}? Set aside 30 min TODAY to view courses and submit your selections: {link_courses}
    Would you like to connect with someone at {advising_office} about choosing the right courses for you?
  • {first_name}, course registration is now open! By selecting courses that qualify for your degree, you’ll graduate in less time and save more $$. We recommend scheduling {full_load} minutes in your calendar to complete your submission—set aside a specific day and time this week to view courses and submit your course selections: {link_courses}
    Would you like to connect with someone at {advising_office} about choosing the right courses for you?
  • {msg3_yes} You can set an appointment {adv_url}by calling us at {advising_phone}. We recommend exploring courses beforehand to be prepared to chat through which ones seem best for you.
  • {msg3_no} If you change your mind, you can always stop by {advising_office} or schedule an appointment with one of our advisors: {adv_url}{advising_phone}

  • 1 week in (not yet registered)

    Sent to students who should be registering for courses next term but have not yet done so

  • Date: {msg4_date}

    Time: {msg4_time}

  • {msg4_greeting} {first_name}, I see you haven’t registered for next semester’s courses yet. It’s not too late to register for a full course load. I recommend {full_load} credits/yr ({term_load} credits/semester) for on-time graduation.
    Would you like some assistance with selecting the courses that will help you save time and money?
  • {msg4_greeting} {first_name}, I see you haven’t registered for next semester’s courses yet. The registration deadline is on {day_close}!
    Would you like some assistance with selecting the courses that will help you save time and money?
  • {msg4_yes} You can set an appointment {adv_url}by calling us at {advising_phone}. Make sure you schedule an appointment before the course registration deadline on {day_close}!
  • {msg4_no} If you find that you need some extra support, check out the {course_guide} at {link_guide} or schedule a meeting with one of our advisors: {adv_url}{advising_phone}. Make sure you schedule an appointment before the course registration deadline on {day_close}!

  • Final reminder (not yet registered)

    Sent to students who should be registering for courses next term

  • Date: {msg5_date}

    Time: {msg5_time}

  • {msg5_greeting} {first_name}, it’s {aca_advisor} from {advising_office}. I noticed that you haven’t completed your registration yet. Course registration closes on {day_close} at {time_close}.
    Save $$ and graduate sooner by selecting degree-qualifying courses, and stay on track for {full_load} total credits this year. Set aside 30 minutes TODAY to complete your course registration here: {link_courses}
  • {msg5_greeting} {first_name}, it’s {aca_advisor} from {advising_office}. I noticed that you haven’t completed your registration yet. Course registration closes on {day_close} at {time_close}.
    Save $$ and graduate sooner by selecting degree-qualifying courses. Set aside 30 minutes TODAY to complete your course registration here: {link_courses}

  • WARNINGS: courses do not qualify

    Sent to students who have registered for non-optimal courses

  • Date: Within 2 days of submitting course registration

    Time: {w_time}

  • 1a
    {first_name} - it’s {aca_advisor} from {advising_office} at {college_name}. You may want to update your recent course selections. We encourage full-time students to select {term_load} credits/semester ({full_load} credits/year) to save the maximum amount of $$ and to graduate in a timely manner. You’ve only selected {num_credits} credits for next semester; you need more credits to stay on track.
    To add more credits, log in to your course registration portal: {link_courses} Would you like support from me or another advisor on making these updates?
  • 1B
    {first_name} - it’s {aca_advisor} from {advising_office} at {college_name}. You may want to update your recent course selections. To save the maximum amount of $$ and to graduate in a timely manner, we encourage full-time students to sign up for: (1) {term_load} credits/semester ({full_load} credits/year) and (2) courses required for your degree.
    You can add credits and select qualifying courses here: {link_courses} Would you like support from me or another advisor on making these updates?
  • 2
    {first_name} - it’s {aca_advisor} from {advising_office} at {college_name} checking in on your recent course registration. I noticed you’ve selected a course that doesn’t count towards your degree.
    To help you save the most money and graduate on time, I recommend updating your course selections ASAP. Would you like support from me or another advisor on making these updates?
  • 3
    {first_name} - it’s {aca_advisor} from {advising_office}. Before the registration window closes on {day_close}, I always recommend double-checking that your selections keep you on track to graduate on time.
    Would you like to chat with one of our advisors about your course selections?
  • {warning_yes} You can set an appointment {adv_url}by calling us at {advising_phone}. Make sure you schedule an appointment before the course registration deadline on {day_close}!
  • {warning_no} If you change your mind, you can always stop by {advising office}, or schedule an appointment with one of our advisors {adv_url}by phone {advising_phone}. Make sure you schedule an appointment before the course registration deadline on {day_close}!

  • Withdrawal: initial reminder

    Sent to all enrolled students

  • Date: {msg6_date}

    Time: {msg6_time}

  • {first_name}, I wanted to send you a reminder that the course withdrawal deadline is coming up on {day_withdraw}. Having a “Withdrawal” on your transcript can sometimes protect your GPA, but it can also put you behind in the number of credits you need to graduate in a timely fashion.
    If you’re considering a course withdrawal, I recommend speaking with your professors & advisors for help ASAP. Would you like to discuss this decision with someone from our advising team?
  • {msg6_yes} You can set an appointment {adv_url}by calling us at {advising_phone}
  • {msg6_no} If you change your mind, you can always schedule an appointment with one of our advisors {adv_url}by phone {advising_phone}

  • Withdrawal: final reminder

    Sent to all enrolled students

  • Date: {msg7_date}

    Time: {msg7_time}

  • {first_name}, the course withdrawal deadline is on {day_withdraw} at {time_withdraw}. Withdrawing from a course could bring relief now, but might delay graduation and cost you more $$.
    Consider the benefits vs. costs before making your final decision. Talk to one of our advisors TODAY if you’re on the fence about the decision: {advising_phone}

  • Click SUBMIT to send this to Signal Vine, who will process it and have it loaded onto your account in 3-5 business days. When it's ready for you to view on your account, they'll let you know.

  • Should be Empty: