NAB DIGITAL RADIO STUDY

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Contact Person* This field is required.
First Name
Last Name
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E-mail* This field is required.
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Title* This field is required.
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Company Name* This field is required.
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Type of business
Creative Agency
Media Planning Agency
Advertiser
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Type here for other (If applicable)
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2.1. How would you rate your awareness of Digital Terrestrial Radio?* This field is required.
I don't know anything
I am aware of it
I know a fair amount, but would like to know more
I know everything I need to know
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2.2. What do you think are the main benefits of introducing Digital Terrestrial Radio for advertisers? Select up to three.* This field is required.
I don't see any benefit
There will be more Radio Stations to advertise on
The sound quality will be much better
There will be more ways to advertise
Listeners will be able to immediately access more information about the advert that is playing on the radio.
I don't know
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3.1.Digital Terrestrial Radio could result in the introduction of new radio stations that will only be available on the Digital Terrestrial Radio platform (to those that have a device capable of receiving Digital Terrestrial Radio signals).* This field is required.
It will reduce the advertising revenue for the radio industry due to listener fragmentation.
It will have no impact- the same revenue will just be shared across more radio brands
It will make radio more competitive and increase the share of Adspend going to radio
It doesn't matter - radio listenership is moving online.
Unsure
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3.2 Digital Terrestrial Radio will allow for some new digital features to be introduced. The devices can also have a screen that can display information. Which of the following would you consider for advertising? Mark all that apply.* This field is required.
Scrolling text messages
On-screen static picture ads
Slideshows
Infographics
Unsure
None of the above
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3.3. What would convince you to spend on Digital Terrestrial Radio? Rank in order where 5 = most important and 1 = least important* This field is required.
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Proven audience measurement
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New radio stations
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The size of the listenership
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Added features such as text and pictures
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Education and awareness campaign supporting the launch of digital terrestrial radio?
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Proven audience measurement
New radio stations
The size of the listenership
Added features such as text and pictures
Education and awareness campaign supporting the launch of digital terrestrial radio?
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3.4.Which of the following would best describe your approach to advertising on Digital Terrestrial Radio?* This field is required.
I will be willing to experiment with some of the new features
I will only consider advertising once there is a proven listenership
It depends on the content offering and advertising packages on offer
Unsure
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