Branding Questionnaire
Your Business Details
Client's full name
*
First Name
Last Name
Name of Business
Address
Street Address
Street Address Line 2
City
State / Province
Postal / Zip Code
Phone Number
*
E-mail
*
example@example.com
Website URL
Business Instagram name
Business Facebook name
Please list any other social media platforms that you use to promote your business (Twitter, Pinterest, etc.)
How did you hear about us?
*
Internet search
Instagram
Recommended by a friend
Other (Please specify...)
Other
Business Branding Questions
Company mission statement: This is a sentence or two that explains your company’s goals. It should also weave in some information about what your organization is and why it exists
What type of services do you provide?
Who is your ideal client / customer? (Include age, location, interests, brands they like, etc.)
Benefit of your product/service: Does it save your customers money? Think about how exactly you’re helping your target audience.
Five words that represent your brand: Think about your brand’s personality. How would you describe it?
What do you feel the primary differentiator is between you and your competitors?
What is the overall message you wish to portray with your brand? What should people feel when they see or think of your brand?
What type of feel do you want your photographs to have? Check all that apply.
Fun
Quirky
Serious
Professional
Glamorous
Elegant
Inviting
Playful
Strong
Alternative
Artistic
Creative
Relaxed
Casual
Light and airy
Dark and moody
Colorful
Active, energetic
Motivational
Luxurious
Authentic
Comforting
Minimalistic
Natural
Melancholic
Happy
Sensual
Provocative
Mysterious
Empathic
Other - please describe below
Other descriptive words for the look and feel of your photographs:
Colors that represent your brand the most?
RED (Excitement, strength, love, energy)
BLUE (Stability, trust, confidence, calm, responsibility)
Yellow (Joy, optimism, energy)
PURPLE (Royal, luxury, wisdom, power)
ORANGE (Success, enthusiasm, fun)
WHITE (Pure, innocent, luxury, peaceful)
GREEN (Nature, balance, safety)
PINK (Romantic, sensitive, emotional, caring, love, sexuality)
BLACK (Power, bold, mystery, elegance, stability
Any props you would like to include? (anything that your clients associate you with or anything you use in your business)
Your Photoshoot Needs
What would you like photographed?
Your headshot / portrait
Your staff headshots / portraits
Lifestyle photos / action images showcasing what your product or services does
Product photography
Interiors or exteriors of your business
Abstract images (flowers, clouds, other artistic images)
Other - please describe below
Please provide your specific shot list and/or other things you'd like photographed:
Where will your photographs be used?
Social media
Your website
Paid advertisements
Marketing materials
Other - please describe below
Other places your photographs will be used:
Portrait Questions
What is your personal style / what kind of clothes do you wear or want to wear in your photographs? Big City, Comfortable, Baggy, Romantic, Girly, Classic, Elegant, Trendy,Cool, Rocker, Edgy, Frumpy, Sporty, Retro, Fun, Matronly, etc.
What personal things about you (aside from you as a business owner) would you like your clients to know and see? (Remember, it is important for your clients to get to know YOU too.. they are more likely to book you when they do!)
What kind of venues or locations do you enjoy working from, or meeting clients at (home office, studio, favorite hotels or coffee shops)? What do you like about these locations? What's important about the feel, style and vibe?
What type of location would you like as the backdrop for your portraits?
Please provide a link to an inspirational Pinterest Board, Instagram account, or websites with images you are inspired by or that have a similar look and feel to what you envision for yourself. Please share any thoughts you have around the vibe of your new photos and specific details that are important to you:
THANK YOU!
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