Market Research Survey
Contribute to our research survey about your upcoming 3rd party events
I am a:
B2B Event Marketer
B2C Event Marketer
Is your company in the tech industry?
In 2022, do you plan to participate in 3rd party/industry tradeshows with a booth presence?
Yes, we are planning to.
We will participate in some, but do not plan to have a booth presence.
We are not sure yet.
Please rank in order of importance why you participate in trade shows:
Who in your organization sets the lead target for tradeshows you participate in?
The event manager running the event
We don't set targets
The marketing manager who selected the event
The stakeholder providing the funding for the event
If you set targets, what method do you use?
N/A (no pre-event targets)
A percentage of total show attendance
A formula for ROI based on spend
A number comparable to previous years' actuals
Please elaborate on your answer above.
What do you offer to participants in exchange for collecting their contact information?
Demo or presentation
Gift or small giveaway
Access to content
Do your tradeshows belong to a larger marketing campaign for tracking pipeline/revenue, or as a stand-alone campaign?
Each show is it's own campaign
Each show belongs to a larger marketing campaign
Each show is it's own child campaign of a parent marketing campaign
At what intervals do you report on results from your tradeshow participation?
30 day past, 60 days past, 90 days past
Quarterly, maybe in aggregate across all shows
Only when it's time to decide if we should participate next year
Any additional thoughts or comments? Please list name, title, and company if you wish to be quoted in a future article, otherwise anonymous commentary is welcome.
Don't forget name, title, company if you wish to be quoted in a future article.
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