Market Research Survey
Contribute to our research survey about your headcount changes
I am a:
B2B Event Marketer
B2C Event Marketer
Is your company in the tech industry?
What department will virtual events belong to in the near future?
They will roll into the digital campaign team
They will stay in the event team with close collaboration with digital/campaigns
They are distributed across the company
We have a centralized department for digital events
During the pandemic, did most of your event team:
Take on other roles within the company
Get laid off or furloughed
Reduce hours and focus on long-term initiatives
As you hire new employees for your team, are you looking for them to have virtual experience as well as in-person, or are you just looking for in-person expertise?
Just in-person expertise
The role has changed. I need an expert who can easily take on any digital or in-person project
Prefer a flexible candidate with both skills
Will you be expanding your event team in the next 6 months?
Yes, now or soon
Yes, early next year
Not in the near future
How has your reliance on agency support changed?
More agency support with no headcount approval
More agencies supporting us as they shrank in size and couldn't support our needs
We reduced agency support and brought it in-house to save jobs
Any additional thoughts or comments? Please list name, title, and company if you wish to be quoted in a future article, otherwise anonymous commentary is welcome.
Don't forget name, title, company if you wish to be quoted in a future article.
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