Market Research Survey
Contribute to our research survey about virtual events
I am a:
B2B Event Marketer
B2C Event Marketer
Is your company in the tech industry?
Are you planning to host any virtual events in the second half of 2021?
Yes, we are planning to.
We will participate in some, but do not plan to host our own.
We are not sure yet.
Please rank in order of importance why you will host a virtual event:
How do you drive attendance?
Through our own marketing and sales
Through 3rd party audience acquisition companies
We only do events with built-in audience acquisition by the organizers
Through influencer or advocate marketing
How do you feel about attendance?
We don't care about the final attendee number, just the number of registrants
We care most about live attendees for our pipeline
How many attendees do you target for your virtual events?
We do mostly small, intimate events (fewer than 40)
We aim to have a good conversation group (41-100)
We scale to broader audiences (101-500)
We go big (500+)
We go bigger (10,000+)
We go biggest (100,000+)
What categories to the MAJORITY of your virtual events fall into?
Brand awareness/thought leadership
Demos or education-focused
Hospitality or loyalty for existing customers
Please elaborate on your answer above.
At what intervals do you report on results from your virtual events?
30 day past, 60 days past, 90 days past
Quarterly, maybe in aggregate across all shows
Only when it's time to decide if we should run another one
Any additional thoughts or comments? Please list name, title, and company if you wish to be quoted in a future article, otherwise anonymous commentary is welcome.
Don't forget name, title, company if you wish to be quoted in a future article.
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