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TASTE THE DIFFERENCE, QUALITY WINES FROM THE HEART OF EUROPE
11
Questions
1
1. Type of business you work in
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Please select all that apply
Wine journalist / communicator
Wine consultant
Wine importer / distributor
Wine retail (off-trade)
Wine retail (on-trade)
Consultant
None of these
Other
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2
2. Markets/Areas where you work in
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Please select all that apply
USA
CHINA
North Europe (Finland, Norway, Denmark, etc.)
Eastern Europe (Poland, Romania, etc.)
Western Europe (Spain, France, Portugal, etc.)
UK
Russia
Canada
South America
Southeast Asia & Australia
China & Taiwan & Hong Kong
Japan
Other
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3
3. Awareness of EU quality scheme – LOGOS
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Please look at the logos below. Are you aware of any of them?
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4
3. Awareness of EU quality scheme – LOGOS
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PDO (Protected Designation of Origin) identifies products whose entire production, processing and preparation take place within a specific geographical area, ensuring a strong and exclusive link to their place of origin. It applies to food, agricultural products and wines. For wines, the grapes must come entirely from the designated region where the wine itself is produced. Please look at the logo below. Are you aware of it?
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3. Awareness of EU quality scheme – LOGOS
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PGI (Protected Geographical Indication) highlights the connection between a product and its geographical origin, where a specific quality, reputation or other characteristic can be attributed to that place. It applies to food, agricultural products and wines. For most products, at least one stage of production, processing or preparation must occur in the designated area. In the case of wine, at least 85% of the grapes must come from the geographical region where the wine is produced Please look at the logo below. Are you aware of it?
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3. Awareness of EU quality scheme – LOGOS
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Organic Farming is a sustainable agricultural method that uses natural substances and processes to produce food with low environmental impact. It promotes biodiversity, soil and water preservation, and responsible resource use, while ensuring high animal welfare standards. EU rules provide a common framework to guarantee trustworthy organic products and a fair market for producers Please look at the logo below. Are you aware of it?
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7
4. Awareness of EU quality scheme – LABELLING TERMS
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Wines produced in Europe can often display some labelling terms on the bottles, for example: DOC, DOCG for Italian wines, AOC and Vin de Pays for French wines, DOCa for wines from Spain, etc. When you see these labelling terms, what comes to mind? Please select all that apply
A wine coming from a specific region/product
A wine produced under European quality standard
A very high-quality product
An innovative product
A traditional product
I saw it before, but I don’t know what it means
I have never seen this logo before
None of these
Other
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8
5. Desired training activities
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The logos shown / labelling terms mentioned before (e.g., DOC, DOCG, AOC, Vin de Pays,DOCa, etc.) are classified as European quality schemes for wines. If you’d like to know more about the meaning / value of these schemes, how would you like to learn more? Please select all the statements that apply
Attending to a training session with experts (Workshops, seminars or wine classes)
Through information / training materials
Following social media regular postings
Through specialized publications
Attending to tasting sessions (B2B events)
Trips to some specific regions
Advertising online
Printed advertising
Specialised websites
Mobile app specialised on Wine&Food
Attending international trade exhibitions in the country of origin of the product
I’m not interested in learning more about these logos
Other
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6. Roader promotional activities
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Taking into consideration the characteristics of the markets where you work in, which of the following activities do you consider most relevant for the promotion of wines supported by quality schemes such as PDO and PGI? Please select all the statements that apply
Publication of articles in specialized trade press
Publication of articles in consumer press
Providing more information to consumers
Providing more information to industry professionals
Investing in visual promotions at the point of sale (tastings, posters, banners ...)
Investing in media advertising
Communicating through a website
Communicating via social networks
Celebrity endorsement
Opinion leaders’ endorsement
None of these
Other
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7. Values associated
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Taking into consideration the characteristics of the markets where you work in, what a quality wine is associated to? Please ticks up to 3 the statements
Price over the average
Made by a producer who has been making wine for many years [Experience]
It is sustainably produced [Sustainability]
Made by a well-known wine maker [Reputation]
Has remained consistent over the time and across vintages [Tradition]
It comes from a specific and well-known wine region [Reputation and Origin]
Is produced in small quantities [Niche product]
When it is certified by a third body (Organic, Fair Trade, European Union, etc.) [Quality guarantee]
When it has won an international, national and local award [award]
No added value
Other
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11
8. Usefulness of the logos
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As mentioned before, the following logos are European quality schemes and they are not mandatory elements on wine labels. According to your knowledge of the markets,do you think it could add value to insert these logos on wine labels? Please select only one answer
Yes
No
I don’t know
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12
9. Open ended
Why? Please write your answer below
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