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Small Business Marketing Activity
What activities you have undertaken to improve your marketing, advertising, and communications.
20
Questions
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1
Tell us about you.
*
This field is required.
I'm a business owner/business leader
I'm a director/leader of a organization or nonprofit
I work at a local business
I work at a local organization or nonprofit
Other
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2
How long have you lived in your community?
*
This field is required.
Less than 3 years
Between 3 and 11 years
More than 11 years
Prefer not to answer
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3
What is your age?
*
This field is required.
0-15 years old
15-30 years old
30-45 years old
45-64 years old
64+
Prefer not to answer
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4
What is your ZIP Code?
*
This field is required.
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5
What industry are you in?
*
This field is required.
Select all that apply
Professional Services
Hospitality
Durable Goods
Personal Services
Consumer Goods
Construction/Skilled Trades
Non-Profit
Prefer not to answer
Other
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6
How effective have your marketing efforts been?
*
This field is required.
Very effective
Somewhat effective
Moderately effective
Slightly effective
Not effective
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Very effective
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Somewhat effective
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Moderately effective
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Slightly effective
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Not effective
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7
What goals did you set for your marketing?
*
This field is required.
Select all that apply
Increase sales
Grow market share
Increase in-store traffic
Target new customers
Build brand awareness
Enter new markets
Increase profit
Improve internal communications
Launch a new product or service
Increase conversion rate
None of these
Other
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8
What marketing/advertising methods have you tried in the last 12 months?
*
This field is required.
Select all that apply
Advertised locally (newspaper/radio)
Advertised online (social media/search ads)
Created & shared content (social media/blog/website)
Sent direct mail
Email campaigns (promotions, information)
Sponsored events or local programs
None of these
Other
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9
What marketing have you maintained consistently for 3 months or more?
*
This field is required.
Select all that apply
Advertised locally (newspaper/radio)
Advertised online (social media/search ads)
Created & shared content (social media/blog/website)
Sent direct mail
Email campaigns (promotions, information)
Sponsored events or local programs
None of these
Other
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10
How did you measure the success of your marketing efforts?
*
This field is required.
Select all that apply
Website analytics
In-store traffic
Sales data
Coupon codes
Social media engagement
Funnel conversion rates
Total sales
Gut feeling
None of these
Other
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11
How are you currently producing and managing marketing and advertising?
*
This field is required.
Select all that apply
We handle it ourselves
Local newspaper/radio creative
Industry-specific marketing vendor
Supplier/Wholesaler materials
Local designer
Website developer (SEO)
None of these
Other
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12
Are you able to easily come up with ideas for marketing, advertising, and promotions?
*
This field is required.
Most of the time
Some of the time
Seldom
Never
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Most of the time
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Some of the time
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Seldom
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Never
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13
What prevents you from being more creative?
*
This field is required.
Select all that apply
I struggle with new ideas
I'm afraid my ideas won't work
Overwhelming/I don't know where to start
Our existing branding needs work first
I'm focused on my business first
I worry about unintended consequences
I don't have issues coming up with ideas
Other
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14
Do you struggle to implement your marketing and advertising ideas?
*
This field is required.
Most of the time
Some of the time
Seldom
Never
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Most of the time
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Some of the time
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Seldom
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Never
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15
What prevents you from implementing your plan?
*
This field is required.
Select all that apply
I don't create a calendar/plan
I'm afraid my ideas won't work
Overwhelming/I don't know where to start
I'm focused on my business first
I can't get anything to look right
I'm worried about bothering people
I don't have problems with implementation
Other
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16
Are you successful at maintaining the efforts you put in place?
*
This field is required.
Most of the time
Some of the time
Seldom
Never
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Most of the time
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Some of the time
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Seldom
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Never
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17
What prevents you from maintaining the efforts you implement?
*
This field is required.
Select all that apply
I don't stick to the plan/calendar
No one is responsible for maintaining
I don't see the results I expected
I received negative feedback
I'm focused on my business first
I feel like I'm spending a lot of money
I don't have problems with maintaining
Other
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18
Would you like to receive the results of our small business, small town marketing report?
*
This field is required.
You will be emailed once the survey is complete and the data is compiled.
YES
NO
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19
Name
First Name
Last Name
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20
Email
example@example.com
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