Club Public Image Audit

Conduct a Club Brand Audit

Use Rotary New Year Check list as your guide
Your Name

First NameLast Name
Your Email
example@example.com
Club Name
Club Public Image Chair

First NameLast Name
Would you to schedule a Club visit with District Public Image Chair, Kim Kankel?
Have you attended a District Public Image Training?
Club Hashtag - if none mark N/A
STEP #1 - Website Audit
Do you have a Club website?
Club Website url (ex. www.rotarydistrict5870.org)
Club website displays a CLUB Masterbrand logo?
Does your Club website have a Welcome Message? See Below for Examples!
Here is a list of websites with good Welcome Messages to reference:

Pflugerville Rotary

Rotary Club of Austin-Southwest

South Austin Rotary

Rotary Club of Temple
Does your Club website include a Call-to-Action?
Here is a list of websites with good Call-to-Action Messages to reference:

https://www.marblefallsrotary.org

https://www.pflugervillerotary.org

https://southaustinrotary.com
Does your website have current content? (updated since JULY 1, 2026) Ex: events on the calendar, upcoming speakers, current stories
STEP #2 - Social Media Audit
Club Facebook url (ex. www.facebook.com/rotarydistrict5870) - if none mark N/A
What do you use for a profile picture?
Does your Club Facebook page have an "Call to Action" Button? Ex: Contact Us, Sign-up, Message Us.
Does your Club Facebook Timeline photo include a Club Masterbrand logo?
Do your other online pages display a Club Masterbrand or Wheel of Excellence on your profile photo?
Have you posted on your social media account in the past 30 days?
Should be Empty:

Conduct a Club Brand Audit

STEP #1 - Website Audit

STEP #2 - Social Media Audit