Enigma - Discovery Questions

1
Hi, nice to meet you... what's your name?
First Name
Last Name
2
What vertical are you in?* This field is required.
CPG
Retail
Restaurant
Digital
3
Where do you get consumer data for ad targeting, ad measurement, consumer insights, or analytics and market research?* This field is required.Check all that apply
Via marketplaces/aggregators (e.g. LiveRamp, DMPs)
Direct from 3rd parties (e.g. Experian, Epsilon)
Direct from customers
We use tools like Facebook
We're not acquiring any consumer data
4
Tell me... are you measuring your advertising effectiveness? If yes, how?* This field is required.Check all that apply
No, we don't measure things like ROAS
We use tools that platforms provide to measure ROAS
We use 3rd party measurement vendors to measure ROAS
Other
5
In your opinion, how big is your 3rd party cookie / mobile advertising ID (e.g. IDFA) problem?* This field is required.
It's a big issue
It's medium sized issue
It's a small issue or not an issue at all
6
What kind of consumer data do you acquire?* This field is required.
Demographic
Transaction
Behavior
Predictive
7
How often do you refresh or enhance your (3rd party) consumer data?* This field is required.
Weekly
Monthly
Quarterly
Annually
prefer not to say
8
Ballpark... what % of your consumer data is 1st party vs 3rd party?* This field is required.
< 10% of our data is 1st Party Data
between 11-49% of our data is 1st Part Data
at least 50% of our data is 1st Party Data
9
Ballpark (again)... what is your desired 1st party consumer data state in 6-12 months?* This field is required.
At least 20% of our consumer data needs to be 1st party
We need between 20% and 50% of our consumer data to be 1st party
More than 50% of our data needs to be 1st party
10
In your own opinion, how dependent are you on 3rd party data today for targeting, measurement, or consumer insights?* This field is required.
We're too dependent on 3rd party consumer data
We have some dependency on 3rd party consumer data
We're not dependent on 3rd party data
11
From a score of 1-10, how big of a role does consumer privacy and consent play in your consumer data acquisition data strategy?* This field is required.
12
What are you frustrated by?* This field is required.
Inability to acquire 1st party data
Lack of 1st party data availability
Dependency on data brokers/intermediaries for consumer data
13
How willing and able are you to invest to solving this problem?* This field is required.
I'm willing and able to invest in solving this problem
I'm willing, but unable to invest at this point into solving this problem
14
How soon are you looking to solve this problem?* This field is required.
Yesterday
Today
1 month
2-6 months
Next year
15
In a quick sentence, what got you motivated to reach out?* This field is required.
16
What's the best email to contact you on?* This field is required.
example@example.com
17
What's the best phone number to use to contact you?
Please enter a valid phone number.
Should be Empty: