• Conduct a Club Brand Audit

  • Would you like to invite District Public Image Chair, Mark Neace to present at your Club?
  • Have you attended a District Public Image Training?
  • STEP #1 - Website Audit

  • Do you have a Club website?
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  • Does your Club website have a Welcome Message? See below for examples
  • Here is a list of websites with good Welcome Messages to reference:

    South Austin Rotary

    Park Cities Rotary

    Carrollton-Farmers Branch Rotary

  • Does your Club website include a call-to-action?
  • Here is a list of websites with good Call-to-Action Messages to reference:

    McKinney Rotary

    South Austin Rotary

    Royse City Rotary

  • Does your website have current content? (Updated since July 1, 2026) Ex: events on the calendar, upcoming speakers, current stories
  • STEP #2 - Social Media Audit

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  • Does your Club Facebook page have a "Call-to-Action" button? Ex: Contact Us, Sign-up, Message Us
  • Have you posted on your social media account in the past 30 days?
  • Should be Empty: