ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
- Curate digital content for social media and web pages; including graphics, copy, photos, and video
- Assist the department with online audience engagement and campaigns
- Create editorial calendars and syndication schedules using Hootsuite and/or Buffer
- Collaborate with the MarComm creative team on projects and event marketing
- Research SEO/SEM keywords for web pages and social media
- Update internal databases
- Develop weekly analytics reporting for all online platforms
- Assist with email and event campaigns
- Create compelling visuals and/or copy (using the brand guide) for web and social media
- Produce digital media, such as video shorts, with guidance from videographer
- Other applicable communication duties