B2B Marketing Roadmap Assessment
Find your best opportunities for growing your business.
Find the best tactics and strategies for making more sales
What if there was a way to know exactly where your marketing dollars are best spent at any stage in the growth of your business? Complete this survey and receive your Free Custom Report.
Takes 10 minutes (40 multiple choice questions).
This survey explores the four main strategies for achieving growth: Visibility, Sales, Customer value, and Authority. The survey takes an average of 10 minutes to complete. Most questions are multiple-choice.
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Name
*
First Name
Last Name
Your role
Chief Executive Officer (CEO)
Founder
Co-Founder
Marketing Director/Manager
Principal Consultant
Business Email
*
example@example.com
Business Website
*
How many core team members do you have?
*
Please Select
1-3
4-10
10-20
20-50
50-100
100+
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Next
Growth Obstacle #1 - Lack of Visibility
If you don't create visibility, no one will know you exist. And unless you consistently create top-of-mind awareness, you'll soon be forgotten. This section examines ten challenges for staying visible in front of your target audience.
What are you doing now to stay visible in front of you audience and why?
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Is there anything that makes staying visible too time-consuming, unpredictable, or inefficient?
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Visibility Challenge #1
Minimize the likelihood of not knowing what messages to send to create visibility.
[1a - Visibility Challenge #1 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[1b -Visibility Challenge #1 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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From least satisfied to most satisfied
Visibility Challenge #2
Minimize the likelihood of promoting to the wrong audience.
[2a - Visibility Challenge #2 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[2b -Visibility Challenge #2 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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Visibility Challenge #3
Minimize the likelihood of not making the right first impression.
[3a - Visibility Challenge #3 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[3b -Visibility Challenge #3 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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Visibility Challenge #4
Minimize the likelihood of not having a system for maintaining visibility.
[4a - Visibility Challenge #4 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[4b -Visibility Challenge #4 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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From least satisfied to most satisfied
Visibility Challenge #5
Minimize the likelihood that your messages are not shared by others.
[5a - Visibility Challenge #5 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[5b -Visibility Challenge #5 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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Visibility Challenge #6
Minimize the likelihood your messages are not motivating to your audience.
[6a - Visibility Challenge #6 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[6b -Visibility Challenge #6 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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From least satisfied to most satisfied,
Visibility Challenge #7
Minimize the likelihood your product is not remembered when it is needed.
[7a - Visibility Challenge #7 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[7b -Visibility Challenge #7 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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From least satisfied to most satisfied
Visibility Challenge #8
Minimize the time it takes to get your audience interested in your offer.
[8a - Visibility Challenge #8 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[8b -Visibility Challenge #8 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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From least satisfied to most satisfied
Visibility Challenge #9
Minimize the likelihood of not being able to estimate your visibility.
[9a - Visibility Challenge #9 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[9b -Visibility Challenge #9 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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From least satisfied to most satisfied
Visibility Challenge #10
Minimize the likelihood of using the wrong content to increase your visibility.
[10a - Visibility Challenge #10 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[10b -Visibility Challenge #10 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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From least satisfied to most satisfied
Any questions so far?
If so, please enter them below. Otherwise, you can move on to the next section of the survey.
Please enter any questions or comments about this section of the survey here:
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Next
Growth Obstacle #2 - Ineffective Conversion Process
A sales conversion takes place when a lead becomes a sale. This section examines ten challenges for getting more sales conversions.
What are you doing now to convert leads into sales and why?
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Is there anything that makes getting conversions more time-consuming, unpredictable, or inefficient?
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Conversion Challenge #1
Minimize the likelihood your audience can't find the information they need to take the next step.
[11a - Conversion Challenge #1 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[11b - Conversion Challenge #1 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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From least satisfied to most satisfied
Conversion Challenge #2
Minimize the likelihood of not making the right impression on prospects who are ready to buy.
[12a - Conversion Challenge #2 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[12b - Conversion Challenge #1 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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From least satisfied to most satisfied
Conversion Challenge #3
Minimize the likelihood your audience does not understand the big overall benefit of your product.
[13a - Conversion Challenge #3 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[13b - Conversion Challenge #1 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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Conversion Challenge #4
Minimize the likelihood your audience does not see your product as different or better than alternatives.
[14a - Conversion Challenge #4 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[14b - Conversion Challenge #1 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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Conversion Challenge #5
Minimize the likelihood your audience does not understand the features and benefits of your product.
[15a - Conversion Challenge #5 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[15b - Conversion Challenge #5 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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Conversion Challenge #6
Minimize the likelihood your audience does not understand how your product uniquely serves their industry.
[16a - Conversion Challenge #6 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[16b - Conversion Challenge #6 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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Conversion Challenge #7
Minimize the likelihood your audience does not know about your team strengths.
[17a - Conversion Challenge #7 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[17b - Conversion Challenge #7 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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Conversion Challenge #8
Minimize the likelihood your audience finds it difficult to contact you.
[18a - Conversion Challenge #8 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[18b - Conversion Challenge #8 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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Conversion Challenge #9
Minimize the likelihood of not nurturing potential customers throughout their buyer's journey.
[19a - Conversion Challenge #9 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[19b -Conversion Challenge #9 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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Conversion Challenge #10
Minimize the likelihood of not knowing how your conversions can be improved.
[20a - Conversion Challenge #10 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[20b -Conversion Challenge #10 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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From least satisfied to most satisfied
Any questions about this section of the survey?
If so, please enter them below. Otherwise, you can move on to the next section of the survey.
Please enter any questions or comments about this section of the survey here:
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Next
Growth Obstacle #3 - Information Gaps
Potential customers often have questions before they'll buy. Providing practical content builds value and makes it more likely they'll buy. This section examines ten value-building challenges.
What are you doing now to build value for potential customers and why?
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Is there anything makes value building too time-consuming, unpredictable, or inefficient?
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Value-building Challenge #1
Minimize the likelihood of not having the right research to answer audience questions.
[21a - Value-building Challenge #1 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[21b -Value-building Challenge #1 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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Value-building Challenge #2
Minimize the likelihood of not knowing which questions your audience wants answered.
[22a - Value-building Challenge #2 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[22b -Value-building Challenge #2 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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Value-building Challenge #3
Minimize the likelihood your audience does not understand the problem your product solves.
[23a - Value-building Challenge #3 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[23b -Value-building Challenge #3 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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Value-building Challenge #4
Minimize the likelihood your audience does not know enough about your type of product to evaluate it.
[24a - Value-building Challenge #4 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[24b -Value-building Challenge #4 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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Value-building Challenge #5
Minimize the likelihood your audience does not have enough information to compare their options.
[25a - Value-building Challenge #5 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[25b -Value-building Challenge #5 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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Value-building Challenge #6
Minimize the likelihood your audience does not understand their total cost of ownership.
[26a - Value-building Challenge #6 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[26b - Value-building Challenge #6 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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Value-building Challenge #7
Minimize the likelihood your audience does not understand their return on investment from using your product.
[27a - Value-building Challenge #7 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[27b - Value-building Challenge #7 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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Value-building Challenge #8
Minimize the likelihood your audience does not have a vision of the future using your product.
[28a - Value-building Challenge #8 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[28b - Value-building Challenge #8 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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Value-building Challenge #9
Minimize the likelihood your audience does not believe your claims of product performance.
[29a - Value-building Challenge #9 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[29b - Value-building Challenge #9 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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Value-building Challenge #10
Minimize the likelihood you are using the wrong content formats to answer audience questions.
[30a - Value-building Challenge #10 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[30b - Value-building Challenge #10 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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From least satisfied to most satisfied
Any questions about this section of the survey?
Do you have any questions about this section of the survey? If so, please enter them below. Otherwise, you can move on to the next section of the survey.
Please enter any questions or comments about this section of the survey here:
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Next
Growth Obstacle #4 - Lack of Authority
Being seen as an industry authority makes all of your other marketing efforts more effective. This section examines ten challenges for establishing your authority.
What are you doing now to establish your authority and why?
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Is there anything that makes establishing your authority too time-consuming, unpredictable, or inefficient?
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Authority Challenge #1
Minimize the likelihood you don't know what kind perception of authority to create.
[31a - Value-building Challenge #1 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[31b - Value-building Challenge #1 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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Authority Challenge #2
Minimize the likelihood your personal brand image is not perceived as authoritative.
[32a - Value-building Challenge #2 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[32b - Value-building Challenge #2 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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Authority Challenge #3
Minimize the likelihood of building authority with the wrong audiences.
[33a - Value-building Challenge #3 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[33b - Value-building Challenge #3 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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Authority Challenge #4
Minimize the likelihood of not having a way to create an emotional connection with your audience.
[34a - Value-building Challenge #4 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[34b - Value-building Challenge #4 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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Authority Challenge #5
Minimize the likelihood of not having a way to sustain your authority.
[35a - Value-building Challenge #5 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[35b - Value-building Challenge #5 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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Authority Challenge #6
Minimize the likelihood your brand is not perceived as a convener of goodwill in your niche.
[36a - Value-building Challenge #6 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[36b - Value-building Challenge #6 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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Authority Challenge #7
Minimize the likelihood of not associating with other industry experts.
[37a - Value-building Challenge #7 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[37b - Value-building Challenge #7 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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From least satisfied to most satisfied
Authority Challenge #8
Minimize the time it takes to become a recognized industry authority.
[38a - Value-building Challenge #8 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[38b - Value-building Challenge #8 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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Authority Challenge #9
Minimize the likelihood of not knowing the level of authority you have achieved.
[39a - Value-building Challenge #9 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[39b - Value-building Challenge #9 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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Authority Challenge #10
Minimize the likelihood of using the wrong formats or channels to establish your authority.
[40a - Value-building Challenge #10 - Importance Rating] - How would you rate the importance of overcoming this challenge?
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[40b - Value-building Challenge #10 - Satisfaction Rating] - How would you rate your current level of satisfaction at overcoming this challenge?
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From least satisfied to most satisfied
Any questions about this section of the survey?
Do you have any questions about this section of the survey? If so, please enter them below. Otherwise, you can click the submit button to complete the survey.
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