NAIA HANDBOOK: ARTICLE VI - SECTION B, ITEM 11
Student-Athlete’s Failure to Report Name, Image, Likeness Compensation:
A student-athlete receiving compensation for the use of his or her name, image, or likeness to promote a commercial product or enterprise, or public or media appearance must report it in writing to his or her athletics director when such promotion includes reference to his or her status as a student-athlete or institution. Failure to do so shall result in an institutional self-report to be reviewed by the National Coordinating Committee. The committee is empowered to review such violations and apply penalties as necessary, including but not limited to a warning or reprimand to the student-athlete, withholding the student from future competitions, and/or determining the student has lost his or her amateur status.