Communus - Video Production
Name
First Name
Last Name
E-mail
*
example@example.com
Phone Number
*
-
Area Code
Phone Number
1. What is the purpose of the video?
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2. Who is your target audience?
3. What are your 3 key messages?
4. What is your ideal timeline?
*
5. What is your project budget?
The simplicity or complexity of your video project will affect the final budget. The cost of your video directly reflects the number of professionals and equipment that are needed to help execute your vision.
6. Is your video part of a strategy or campaign?
Are you planning a video as part of a bigger initiative or strategy?
7. How will you measure results & ROI?
More views? More shares? More leads? Does it need a CTA for customers?
8. What emotion are you trying to evoke?
A recent study showed the most shared content evoked the following responses: Awe (25%) Laughter (17%) Amusement (15%) Joy (14%) Anger (6%) Empathy (6%) Surprise (2%) Sadness (1%) Other (15%)
9. What specific visuals (B-Roll) should be captured. (Please only list locations that are accessible)
*
10. For the people speaking on behalf of your organisation, what will be their availability?
11. What questions should we ask the interview subjects?
12. Who needs to approve the final video?
13. Where will the video be shot:
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14. Where will the interviews be shot:
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15. How will the final video be hosted, distributed, and repackaged?
We can do all of this with post production addition of overlays (photos, music, graphics, logos etc.) but let us know if you have specific preferences.
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