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OverExplainer
Occurs from not having a clear concise purpose for being. The result is adding more and more explanations with the hope that one of the points will stick.
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Tactician
Is continually chasing a series of unrelated tactics to drive conversion. Whatever tactic is pursued (the next promotion, the next machine, the next hire, the next outreach, etc.) will need to be supplanted by something else because the prior one did not sufficiently materialize.
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Feature Lister
Emphasizes a lengthy list of product features with the hope of providing an overwhelming preponderance of evidence that this is the best option for them.
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Defender
Knows their brand and business far better than anyone else with a personality that tends to defend their proposition rather than attracting feedback or ideas.
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Glorifier
Has decided that the use of excessive grander adjectives is the path to success because loftier words will be more convincing of the merits of their offering.
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Pillar Pitcher
Has built their brand around two to three pillars which is a solid approach. The problem is these points are often more seller-centric than buyer-centric and often overlook risks or friction points that erode conversion.
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Day Jobber
Is busy doing today what they did the day before, which will be about the same as what they will do tomorrow in a business that is in many ways on autopilot.
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Copy Catter
Comes from examining the standard rhetoric of competitors while attempting to do a bit better. Communications end up being adequate, but not distinctive in a sea of commonality.
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Schmoozer
Relies on creating social situations to sell with cocktails, dinner, golf, etc. and are often less confident in conveying the benefits of their offering in-depth.
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Interrogator
Believe they can out-maneuver prospects by making their sales pitch about asking questions in absence of having a clear, meaningful brand and personal story to contribute.
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