• THE AFFLICTIONS SURVEY

  • Hi!


    Thank you for your interest in learning more about the 10 business afflictions. Here are 20 quick questions to help you recognize them. Keep in mind that companies and individuals each have their own afflictions so you may have to answer the survey twice from each vantage point. Also, be kind to yourself! Every company and person, including myself, have one or more of these. Have a little fun with this, but also use it as a catalyst to evolve how you bring your offering to the world, and of course we are here to support you if we can.


    Much love!

    Doug Harrison

  • THE SALES AND MARKETING AFFLICTIONS SURVEY

  • Company

  •    
  •    
  •    
  •    
  •    
  •    
  •    
  •    
  •    
  •    
  •    
  •    
  •    
  •    
  •    
  •    
  •    
  •    
  •    
  •    

  • Personal

  •    
  •    
  •    
  •    
  •    
  •    
  •    
  •    
  •    
  •    
  •    
  •    
  •    
  •    
  •    
  •    
  •    
  •    
  •    
  •    

  • THE SALES AND MARKETING AFFLICTIONS SURVEY

  • The results of your affliction survey are outlined below. The higher the number, the more that affliction applies to you. Most people tend to exhibit one or two as their dominant afflictions, even though you may do any of them from time to time.

    1 Over Explainer {overexplainer414147}
    2 Copy Catter {copycatter818148}
    3 Feature Lister {featurelister111149}
    4 Tactician {tactician616150}
    5 Day Jobber {dayJobber151}
    6 Pillar Pitcher {pillarPitcher152}
    7 Glorifier {glorifier313153}
    8 Defender {defender717154}
    9 Interrogator {interrogator1020155}
    10 Schmoozer {schmoozer919156}

     

    If you would like to learn more about any of these afflictions, we would be happy to send you a deeper explanation with steps of how to best address them.

  • OverExplainer

    Occurs from not having a clear concise purpose for being. The result is adding more and more explanations with the hope that one of the points will stick. 

     Tactician

    Is continually chasing a series of unrelated tactics to drive conversion. Whatever tactic is pursued (the next promotion, the next machine, the next hire, the next outreach, etc.) will need to be supplanted by something else because the prior one did not sufficiently materialize. 

    Feature Lister

    Emphasizes a lengthy list of product features with the hope of providing an overwhelming preponderance of evidence that this is the best option for them. 
     

    Defender

    Knows their brand and business far better than anyone else with a personality that tends to defend their proposition rather than attracting feedback or ideas. 
     

    Glorifier

    Has decided that the use of excessive grander adjectives is the path to success because loftier words will be more convincing of the merits of their offering. 
     

    Pillar Pitcher

    Has built their brand around two to three pillars which is a solid approach. The problem is these points are often more seller-centric than buyer-centric and often overlook risks or friction points that erode conversion. 
     

    Day Jobber

    Is busy doing today what they did the day before, which will be about the same as what they will do tomorrow in a business that is in many ways on autopilot. 
     

    Copy Catter

    Comes from examining the standard rhetoric of competitors while attempting to do a bit better. Communications end up being adequate, but not distinctive in a sea of commonality.
     

    Schmoozer

    Relies on creating social situations to sell with cocktails, dinner, golf, etc. and are often less confident in conveying the benefits of their offering in-depth.
     

    Interrogator

    Believe they can out-maneuver prospects by making their sales pitch about asking questions in absence of having a clear, meaningful brand and personal story to contribute.

     

    Pick the top 1 or 2 that most resonate with you!

  • Enter your information

    We will email you a deeper look into your top afflictions. Remember to check your spam folder as the first email from us.

  • Click here to pre-order a copy of Doug Harrison’s new book Afflicted, 10 Blindspots Sabotaging You and Your Business. The book is packed with the insights that most impact our clients with rich, relevant case studies illustrating ways to solve the afflictions.

  • Should be Empty:
Jotform Logo
Now create your own Jotform - It's free!Create your own Jotform