MyAmazonGuy Advertising Quiz
You have 30 Minutes to Fully Complete Quiz. Quiz Results will not be calculated for time over 30 minutes.
Name
*
First Name
Last Name
Email
*
example@example.com
1. Which Amazon metric effectively measures a keywords relevancy through Amazon PPC?
*
ACOS
TACOS
CTR
DPV
CPC
NTB
2. Which of the following is an acceptable use of an Automatic campaign on Amazon?
*
As the main campaign type
For discovery and exploration
For product targeting on a specific competitors page
For category targeting
All of the above
None of the above
3. Name some effective strategies to reduce wasted spend on a mature campaign. (Select all that apply)
*
Reduce bids on keywords with high ACOS
Expand the ad group to include more popular products from the same category.
Decrease campaign daily budget
Increase bids with high ACOS to drive more impressions
All of the above
4. Name some effective strategies to increase growth on an already profitable campaign (select all that apply).
*
Increase bids on keyword and product targets with multiple orders & low ACOS
Increase bids on keyword and product targets with multiple orders & high ACOS
Increase all keyword bids
Increase budgets on campaigns with multiple orders & high ACOS
Create a performance-based budget rule on campaigns with multiple orders & low ACOS
All of the above
None of the above
5. Which keyword match type is generally the most expensive bid type?
*
Exact match
Phrase match
Broad match
Target match
Category match
None of the above
6. If you notice that a campaign isn’t receiving impressions, what are some possible reasons? (select all that apply)
*
Irrelevant keywords
Keyword bids are too low
Keyword bids are too high
Keyword search volume is too low
Product price is too high
All of the above
7. Registering a brand with Amazon Brand Registry allows a seller to create new campaign types. Of the options below, select those types which can only be accessed after completion of the brand registry process:
*
Sponsored Brand Keyword Targeting
Sponsored Products Category targeting
Sponsored Brand Category Targeting
Sponsored Display Headline
Sponsored Products Auto Campaigns
Sponsored Display Influencer Capture
8. When reviewing Amazon PPC metrics, this one can be roughly interpreted to mean “the number of times it was possible for someone to view my advertisement”
*
Sessions
Impressions
CTR
clicks
Page views
9. What is the benefit of a search term report?
*
Competitor research
FInding new campaign types
Finding profitable Keywords
Optimizing KW bids
Determining the best sales price for a product
A/B testing creative
10. Generally, what is the most effective use of Budget Rules?
*
Decrease spend on “out of budget” campaigns
To efficiently Increase spend on winning campaigns
Help in organically ranking a new product
All of the Above
None of the above
11. What does the NTB metric measure?
*
Total sales across all campaigns by type
Total spend by ASIN
Total revenues from new customers
Total revenues from existing customer
None of the above
12. Describe the difference between ACOS and TACOS
*
ACOS = Ad spend/ad revenue, whereas TACOS = ad spend/total revenue
ACOS = ad spend/total revenue, whereas TACOS = total sales volume
ACOS = total revenue, where as TACOS = Ad spend/total revenue
There is no difference. ACOS and TACOS are effectively the same metric
None of the above
13. When are branded search terms most important?
*
For brands that are new to Amazon
For brands with an established brand presence
When launching a new product
When competing within a high volume niche
None of the above
All of the above
14. If a campaign goes “out of budget”, when will this campaign become active again?
*
Not until you increase the campaign budget
Not for 4 hours from the time the campaign went “out of budget”
At the beginning of the next day
At the beginning of the next week
At the beginning of the next month
None of the above
15. How many accounts have you managed, and how much monthly spend have you managed? Choose the closest option
*
I am brand new to Amazon advertising and have never managed an account
1-5 total accounts with less than $5k total of monthly spend
1-5 total accounts with more than $5k total of monthly spend
6-10 total accounts with less than $10k total of monthly spend
6-10 total accounts with more than $10k total of monthly spend
More than 10 accounts with less than $50k in total monthly spend
More than 10 accounts with more than $50k in total monthly spend
16. Should products with a strong external brand presence have "branded" keywords mixed in with "non-branded" keywords?
*
Yes, always
Yes, sometimes
No, never
17. Why is it important to keep campaigns from going out of budget?
*
So that your advertisement doesn’t lose its page position
So that the advertisement doesn’t stop displaying, thereby negatively affecting impressions, as well as organic and sponsored indexing.
So that the advertisement looks more credible to customers
Because Amazon prefers sellers that have higher budgets in their PPC campaigns
18. Explain what the purpose of bulk operations are, and how you use them?
*
Gathering competitor ASINs for product targeting campaigns
Determining organic ranking of a keyword
A strategy to quickly rank for a desired keyword
To make mass changes across multiple campaigns/ad groups quickly
To make a specific keyword bid change on a single campaign
None of the above
19. If you are bidding on a keyword at $0.50 and you win the bid, and the next closest competitor bid on the same keyword is $0.32, how much will you pay for the bid (assuming no modifiers and fixed bids)?
*
$.82
$.50
$.41
$.33
$.32
$.18
20. You are advertising a product that is a pack of 12 red roses. Which keyword is the most relevant?
*
Roses
12 red roses
Flowers and tulips
White roses
Gifts
21. What criteria would you generally use for adding negative keywords?
*
0-9 clicks with 0 sales
10+ clicks with 0 sales
0-9 clicks with only 1-5 sales
10+ clicks with only 1-5 sales
20+ clicks with only 10-20 sales
30+ clicks with less than 20 sales
22. Why is it important to view campaign settings whenever optimizing a campaign?
*
To confirm the campaign is actively delivering.
To confirm placement strategy, bidding strategy, and budget allocation is optimized
To see which keyword targets are currently performing the best
To help with organic ranking and impression share.
To share revenue trends over a selected time frame.
23. Your client has informed you that the incoming shipment of their best-seller is delayed, therefore we may run “out of stock” before the shipment arrives. What would you recommend to your client as a prudent advertising strategy until the shipment arrives?
*
Significantly reduce or eliminate budget on all affected campaigns
Call Amazon Seller Services and explain the situation for help
Increase the budget to ensure the incoming shipment has the necessary storage space within FBA
Run a lightning deal or coupon to increase consumer awareness for the incoming shipment
24. What about Amazon PPC, or PPC in general do you enjoy the most?
25. Name 1 new thing you learned about Amazon PPC in the past 30 days.
Submit
Should be Empty: