Advertising Quiz

MyAmazonGuy Advertising Quiz
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1. Which Amazon metric effectively measures a keywords relevancy through Amazon PPC?*

ACOSTACOSCTRDPVCPCNTB
2. Which of the following is an acceptable use of an Automatic campaign on Amazon?*

As the main campaign typeFor discovery and explorationFor product targeting on a specific competitors pageFor category targetingAll of the aboveNone of the above
3. Name some effective strategies to reduce wasted spend on a mature campaign. (Select all that apply)*

Reduce bids on keywords with high ACOSExpand the ad group to include more popular products from the same category.Decrease campaign daily budgetIncrease bids with high ACOS to drive more impressionsAll of the above
4. Name some effective strategies to increase growth on an already profitable campaign (select all that apply).*

Increase bids on keyword and product targets with multiple orders & low ACOSIncrease bids on keyword and product targets with multiple orders & high ACOSIncrease all keyword bidsIncrease budgets on campaigns with multiple orders & high ACOSCreate a performance-based budget rule on campaigns with multiple orders & low ACOSAll of the aboveNone of the above
5. Which keyword match type is generally the most expensive bid type?*

Exact matchPhrase matchBroad matchTarget matchCategory matchNone of the above
6. If you notice that a campaign isn’t receiving impressions, what are some possible reasons? (select all that apply)*

Irrelevant keywordsKeyword bids are too lowKeyword bids are too highKeyword search volume is too lowProduct price is too highAll of the above
7. Registering a brand with Amazon Brand Registry allows a seller to create new campaign types. Of the options below, select those types which can only be accessed after completion of the brand registry process:*

Sponsored Brand Keyword TargetingSponsored Products Category targetingSponsored Brand Category TargetingSponsored Display HeadlineSponsored Products Auto CampaignsSponsored Display Influencer Capture
8. When reviewing Amazon PPC metrics, this one can be roughly interpreted to mean “the number of times it was possible for someone to view my advertisement”*

SessionsImpressionsCTRclicksPage views
9. What is the benefit of a search term report?*

Competitor researchFInding new campaign typesFinding profitable KeywordsOptimizing KW bidsDetermining the best sales price for a productA/B testing creative
10. Generally, what is the most effective use of Budget Rules?*

Decrease spend on “out of budget” campaignsTo efficiently Increase spend on winning campaignsHelp in organically ranking a new productAll of the AboveNone of the above
11. What does the NTB metric measure?*

Total sales across all campaigns by typeTotal spend by ASINTotal revenues from new customersTotal revenues from existing customerNone of the above
12. Describe the difference between ACOS and TACOS*

ACOS = Ad spend/ad revenue, whereas TACOS = ad spend/total revenueACOS = ad spend/total revenue, whereas TACOS = total sales volumeACOS = total revenue, where as TACOS = Ad spend/total revenueThere is no difference. ACOS and TACOS are effectively the same metricNone of the above
13. When are branded search terms most important?*

For brands that are new to AmazonFor brands with an established brand presenceWhen launching a new productWhen competing within a high volume nicheNone of the aboveAll of the above
14. If a campaign goes “out of budget”, when will this campaign become active again?*

Not until you increase the campaign budgetNot for 4 hours from the time the campaign went “out of budget”At the beginning of the next dayAt the beginning of the next weekAt the beginning of the next monthNone of the above
15. How many accounts have you managed, and how much monthly spend have you managed? Choose the closest option*

I am brand new to Amazon advertising and have never managed an account1-5 total accounts with less than $5k total of monthly spend1-5 total accounts with more than $5k total of monthly spend6-10 total accounts with less than $10k total of monthly spend6-10 total accounts with more than $10k total of monthly spendMore than 10 accounts with less than $50k in total monthly spendMore than 10 accounts with more than $50k in total monthly spend
16. Should products with a strong external brand presence have "branded" keywords mixed in with "non-branded" keywords?*

Yes, alwaysYes, sometimesNo, never
17. Why is it important to keep campaigns from going out of budget?*

So that your advertisement doesn’t lose its page positionSo that the advertisement doesn’t stop displaying, thereby negatively affecting impressions, as well as organic and sponsored indexing.So that the advertisement looks more credible to customersBecause Amazon prefers sellers that have higher budgets in their PPC campaigns
18. Explain what the purpose of bulk operations are, and how you use them?*

Gathering competitor ASINs for product targeting campaignsDetermining organic ranking of a keywordA strategy to quickly rank for a desired keywordTo make mass changes across multiple campaigns/ad groups quicklyTo make a specific keyword bid change on a single campaignNone of the above
19. If you are bidding on a keyword at $0.50 and you win the bid, and the next closest competitor bid on the same keyword is $0.32, how much will you pay for the bid (assuming no modifiers and fixed bids)?*

$.82$.50$.41$.33$.32$.18
20. You are advertising a product that is a pack of 12 red roses. Which keyword is the most relevant?*

Roses12 red rosesFlowers and tulipsWhite rosesGifts
21. What criteria would you generally use for adding negative keywords?*

0-9 clicks with 0 sales10+ clicks with 0 sales0-9 clicks with only 1-5 sales10+ clicks with only 1-5 sales20+ clicks with only 10-20 sales30+ clicks with less than 20 sales
22. Why is it important to view campaign settings whenever optimizing a campaign?*

To confirm the campaign is actively delivering.To confirm placement strategy, bidding strategy, and budget allocation is optimizedTo see which keyword targets are currently performing the bestTo help with organic ranking and impression share.To share revenue trends over a selected time frame.
23. Your client has informed you that the incoming shipment of their best-seller is delayed, therefore we may run “out of stock” before the shipment arrives. What would you recommend to your client as a prudent advertising strategy until the shipment arrives?*

Significantly reduce or eliminate budget on all affected campaignsCall Amazon Seller Services and explain the situation for helpIncrease the budget to ensure the incoming shipment has the necessary storage space within FBARun a lightning deal or coupon to increase consumer awareness for the incoming shipment
24. What about Amazon PPC, or PPC in general do you enjoy the most?
25. Name 1 new thing you learned about Amazon PPC in the past 30 days.
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MyAmazonGuy Advertising Quiz