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Does your business have their mission/vision/value defined?
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What is your Unique Selling Proposition - USP - What makes your business unique? (what does your business do differently from your competitors?)
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Does your brand resonate with your target audience?
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Have you developed your brands voice? What is your brand's personality? Knowing this will help develop your brands voice.
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Are your visual assets (logo, colours, fonts, etc) congruent throughout your website and social media?
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What's a brand that you really like or feel identified with. (Can be any business and any industry).
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What's the name of your brand? This will be your brand name.
Example: Nike, McDonalds
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