Time to check back on your new starters from 4 weeks ago, you may have some kickstarters expiring.
(so from 4 weeks ago - if you had 5 x 28 day Kickstarters, of which you have now rolled 3 into members, plus 4 leads that week were sold straight into membership, then rollover % for that week is :
(3 rollovers + 4 straight in members) / (5 kickstarters + 4 straight in members) = 7/9 = 78%
(We recommend you track this in weekly waves in our dashboard)