You can get up to 80 characters for the upper board.
And you can get the lower board
BILLBOARD SIZE DETAILS
Billboard Size: 35.8' W x 32.5' H
3 Times Square at the Southwest corner of 43rd Street and 7th Avenue
Requirements:
A photo that is ideally 2,700 px or more
Caption that should be used along with the photo.
It has to be up to 80 characters only.
If you need us to make the caption for you, please feel free to submit us all the info you want the caption to be based on.
The image gets placed into a carousel with the other images slated for the day.