Market Research - Sustainable Notebook

Sustainable Notebook Market Research

I'm developing a tree-free/sustainable notebook/journal for design-forward people. Your answers will help me create a product that you'd actually want!
A little about you.
What is your gender?
What is your age range?
What is your annual income range?
What is your employment status?
Where do you live?
What are some of your hobbies?
What types of social accounts do you love to follow?
What 3 words would you use to describe yourself?
Where do you like to hang out/spend your free time?
What are some of your favorite brands/products?
About notebooks.
How often do you use paper notebooks/journals?
What do you use notebooks for most often? (Select all that apply)

Other
When did you last buy a notebook?
Why did you need this notebook/journal? What did you use it for?
What is your biggest struggle when looking for a notebook or journal?
What do you look for when purchasing a notebook?

Other
On a scale of 1-10, how important is sustainability to you in your day-to-day life? (recycled paper/alternative fibers, natural ingredients, responsibly sourced products?)

1

2

3

4

5

6

7

8

9

10

1 is Not at All Important, 10 is Extremely Important
Do you purposefully seek out brands that are sustainably-focused?

Other
What are some of your favorite eco-friendly products and brands that you use?
What were the main reasons you chose their product?

Other
Have you ever purposefully sought out a journal/notebook/planner that is eco-friendly/sustainable?

Other
If both notebooks looked exactly the same, one being made with regular paper vs. one being made with sustainable paper, which would you choose?

Other
If you had 2 notebooks (one regular, one sustainable), both looked exactly the same, but the sustainable notebook was a few dollars more than the regular one, which would you choose?

Other
Recycled Paper or Post-consumer paper is common in 'sustainable' notebooks, but there are so many alternative paper options ("tree free") that have less impact on the earth. Would you be curious about notebooks made with:

Other
For a well-designed, high quality paper, sustainable notebook you LOVE, what's the most you would pay for it?

Other
If we had a magic wand and we could give you anything you want in a notebook, what would you choose? (Select all that apply)

Other
To thank you for your time, I'm raffling off two $25 gift cards to a sustainable brand of your choice. 2 winners will be announced on February 1, 2022. You must give your email address below in order to be considered.
What's your name?
Win a $25 gift card to the sustainable brand of your choice by entering your email below.
example@example.com
If I have any follow-up questions, may I reach out to you at the email above?
Any other thoughts or feedback?
Thank you so much for taking the time to answer these questions!

XOXO,

Halli
Should be Empty:

Sustainable Notebook Market Research

A little about you.

About notebooks.