Market Research - Sustainable Notebook

Sustainable Notebook Market Research

I'm developing a tree-free/sustainable notebook/journal for design-forward people. Your answers will help me create a product that you'd actually want!
A little about you.
What is your gender?

FemaleMaleNon-binaryPrefer not to answer
What is your age range?

0-1718-2425-3435-4445-5455-6465+
What is your annual income range?

$9,999 or less$10,000-$24,999$25,000-$49,999$50,000-$74,999$75,000-$99,999$100,000 or morePrefer Not to Answer
What is your employment status?

Employed full timeEmployed part timeSelf-employedUnemployedNot looking for a jobStudentPrefer not to answer
Where do you live?
What are some of your hobbies?
What types of social accounts do you love to follow?
What 3 words would you use to describe yourself?
Where do you like to hang out/spend your free time?
What are some of your favorite brands/products?
About notebooks.
How often do you use paper notebooks/journals?
What do you use notebooks for most often? (Select all that apply)

Everyday Life: Lists, Organization, To-dos, PlanningPersonal Development: Journaling, Goal-setting, Mindset work, Self-explorationCreativity: Drawing/Painting, Poetry, Sketching, Designing, WritingBusiness/Work/Career: Organization, Tasks, Goals, Meetings, Research, PlanningSpirituality: Gratitude, Meditation, Manifestation, Self-explorationEducational: Studying, Note-takingOther
When did you last buy a notebook?

Less than a 1 month agoBetween 1 and 6 months agoBetween 6 months and 1 year agoMore than 1 year agoI do not remember
Why did you need this notebook/journal? What did you use it for?
What is your biggest struggle when looking for a notebook or journal?
What do you look for when purchasing a notebook?

QualityEco-conscious materialsNotebook style (spiral-bound, lay-flat, etc)ColorDesignOther
On a scale of 1-10, how important is sustainability to you in your day-to-day life? (recycled paper/alternative fibers, natural ingredients, responsibly sourced products?)

1

2

3

4

5

6

7

8

9

10

1 is Not at All Important, 10 is Extremely Important
Do you purposefully seek out brands that are sustainably-focused?

YesNoOther
What are some of your favorite eco-friendly products and brands that you use?
What were the main reasons you chose their product?

Style/Design/QualityMaterials usedBrand story/messageEnvironmental ImpactOther
Have you ever purposefully sought out a journal/notebook/planner that is eco-friendly/sustainable?

YesNoOther
If both notebooks looked exactly the same, one being made with regular paper vs. one being made with sustainable paper, which would you choose?

Regular Notebook; Sustainability isn't a deciding factorSustainable NotebookOther
If you had 2 notebooks (one regular, one sustainable), both looked exactly the same, but the sustainable notebook was a few dollars more than the regular one, which would you choose?

Regular NotebookSustainable NotebookOther
Recycled Paper or Post-consumer paper is common in 'sustainable' notebooks, but there are so many alternative paper options ("tree free") that have less impact on the earth. Would you be curious about notebooks made with:

Hemp Paper (low environmental impact to grow and process, compostable)Banana Paper (using waste of banana leaves, compostable)Straw Paper (by-product of the wheat, corn, rice industry; compostable)Seed Paper (plantable to grow wildflowers/plants; compostable)I'm only interested in using recycled paper/post-consumer paper made from treesOther
For a well-designed, high quality paper, sustainable notebook you LOVE, what's the most you would pay for it?

I wouldn't spend more than $10 on any notebook, no matter the design/quality/sustainability$10-$15$15-$20$20-$25$25-$30I would spend more than $30 if it was really high-end/high qualityOther
If we had a magic wand and we could give you anything you want in a notebook, what would you choose? (Select all that apply)

Lined PagesBlank PagesDotted PagesGrid PagesSpiral-boundLays completely flat when openedSilky smooth paper textureA bit rougher paper textureSpeckled/organic lookearth-y, organic-y colors/lookMinimalist DesignBright/Pop ColorsPatterns/Illustrationshard coverSoft coverPersonal Development/Question Prompts/GratitudeQuotesPlannerSections for tasks/to-dos/numbered sectionsRefillable PagesSmall SizeMedium SizeLarge SizeHandmade notebook covers using traditional papermaking techniquesOther
To thank you for your time, I'm raffling off two $25 gift cards to a sustainable brand of your choice. 2 winners will be announced on February 1, 2022. You must give your email address below in order to be considered.
What's your name?
Win a $25 gift card to the sustainable brand of your choice by entering your email below.
example@example.com
If I have any follow-up questions, may I reach out to you at the email above?

YesNo
Any other thoughts or feedback?
Thank you so much for taking the time to answer these questions!

XOXO,

Halli
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Sustainable Notebook Market Research

A little about you.

About notebooks.