KeHE 2023 Digital Roadmap

Please enter your 7-digit ESN below to validate fields. This will automatically fill in CM Owner and your Supplier Name on following pages. If you are a NEW supplier and your ESN does not validate, skip this step and submit ESN on Supplier Overview tab.
7-Digit ESN Validation
CM Owner*
This will auto-populate from ESN Validation - CM Owner is the Category Manager with the most category volume and will be your point person for the Roadmap
Confirm you reviewed your KeHE CONNECT BI™ Supplier Analytics sales detail and gap and void dashboard prior to completing your roadmap*

Yes, I have reviewed
Please click here for instructions on how to retrieve your Analytics Dashboard
KeHE CATEGORY MANAGEMENT USE ONLY

Yes, this is the final Roadmap and has been approvedNo, this is a draft and requires further edits
Category Manager or Supplier Comments
Please use this space for any comments or to note changes to Roadmap
Save & Continue

At any time, you have the option to save your contract and resume at a later time. Just click the SAVE button located at the bottom of every page.

If you do not have a Jotform account, click "Skip Create an Account" and you will be directed to a page for entering your email address to obtain a link to your saved contract.
Automatically Save & Continue Later

You will receive an email with a link to access and edit your Digital Roadmap until 8/28/20. The form will automatically save the last submitted answer. If you have not received an email, check your junk mail.

Date of Roadmap
Supplier ESN Number*
If you require more than 1 Roadmap, please enter your ESN here as XXXXXXX-A, XXXXXXX-B, etc.
Enterprise Supplier Name*
This field will autofill from the data validation. If blank, please fill in.
Primary Supplier Contact Name*

First NameLast Name
Primary Supplier Contact Email*
Please use this space for supplier contact only
Primary Supplier Contact Phone Number*
Secondary Contact Name

First NameLast Name
Secondary Phone Number
Secondary Contact Email
example@example.com
Marketing Contact Name

First NameLast Name
Marketing Phone Number
Marketing Contact Email
example@example.com

Broker Information (Select All That Apply):*

Headquarter BrokerNortheast Regional BrokerSoutheast Regional BrokerMidwest Regional BrokerSouthwest Regional BrokerSouthern California Regional BrokerNorthern California Regional BrokerNorthwest Regional BrokerMy company doesn't have a broker.
Headquarter Broker*
Headquarter Broker Contact Name*

First NameLast Name
Headquarter Broker Email*
example@example.com
Headquarter Broker Phone*
Northeast Broker Name
Northeast Broker Contact Name

First NameLast Name
Northeast Broker Email
example@example.com
Northeast Broker Phone Number
Southeast Broker Name
Southeast Broker Contact Name

First NameLast Name
Southeast Broker Email
example@example.com
Southeast Broker Phone Number
Midwest Broker Name
Midwest Broker Contact Name

First NameLast Name
Midwest Broker Email
example@example.com
Midwest Broker Phone Number
Southwest Broker Name
Southwest Broker Contact Name

First NameLast Name
Southwest Broker Email
example@example.com
Southwest Broker Phone Number
Southern California Broker Name
Southern California Broker Contact Name

First NameLast Name
Southern California Broker Email
example@example.com
Southern California Broker Phone Number
Northern California Broker Name
Northern California Broker Contact Name

First NameLast Name
Northern California Broker Email
example@example.com
Northern California Broker Phone Number
Northwest Broker Name
Northwest Broker Contact Name

First NameLast Name
Northwest Broker Email
example@example.com
Northwest Broker Phone Number

POTENTIAL DISCOUNTS WILL BE REVIEWED BY YOUR CATEGORY MANAGER. COMPLETING THIS FORM DOES NOT GUARANTEE OR SECURE A DISCOUNT
1. Supplier Scorecard will be considered at the time of Roadmap submission and is subject to final KeHE Management decision. New, Best, and KeHE elevate™ publication discounts are subject to a $10K minimum spend before discount is applied. DIVERSEtrade® publication discounts are subject to a $7K minimum spend.
2. Publication and KeHE CONNECT® Retailer Discount Package agreements will be billed quarterly: January, April, July, & October 2023.
3. Roadmaps do not secure ad space. All promotions, publication, and KeHE CONNECT® Retailer requests must be entered into KeHE Connect® by the published deadline.
4. Due to limited options, if you aren't chosen for a KeHE CONNECT® Retailer Banner ad, you will be offered an equivalent advertising choice.
5. Publication and KeHE CONNECT® Retailer Discount Package Deadline for submission: 8/12/22. Category Manager will process approved Publication Package Discounts and inform you of acceptance.
6. Any ad submitted in KeHE Connect™ outside this contract will be billed separately at full price.
7. Publicaton and KeHE CONNECT® Retailer Discount Package will not be adjusted if supplier fails to enter ad commitments in to KeHE Connect® by the published deadline.
KeHE ESN Number
Supplier Name
Supplier GBB Score
This will autopopulate from the ESN Validation
Discounts available for these suppliers with approved minimum spend, subject to CM approval:

BEST Supplier - 20% offNEW Supplier - 50% offDIVERSEtrade® - 50% offKeHE elevate™ - 50% off
Total Advertising Spend (Both Channels):
KeHE elevate Advertising Assistance
New Total With Discount
Billing Per Quarter:
Contact Name

First NameLast Name
Title
By signing below, if accepted by the Category Manager, you agree to the terms of this contract.
Supplier Signature

Clear
KeHE Category Manager Name:
For KeHE use only
KeHE Category Manager Signature

Clear

	January	May	June	November
KeHE Digital Marketing Platform™ Package -$1,675

	Themed Event
January 2023 Event - Shipping for April 2023- Easter & Passover - $500
May 2023 Event - Shipping for August 2023- Summer Snacking- $500
June 2023 Event - Shipping for September 2023- Tailgating - $500
November 2023 Event - Shipping for February 2024- Entertainment & Indulgence - $500

	Mark Interest Here
Social Media Feature Facebook - $1,000
Social Media Feature Instagram - $1,000
Social Media Feature Twitter - $1,000
Social Media Feature LinkedIn - $1,500
KeHE Website OnTrend Blog - $750
KeHE Website Banner Ad - $2,500
KeHE Website Logo Ad - $500
Retailer Connections Newsletter Banner Ad - $2,000
Retailer Connections Webinar Email Banner Ad - $2,000
Retailer Connections Webinar Commercial - $1,000
Retailer Connections Newsletter Dedicated Email - $5,000

crazy GOOD™ Natural Channel Trends & Promotions Totals for All Brands

	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
Case Stack Ad - $1,100
crazy GOOD™ Deal* - $2,100
Full Page Brand Ad - $1,600
Digital Brand Ad Video Enhancer Full Page - $2,400
Digital E-Mail Campaign - $1,100

crazy GOOD™ Grocery Channel Trends & Promotions Totals for All Brands

	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
Full Page Promo Ad - $1,100
Full Page Brand Ad - $1,600
Digital Brand Ad Video Enhancer Full Page - $2,400
Digital E-Mail Campaign - $1,100

crazy GOOD™ Show & Trends Guide Totals for All Brands

	Winter Show (Jan-March)	Summer Show (May-July)	Holiday Show (Oct-Dec)
1/2 Page Brand Ad - $1,500
Full Page Brand Ad - $2,400
Digital Brand Ad Video Enhancer Full Page - $3,200
Digital Brand Ad Video Enhancer 1/2 Page - $2,250
Digital E-Mail Campaign - $1,100

KeHE CONNECT® Retailer Advertising Totals

	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
KeHE CONNECT® Retailer Banner Ad - $2,500
KeHE CONNECT® Retailer Video Banner Ad - $3,000

Total Publications & KeHE CONNECT® Retailer Spend
Total Spend of all Digital Media Packages
Total Spend of all KeHE CONNECT® Retailer
Total Publications, KeHE CONNECT® Retailer & Digital Media Spend
Should be Empty:

Automatically Save & Continue Later

KeHE Shows

KeHE Regional Shows

	0% - 14% OI	15-24% OI	25%+ OI	1-14% MCB	15-24% MCB	25%+ MCB
January
February
March
April
May
June
July
August
September
October
November
December