Hi! Welcome...
We'd like to get your name first. :)
Name
First Name
Last Name
Business Name
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Let's start!
What's the name of your customer avatar?
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The Customer
Every story has a hero. In this case, it's not you (yes, you). It's your client. The next questions are all about the customer. Demographics. Jobs to be done. Dreams. Aspirations. Fears. Failures. etc.
What are the problems and fears they face day to day?
Spiderman needs to assist Aunt May. Harry Potter deals with bullies and terrifying Dark Arts' professors. Student has tons of deadlines to fulfill. CEO has no time to rest (These are samples only)
What are their dreams, wants and aspirations?
Coach of a Rugby Team wants to win the championship.
Demographics
Location
Where are your customers located?
Gender
Male
Female
Other
Occupation
Civil Status
Single
Married
Divorced
Other
If married, how many kids?
Age range
Less than 20 years old
Between 21 - 30 years old
Between 31 - 40 years old
Between 41 - 50 years old
Beyond 50 years old
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The Problem
Ooh. It may deep or shallow. But for this section here, what would be the internal problem? External problem? Philosophical problem?
What is their internal problem?
Spiderman's internal problem was, "Am I really a hero just because I got bitten by a spider?"
What is their external problem?
His enemies were such a nuisance! Green Goblin, Doctor Octopus, etc. You name it. They are out of Spidey's control.
What is the philosophical problem?
The fight between good and evil. He has to save the whole world from evil.
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The Guide
YOU. Yes, you are the guide. You help the hero overcome his/her problems.
Who are you to them and why should they work with you?
Why are you the best for this? Why do you understand better? Why do you know more?
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The Plan
So what's the plan, Yoda? What is the solution to the problems your customers are facing?
What is the solution you offer to address their problem?
Guide and offer solutions, you must.
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The Call
The Call to Action. Tell your customers to take action now.
What is your direct call to action?
Usually a CTA to book a call or make a purchase
What is your transitional call to action?
Usually a CFT (Cool Free Thing like a free guide, free checklist, something free) download.
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The View Of Failure Prevention
So what?
What then is the worse case scenario for your customers if they don't take action now?
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The View of Success
What does success look like for your customer?
If they follow your plan and do it right.
You're Done! Now Submit.
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