2022_WeTHRIVE_Winter Program Application

WeTHRIVE 2022 | Winter Program Application
Please review the Candidate Eligibility and complete the form below.

PLEASE NOTE: This application must be completed in its entirety and cannot be saved or returned to at a later time. Applications are due January 14, 2022.

Candidate Eligibility:
1. Currently WBENC-Certified and in good standing as a Women's Business Enterprise by WBENC and Regional Partner Organization
2. Must be the majority owner of the company
Do you meet the requirements as outlined in the Candidate Eligibility? *

YesNo
Have you applied for the WeTHRIVE program previously?*

YesNo
Please select all WBENC Programs you have previously completed.*

Robert Half Accelerated Leadership Development Program (ALD)Tuck I – Executive ProgramTuck II – Strategic Growth ProgramWBENC Energy Executive ProgramWBENC Executive Education Program (EOS)WeTHRIVEN/A

Assessment
Where would you consider your business in the business life cycle?*

Start-up – business is searching for first customers.Growth – revenues and customers are increasing with many new opportunities.Established – manageable sales growth, not explosive.Expansive – expanding into new markets/products and services.Mature – stable and low to no growthReinvention – business is searching for new opportunities to re-innovate.Exit – opportunity to sell out the business and exit.
Has the COVID-19 pandemic and other global crises had a significant impact on your business?*

Little to no impact (some workforce disruptions, but business remains stable)Moderate impact (disruption to our workforce and the way we deliver our product or service including some slowing in order volume, but business remains.)Significant impact (disruption to our workforce, disruption to our product and/or service offering, and disruptions to our customer base)Severe impact (unable to offer product/service and don’t expect to be able to offer product/service offering in the foreseeable future)
How are you feeling about your business this year?*

Still concernedExcited about the futureFeeling betterUnknown
Have you introduced new products or services since the COVID-19 pandemic?*

YesNo
If yes, has this incremental revenue helped you business:*

Increase overall salesMaintainedThis has not helped maintain overall sales
Did you receive a PPP or EIDL loan?*

Yes I received a PPP loanYes I received an EIDL loanYes I received a PPP and an EIDL loanNo I didn’t receive a PPP or an EIDL loan
If you received a PPP loan, what percent do you expect to be forgiven?*

I expect to have 0 – 25% forgivenI expect to have 26 -50% forgivenI expect to have 51 -75% forgivenI expect to have 75 -100% forgivenN/A, I did not receive a PPP loan
What length of time do you have liquidity? *

Less than 3 months3 to 6 months7 to 9 months10 to 12 monthsMore than 12 months
Have you changed your marketing or brand strategy to connect with new or existing customers since the COVID-19 pandemic began? *

YesNo
Have you completed P&L and cash flow planning?*

For part of 2021For all of 2021I have not completed P&L and cash flow planning for 2021
Do you anticipate business volume will return to pre-COVID-19 levels in the foreseeable future (6 – 12 months)?*

YesNo
How much have you reduced expenses in the last 3 – 9 months?*

We reduced expenses by 10 or less percentWe reduced expenses by 11 – 20%We reduced expenses by 21 – 30%We reduced expenses by 31 – 40%We reduced expenses by more than 40%N/A, we did not have to reduce expensesWe increased expenses to meet new business demands
How much do you anticipate that you will need to reduce expenses in the next 3 – 9 months?*

We will need to reduce expenses by 10 or less percentWe will need to reduce expenses by 11 – 20%We will need to reduce expenses by 21 – 30%We will need to reduce expenses by 31 – 40%We will need to reduce expenses by more than 40%N/A, we will not have to reduce expensesWe plan to increase expenses to meet new business demands
Do you have a Business Continuity Plan and Disaster Recovery Plans to help your business respond to unplanned incidents such as natural disasters, power outages, cyber-attacks and any other disruptive events? *

Yes, we have a Business Continuity Plan and Disaster Recovery Plan in placeYes, we have a Business Continuity Plan in placeYes, we have a Disaster Recovery plan in placeN/A, we don’t have a Business Continuity Plan or Disaster Recovery Plan in place

How would you rate your Leadership & Communication business acumen?*

	1	2	3	4	5	6	7

1 is Area for Personal Development, 7 is Expert

How would you rate your Marketing business acumen?*

	1	2	3	4	5	6	7

1 is Area for Personal Development, 7 is Expert

What elements of marketing are you most interested in covering during this program?*

BrandMarket ResearchContent MarketingSearch Engine Marketing (SEM)Video MarketingDirect MarketingDatabase MarketingSocial Media MarketingInfluencer MarketingEvent MarketingProduct Marketing

How would you rate your Sales business acumen?*

	1	2	3	4	5	6	7

1 is Area for Personal Development, 7 is Expert

How would you rate your Business Operations business acumen? *

	1	2	3	4	5	6	7

1 is Area for Personal Development, 7 is Expert

Which of the following best describes your most pressing challenge in terms of scaling your Operations?*

We need a stronger Operations-oriented Culture & MindsetWe need a clear roadmap of the Operational Metrics to focus on as we scaleWe need more attention and bandwidth committed to Operational Management as we scaleWe need to figure out how to manage Risk & Uncertainty as we scaleWe need a clear roadmap of the Systems & Operational Processes required to scaleWe need to figure out how to Learn & Adapt as we scale
What is your comfort level with technology? *

I love technology cannot get enough of it!I will use it when I absolutely need it?We use technology to assist, but we need some learning curve to learn itWhat does technology have to do with my business?
How are you and your staff currently operating?*

50-50 a working hybrid model, a few days in the office and a few days outEntire staff is in the office. We never leftIt's just me! I work from wherever I need to work from.My team and I are 100% remote.We tried to go remote, but it did not work for us
Who does the IT in your business? *

I am the owner and the IT person, and I do it all!I have an employee who acts as a stand in IT person when neededWe have a Managed Service Provider (MSP) and they do it all for usWe have an outsourced IT person that updates us regularlyWe have hired an in-house IT person, and I trust his/her judgement

How would you rate your Human Resources of your business including your People Strategy, business acumen?*

	1	2	3	4	5	6	7

1 is Area for Personal Development, 7 is Expert

Do you as a CEO review your Financial Statements regularly and are able to study and analyze them?*

Yes - I am a PRO!Yes - My CFO walks me throughI know my statements but can't analyze themNo - I shy away from numbers
How often do you compare your Budgets to Actuals?*

MonthlyQuarterlyAnnuallyNone of the above
Do you have a structured Finance Department reporting into a CFO?*

Yes, I have a finance team reporting into in-house CFOYes, I have a finance team reporting into outsourced CFONo, I have outsourced both Accounting and CFO servicesNo, I just have a bookkeeper

How would you rate your understanding and ability to use financial ratios to manage your business: Profitability, Capital Structure, Return on Investment, Liquidity Ratios, etc.?*

	1	2	3	4	5	6	7

1 is Area for Personal Development, 7 is Expert

How would you rate your general business finance acumen: The Business Cycle, Planning, Year End Activities, Expense Control?*

	1	2	3	4	5	6	7

1 is Area for Personal Development, 7 is Expert

How would you rate your understanding and ability to use budgeting and costing in your business: Budget setting, monitoring and control, Variance Analysis, Cost planning and control?*

	1	2	3	4	5	6	7

1 is Area for Personal Development, 7 is Expert

Have you considered raising equity capital to grow your business?*

No, and we are not likely to in the futureNo, but we may in the futureYes, but we are concerned about losing our WBENC CertificationYes, we successfully raised outside capital without effecting our WBENC Certification.
Does your business have a succession plan in place?*

Yes, we have a plan and are executing to the planWe’ve thought about it and are starting to develop a planNo, we have not started succession planning
What is your anticipated timing to your business transition/exit?*

1-3 years3-5 years5-8 years8-10 yearsOver 10 years
Why should you be accepted to the WeTHRIVE program?*

0/150
What skills would you like to enhance and most help you with your business? *

0/50
Do you commit to dedicating 3 to 4 hours per week from January 27 - April 1 to complete the full WeTHRIVE program? (This includes attending and completing all assigned courses in each discipline and participating in all sessions.)*

YesNo
Do you commit to completing all post surveys after the WeTHRIVE Program?*

YesNo
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