Open to: All banks and payments companies operating in the Middle East, Central and South Asia, North Africa and the Caucasus region.
The Middle East will be defined by the following countries for the purpose of the award - GCC countries (to include Bahrain, Kuwait, Oman, Saudi Arabia, and the United Arab Emirates), Jordan, Lebanon, Iraq, Iran, Palestine Territories and Turkey
Central and South Asia will be defined by the following countries for the purpose of the award - Afghanistan, Bangladesh, India, Kyrgyzstan, Kazakhstan, Pakistan, Sri Lanka, Tajikistan, Turkmenistan, and Uzbekistan
North Africa will be defined by the following countries for the purpose of the award - Algeria, Egypt, Libya, Mali, Morocco, Sudan, Tunisia, Djibouti, Eritrea, Ethiopia and Mauritania
Caucasus Region will be defined by the following countries for the purpose of the award - Georgia, Azerbaijan, Armenia, and the Russian Federation.
About this category:
This category will recognise the most innovative card that has been brought to market since January 2021.
This category is open to credit, debit, corporate, tourism, government, or prepaid cards. Their success will be judged on the innovative methods and technologies used to ensure the ease of transactions, secure partnerships to offer the best rewards, protect the card from, fraud, provide incredible end-user experience, increase the consumer uptake, and boost the quantity of transactions.