Open to: New and/or improved vendors, banks FSI’s, government, non-governmental organizations operating in the Middle East, Central/South Asia, Levant, and North Africa
The Middle East will be defined by the following countries for the purpose of the award - GCC countries (to include Bahrain, Kuwait, Oman, Saudi Arabia, and the United Arab Emirates), Jordan, Lebanon, Iraq, Iran, Palestine Territories and Turkey
Central/South Asia and Levant will be defined by the following countries for the purpose of the award - Afghanistan, Bangladesh, India, Kyrgyzstan, Kazakhstan, Pakistan, Sri Lanka, Tajikistan, Turkmenistan, and Uzbekistan
North Africa will be defined by the following countries for the purpose of the award - Algeria, Egypt, Libya, Mali, Morocco, Sudan, Tunisia, Djibouti, Eritrea, Ethiopia, and Mauritania
About this category: This award recognizes the company that has demonstrated an innovative initiative that has promoted financial inclusion since January 2021. Each company will be judged upon their contribution to the region, impact on consumers and how the initiative has empowered citizens with financial services they were not previously able to access