Open to: New and/or improved vendors, banks FSI’s, government agencies, merchants and enterprises operating in the Middle East, Central/South Asia, Levant and North Africa
The Middle East will be defined by the following countries for the purpose of the award - GCC countries (to include Bahrain, Kuwait, Oman, Saudi Arabia, and the United Arab Emirates), Jordan, Lebanon, Iraq, Iran, Palestine Territories and Turkey
Central/South Asia and Levant will be defined by the following countries for the purpose of the award - Afghanistan, Bangladesh, India, Kyrgyzstan, Kazakhstan, Pakistan, Sri Lanka, Tajikistan, Turkmenistan, and Uzbekistan
North Africa will be defined by the following countries for the purpose of the award - Algeria, Egypt, Libya, Mali, Morocco, Sudan, Tunisia, Djibouti, Eritrea, Ethiopia, and Mauritania
About this category: Open to all payment providers that are looking to actively transform and improve the payment options available to citizens through innovative technologies and solutions. This applies to companies operating in all sectors who are transforming their payment offerings by using forward-thinking technology that enhances ease-of-use, effectiveness, speed and elevates the overall citizen payment experience. The judges will base this award on the initiative’s usability, innovation, citizen uptake and multi-channel considerations. They are looking for a payment experience that really focuses on innovation and service quality